Two Nobel Prize winners are chief scientists who have entrusted the dream of "Taishang Laojun Dream"

A liquor company listed in A shares actually invited two Nobel Prize winners as joint chief scientists.

One of the famous "Father of Viagra", Ferid Murad.

The other is not simple, and Arieh Warshel, known as the "founder of enzymes".

The company's most expensive wine costs 5,8600 yuan a bottle, and the price is 39 times that of Feitian Maotai.

What is even more amazing is that the company's founder repeatedly claimed that the inspiration to develop this sky -high liquor comes from "Taishang Laojun's Dream".

Just such a company, suddenly invited the Nobel Prize winner to take the science and technology route. Is it necessary to be the ceiling of the "sauce -flavored technology"?

Judging from the product introduction of the official website, they do not pay attention to the promotion of historical heritage and cultural accumulation, but they are advertised everywhere scientific theory and experimental data.

For example, this "metabolic dynamics research".

It even listed the reference.

Many people teased why the Nobel Prize winner joined the domestic liquor brand: "They are too much."

Some people think that they are not really intending to ask the Nobel Prize winner to engage in research, but just buy a spokesperson.

So this time, what is the name of the two well -known Nobel Prize winners who came to a liquor company?

Joined scientific liquor

The company disclosed in a recent announcement that they signed a three -year "Cooperation Agreement" with Murad and Wakle, respectively.

During this period, in addition to scientific research, the two Nobel Prize winners also specifically mentioned that "the company needs to serve the company, talent training, recommendation and introduction of talents, and official business activities attending the company."

However, the company's products are indeed related to the research direction of the two.

Let's talk about Murad, the "Father of Viagra".

In 1977, Murad revealed the principle of nitroglycerin to relieve angina pectoris. Nitrate glycerin will increase the nitrogen dioxide content in blood vessels, and expand blood vessels by controlling smooth muscles.

This achievement is also the first time that gas can also be used as a signal, passing information between cells, which is of great value for subsequent research.

In 1998, Murad won the Nobel Prize in Physiology or Medicine.

Later, Pfizer invented Wan Aike, which is commonly known as Viagra, based on Murad's achievements.

By inhibiting an enzyme called PDE5 to reduce the decomposition of the Nitrogen oxide product CGMP, thereby extending the penile congestion time.

But what does this have to do with liquor?

A closer look at them found that they had previously collaborated with the Sichuan University of Light Chemical Engineering, and the results showed that drinking the wine can improve serum nitric oxide.

According to the announcement, Professor Murad will guide the research and development team to conduct in -depth research on the phenomenon of nitric oxide improvement and its role and value on human health.

Besides, "Calculating Enzyme Staff" Warkel.

The relationship between his research and liquor is even more direct, and the calculation of enzymes is the modeling and simulation of enzymes and molecular response mechanisms.

The reason why the liquor fermentation produces different flavors is related to the activities of various enzymes. The most influential impact includes amylase, protease, and hemorphinase.

Vishel has designed a multi -scale model for the complex chemistry system and won the Nobel Prize in Chemistry in 2013.

In the announcement, Professor Wakle will guide the research and development team to conduct system analysis and research in the fields of craftsmanship and wine flavor, flavor and human perception.

Before the two Nobel Prize winners joined, the original technology of this company was the theory of "double activation" winemaking, mainly based on two.

The first is that alcohol will excessively activate the sympathetic nerves and inhibit the adhesive nerves.

The second is that side sex nerve activation increases saliva secretion.

In the end, they added "Shengjin" (increased saliva secretion) in the wine, hoping to reduce the harm of drinking to people.

Two scientific judgments about the sub -sympathetic nerves are indeed a matter, but the logic of the final conclusion is a bit ...

In addition, these two Nobel Prize winners are not the first platform for commercial companies.

"Father of Viagra" Murad has participated in many projects related to nitric oxide and health products in recent years.

Earlier, he was invited to assist the Guangzhou Baiyunshan Pharmaceutical Factory in 2014 to develop "domestic Viagra" Jin Ge, and health products: Baiyunshan Iron Horse.

Vener was hired as a consultant to the Tiens Group Development Research Institute in 2018. Later, the Tiens Group was deeply trapped in public opinion because of MLM.

In recent years, the Nobel Prize winner has become the fragrance of many companies.

For example, George Smut, the winner of the Physics Award in 2006, was originally a celestial physicist, but later participated in many domestic medical and health care equipment.

In 2013, the winner of Biology or Medicine Lady Randy Shekman was also invited by the WeChat brand to endorse.

Native

The founder who knows very well

Besides back to this liquor company, the founder Zhang was born in 1969 and graduated from the Master of Business Administration of Sichuan University.

On the "R & D process" section of the official website, this is described as a description of Laojun Tuo Meng:

At 4 am, he took a nap in a chair in the laboratory. During the dream, he seemed to be looking for something on the snow mountain. An old man who tied a golden rope and the white puppet fluttering came to him, waved the dust, and wrote a "living" word in his palm, and went away. The living characters in my hand are brilliant and colorful.

After waking up, Boss Zhang woke up, from "living = water on the side of the tongue", thinking of "the water on the tongue is saliva", and then contacted the relationship between saliva, alcohol, sympathetic nerves, and paranexion nerves, and finally created the "double activation" theory. In addition to the gimmick of Taishang Laojun, the company also always operates in marketing strategies.

For example, the pricing is 2199-2599 when the standard version was launched in early 2021, and it was doubling to the current 5680 directly.

By 2022, the price of 56800 was launched by 10 times.

After opening the fame with sky -high liquor, remove the low -end version of the 568 bottle in addition to 100.

Such a large -scale dedication operation makes people call 666.

In addition, not long ago, this sky -high liquor was also jointly sued in court by Moutai and Luzhou Laojiao.

The reason is that when Baidu search "Moutai" and "Guojiao" will appear advertisements for their products, the matter once appeared on Weibo hot search.

Speaking of which, is there anyone who pays such a expensive liquor?

According to the company's financial report in the first quarter of this year, this liquor series that is more expensive and questionable than Feitian Maotai brings them considerable benefits.

As a whole, the company is still in a state of losses, but in the total revenue of more than 75 million yuan in the first quarter, the drinking business contributed 52.9995 million, an increase of 1101.59%year -on -year. Two times the revenue of last year.

In addition to sky -high liquor, the last main product is the sky -high -priced Cordyceps sinensis, the price of 81 pieces per piece is as high as 29888 yuan.

However, in the end, it was suspended by the State Food and Drug Administration due to exceeding the standards of arsenic content and failure to obtain relevant qualifications.

Among the companies related to Boss Zhang, there is also a company that mainly produces artificial bird's nest ingredients. This is not expensive, 6.8 yuan/bottle.

According to Global Network, the actual controller of this beverage company is the mother of Zhang.

From Cordyceps slices, Shengjin Liquor to bird's nest (valid ingredient saliva), I do n’t know why the product related to this boss is somewhat related to saliva?

Refer to Link: [1] https://pdf.dfcfw.com/pdf/h2_n_an 20224132323535_165787816024000.pdf [] https://b jiJIIDU.com/s ?dps/s?Id=165333388888t] https 3] htttps:/? www.nobelprize.org/prizes/medicine/1998/murad/facts/=https://www.nobelprize.org/prizes/2013/warshel/facts/

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