Qingdao: Looking forward to more "golden flowers" blooming

● Qingdao takes brand building as an important measure to promote high -quality development, and carry out the selection of a new generation of "Qingdao Jinhua". 31 manufacturing enterprises, 15 service companies, and 20 agricultural enterprises have been selected as the new generation of "Qingdao Jinhua" cultivation enterprise List

□ Volkswagen Daily reporter Bai Xiao

On July 17, the first urban brand day in China, Qingdao Brand Day was officially launched at the Qingdao International Conference Center. The theme of the event is "City and Brand Growth". The outstanding development forums of Chinese brands, the "blooming power" Qingdao brand experience show, and the Qingdao brand opening date will continue until July 31st, from different levels, more levels, more A dimension enhances the brand's endogenous leadership and creates urban -level brand IPs.

Qingdao is a city with a good brand foundation and deep brand. Data show that Qingdao currently has 2 world -top 500 companies, 68 Chinese brand -name products, and 700 famous brand products in Shandong Province. The "Five Golden Flowers" represented by Haier, Hisense, Tsingtao, Double Star, and Akoma made Qingdao gain the reputation of "brand capital".

Since the beginning of this year, Qingdao has vigorously implemented three years of revitalization and development of the real economy, promoted brand step -based cultivation, high -end improvement and digital empowerment, and led the high -quality economic development with brand building. On June 25, the Standing Committee of the Qingdao Municipal People's Congress passed the decision to designate July 17 every year as the "Qingdao Brand Day". Qingdao became the first city in the country to establish a brand day in the form of the people's congress to exercise major matters.

"This reflects Qingdao's distinctive attitude towards high -quality development, strong brand -oriented cities, and future." Zhou Hongning, the leader of the industrial brand cultivation expert group of the Ministry of Industry and Information Technology, said that Qingdao has reached the stage of brand competition in industrial development. I do n’t treat the brand ’s strategic transformation and upgrading.

The digital transformation of global industries has brought about the "update" wave of corporate brands, and more and more Chinese companies have emerged on the international stage.

As a brand based on Qingdao and the world, Li Huagang, senior vice president of Haier Group, chairman and president of Haier Zhijia, said that today Haier has penetrated into more than 200 countries and regions around the world to serve 1 billion user families. Haier has achieved leading brand leadership with the world's first appliance brand and the only ecological brand in the world, and has led 84 international standards to formulate and release.

In recent years, Qingdao has regarded brand building as an important measure to promote high -quality development, carried out a new generation of "Qingdao Jinhua" selection, and focused on cultivating a group of new generation of "Qingdao Jinhua" brand enterprises and high -end brands with strong influence at home and abroad Industrial clusters. In 2021, after a year of cultivation and inspection, 31 manufacturing enterprises, 15 service companies, and 20 agricultural enterprises were selected as a new generation of "Qingdao Jinhua" cultivation enterprise list.

On the day of the launch of "Qingdao Brand Day", it is a representative of the "new forces" of Qingdao's industrial structure and continuous advanced industrial energy level. The new generation of "Qingdao Jinhua" cultivation enterprises such as Liqun Group Co., Ltd. are officially awarded.

"Five Golden Flowers" and other "Golden Flowers" and other "New Golden Flowers" cultivated enterprises such as Hisense and Hisense will jointly issue the "Declaration of Action of Action of the World -class Enterprise Qingdao", which proposes "Qingdao Golden Flower" enterprises to jointly act, with "quality -based, cultural as the base, culture as the" as the basis, culture as the basis Soul and technology are first, and numbers are important ", which is called" Gongfu Qingdao · Zhizhong Strong City "city brand, which further pushes the image of the" brand capital "to the world.

In the future, Qingdao will guide enterprises to attach importance to brand building, improve core competitiveness, and polish the business card of "Gongfu Qingdao Intelligent Manufacturing Strong City".

"The first is to accelerate the formation of industrial brands to drive the service industry and agricultural brand creation, and the three industrial brands are in a good situation, and continuously enhance the value of Qingdao manufacturing, Qingdao service, Qingdao tourism, Qingdao shopping, Qingdao agricultural product and other brands. The second is to guide enterprises Attach importance to brand building, improve core competitiveness, and continuously cultivate world -class corporate brands, new generations 'Qingdao Jinhua' corporate brand, and well -known emerging brand. Third, focus on promoting brand cluster development, bigger and larger industrial chains, breakthrough development The top ten emerging industry chains and the development of the seven modern service industry chains have been vigorously developed, and a number of well -known domestic industrial clusters have been created. "

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