It's so confident, I "oxygen" you!Hisense Xinfeng Air Conditioning C200 "Bright" Qingdao Brand Day

On July 17th, the nation's first urban brand day "Qingdao Brand Day" was launched. Hisense's high -end models of Hisense New Wind Air Conditioning represent the bright C200 -led booth- "Oxygen Gas Station" became the new landmark of Olympic Sailing Center. "I am oxygen you", the "New Wind Tower Motto" is even more harmonious.

On the day of the event, Hisense Air Conditioning set up a "oxygen gas station" blind box machine in the exhibition area, which attracted many eyes as soon as it appeared, and became the Internet celebrity punch point at the event site. Many Douyin experts "Hao Kaixin", "Sun Xiaoyuanzi", "Pikachu", "Meow Sauce", etc. at the exhibition site also ran to the air -conditioned exhibition area to check in. The master of the master Sun Xiaoyuan is particularly good in the exhibition area, and it looks fresh.

Chen Weiqiang, senior vice president of Hisense Group Hisense Holding Co., Ltd. and Pang Jing, deputy general manager of Hisense Group's brand management department, also expressed interested when visiting the air -conditioning exhibition area and experienced a fun of a blind box.

Just like the blind box machine of "I am oxygen", the bright C200 has been welcomed and anticipated by the market since its listing, and the use effect and industry evaluation are even more famous.

Since last year, affected by factors such as rising raw material prices, dual -controlling energy consumption, and repeated epidemics, the overall performance of the air -conditioning market has been sluggish. According to the data of Ovi Cloud Network, in 2021, the retail sales of the domestic air -conditioning industry were 152.7 billion yuan, a year -on -year decrease of 1.2%, and the retail volume was 46.89 million units, a year -on -year decrease of 8.7%. However, in the context of the overall market volume of the air -conditioning, only the "new wind" track rose against the trend and stood in the center of the stage of the new era of the industry. As a product that was officially launched at the end of March this year, the bright C200 was widely praised by consumers as soon as it was launched. During the 22nd-28 weeks of 2022, it occupied TOP1 of more than 20,000 yuan for seven consecutive weeks, becoming a high-end star product with satisfaction and industry recognition.

Behind the product in the front -line market is Hisense Air Conditioning in 26 years of bravely climbing the peak of scientific and technological innovation, and bravely acting as the strong strength of technological innovation. As the first company to launch the first inverter air conditioner and the first fresh air conditioner, it is precisely a deep enough technical strength that Hisense Air Conditioning has played the leading role of the industry in terms of insight into market demand and broadening user experience.

At the new high -end smart set of the high -end smart set on June 23, the senior vice president of Hisense Group and the president of Hisense Home Appliances Group Dai Huizhong said that the era and environment where it is now is experiencing a huge change And baptism. Now that global home appliances are entering a period of transition, diversification, globalization, intelligence, and high -end have become an inevitable trend. How to push new products among many competing products and build a new model for users for home appliance marketing, which has become a highlight of Hisense New Wind Air Conditioning 2022 in the first half of the year.

In order to implement the "Deep Breathing" strategy, Hisense Air Conditioning has cooperated with professional institutions many times. With the technical support of the China Home Electric Research Institute, the "Deep Breathing Fresh Wind Lab" is listed. "Air Quality Standards" is the core topic. Through technical development, experiments, and evaluation work, it continues to refine product technology to provide consumers with healthy, comfortable and intelligent products, and contribute to improving China's breathing health.

In April of this year, Hisense Air Conditioning also held the "Technical Specifications for the Evaluation of New Wind Wind and Anti -Health Air Conditioning Evaluation", while establishing guidelines and specifications for the industry, it also cleiled the market chaos for consumers. , Good fresh style, fulfill the mission of the leader of the fresh air industry.

