The "Hot Land Plan" is reported to the first "Hema County" in Hebei to settle in Fuping

A few days ago, the first "Hema County" in Hebei Province officially settled in Fuping County, Baoding City. Fuping's agricultural products will be delivered to the majority of consumers through Hemoto Martyrs.

Fuping is an old revolutionary district. The nation's poverty alleviation corner horn sounds from here, and it is also the county area for Ali Public Welfare. On May 17 last year, Alibaba released the "Hot Land Program" to help rural revitalization from the aspects of industry, talents, and technology. Ali Public Welfare sent a "rural special agent" Zhao Xiaodong to the local area for a long time. When he saw Fuping's vigorous development of high -efficiency forest fruit planting industries such as Apple, Peach, and Pear in recent years, he began to introduce Hema into the local area, help fruit farmers to improve the supply chain and quality standards, and use brands to drive the development of agricultural products.

It is reported that high -quality products such as Golden Peach, Yulu Xiangli, and Sanddi Honey Pottery have now settled in Hema. After the signing of "Hema County", it is planned to add more cooperative categories in the future.

"Unlike blood -transfusion assistance, Alibaba helps rural rejuvenation, not only to provide technology and resources, but also to adapt to local conditions, establish an industrial and talent mechanism in the local area, grant people to fish, but also grant people to fish." Zhao Xiaodong, a special agent, said that Ali Public Welfare will promote the digital construction of local agriculture through digital technology and resources with Hema. Through order agriculture, "selling production" to make agricultural products standardized, refined, and branded The problem of docking to promote the high -quality development of characteristic agriculture. At the same time, it is necessary to cultivate new farmers and bring digital technology to the villagers.

For example, one of Hema's harvesting standards for yellow peaches is that the single fruit must meet 200 grams (four or two). In order to allow a lot of each yellow peach, the local returnees have also strengthened the requirements of sorting. "Hema brings us the greatest value, not to sell these peaches, but to help us establish a brand, and at the same time, it also improves the standards and capabilities of our supply chain," said Niu Tong.

According to him, in order to provide high -quality agricultural products for a long time and stability, under the guidance of Ali Rural Special Commissioners and Hema, he planted consumer favorite varieties based on consumption big data.

Since the beginning of this year, Fuping Huangtao has been listed at the same time in Hema in Beijing, Shanghai, and Hangzhou. The product supply is in short supply. In less than 20 days, the sales volume has been three times the same period last year.

The deputy secretary of the Fuping County Party Committee, the county magistrate Wang Zhanxiang thanked Alibaba Group for practical social responsibility at the signing ceremony of the "Hunma County", and gave Fuping in terms of industrial revitalization, e -commerce sales, talent cultivation, etc. At the same time, he also said, " The construction of "Hema County" will help the local industry iterative upgrades and the stable income increase in farmers. Fuping will also provide comprehensive service guarantee for the efficient promotion of the project.

In this regard, Zheng Shi, deputy dean of the School of Agriculture and Rural Development, Renmin University of China, said that Fuping Mountain has more places and there are many development bottlenecks. You cannot follow the old road. You can only take the road of high quality development. The disadvantage can become an advantage. From the winning victory to the quality of winning, the production of high -quality products through standardized and standardized production, selling a good price, so that farmers' wallets are drum.

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