Looking back at Hisense's new air conditioner since this year, it can be described as frequent movements and continuous highlights. The January of the new product conference proposed the deep breathing strategy of "oxygen and good fresh air and free to deep breath", and launched a multi -dimensional C200 of high -end air environments from 6 aspects of temperature, humidity, wind, purification, freshness and intelligence. The air conditioner has obtained the first "New Wind Wind Anti -Health Health Air Certification Certification" issued by the China Institute of Household Electrical Appliances, which breaks the extreme idea of ​​"only new air volume" in the industry. The significance of this position is certified and defined; May Hisense's new wind air conditioner "The largest piano at the sea listening to the new wind" World Cup launching ceremony was launched in Qingdao. The strongest voice of a good fresh air; Hisense Air Conditioning in late May released "Birth of Bright Air Conditioning", which tells a detailed designer concept of bright air conditioners from 0-1. Forest Park and other places found the best model for good air; on the evening of July 2, Hisense Air Conditioning "New Wind" World Cup theme city train was officially departed at the May 4th Plaza Subway Station. Simultaneously appear on the subway station and the entire network platform. Hisense air conditioners use this online activity and interesting offline activities with the help of this resonance. Under the blessing of the World Cup and top variety shows, the summer new wind will start the "championship" battle in advance; in the "New Wind" World Cup theme After the train was smoothly departed, in order to pass the refreshing and comfortable summer fresh air to a farther place, Hisense's new air -conditioned air conditioner and Hisense parking air conditioner launched a "high temperature eight thousand miles, cool Chinese travel" truck journey, thereby continuing "I The affectionate confession of oxygen. This event took Qingdao as the departure station, re -entered the ancient Silk Road. It passed Xingtai -Pingyao -Jingbian -Zhongwei -Zhangye -Guazhou, etc., which lasted 5 days, drove nearly 8,000 miles, and finally reached the destination flame mountain. Throughout the process, different weather environments such as high temperature, humidity, rainstorms, dryness, and wind and sand have been encountered. Through this activity, Hisense Air Conditioning brings a better product experience to the national "card friend", and then verified the "comfort+", "comfort+" and "comfortable+" charm of Xinhaishi fresh air air conditioning. "Brand is an important carrier of quality, technology, reputation and culture. It is an important resource for winning the world market. In the development of Hisense, we always attach importance to brand building and realize that the home appliance industry is a global competitive industry. If you only meet domestic brands without building your own brands overseas, you will not be able to form a long -lasting core competitiveness. Therefore, when most Chinese companies choose OEM 'to borrow a boat out of the sea, "Hisense chooses' shipbuilding and out of the sea' the hardest road. , Do independent brands. "At the launching ceremony of the Chinese brand outstanding development forum and Qingdao brand daily launching ceremony, Chen Weiqiang, senior vice president of Hisense Group Holding Co., Ltd., conveyed the choice and determination of Hisense to make world -class brands to the country.

Chen Weiqiang believes that the brand is not just a trademark, but throughout the entire process or service of scientific and technological innovation, product quality, marketing, and after -sales service. Products are the core of the brand. Strong products are like the cornerstone. They can not stand the products that are not available. The brand cannot talk about it. With the world -class brands, Hisense adheres to integrity, quality and technology, continuously transforms products to high -end, industrial chain extends to high -tech, and the industrial structure is transferred to high -tech. Brand value is sustainable.

From the 2016 European Cup to the 2018 World Cup to the 2020 European Cup and the upcoming 2022 Qatar World Cup, Hisense continuously sponsored the world's top sports events, reflecting Hisense's determination to adhere to independent brands and become a world -class brand.

The direct return of the brand's internationalization is "efficiency", quickly win the trust of customers, quickly gain the trust of users, and shorten the journey of Hisense's internationalization. From the 2016 European Cup to the European Cup in 2021, Hisense's overseas sales revenue reached 19.6 billion yuan to 72.5 billion yuan, a global popularity rose from 37%to 59%, and overseas revenue increased from less than 20%to 41%. According to the survey of the international authoritative research institution, Yipuso showed that in overseas markets, the Haixin brand assets continued to increase in 2021, leading Chinese home appliances to sea brand.

"Qingdao is the first in the country. The first" Qingdao brand Day ", which is the first to decide the right to decide by the People's Congress, means that the brand strategy has risen to unprecedented height in Qingdao. . We know that the original intention of the Qingdao brand day is to lead the economic development through the brand and accelerate the creation of a new advantage of Qingdao's high -end manufacturing industry. One, Hisense is responsible and full of confidence. "Chen Weiqiang said.

(Qingdao Daily/Guanhai Journalist Yang Haitao)

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