Pu'er City's overall planning to promote the high -quality development of the tea coffee industry

Since the beginning of this year, Pu'er City focuses on the key tasks such as excellent tea industry and improving the level of deep processing coffee. Through measures such as strengthening organizational leadership and policy guarantees, and accelerating the construction of high -quality tea coffee bases, the city's high -quality development of the tea coffee industry is coordinated.

Strengthen organizational leadership and policy guarantee. Establish a special class for the development of the tea industry and the coffee industry, and draft the "Pu'er Tea Industry High -quality Development Implementation Opinions", "Pu'er High -quality Modern Tea Garden Management Measures", "Pu'er Coffee Raw Bean Boutique and Deep Processing Rate of Pu'er Coffee Plan "" Plan "and other series of policy documents.

Accelerate the construction of high -quality tea coffee bases. The investigation team went into investigation into the tea coffee enterprise, vigorously promoted the construction of organic tea gardens and the preliminary system of tea, and implemented the tea garden "organic fertilizer replacement fertilizer" demonstration promotion project, comprehensively promoted green prevention and control technology, strengthened certification supervision, ensured the quality of tea raw materials quality Safety. Establish a coffee base construction work leadership group and coffee seed resource survey team to actively carry out the quality resource survey, sample collection of planting bases, and raw bean sample collection. Start the construction of 20,000 mu of standardized coffee demonstration parks, and organize coffee companies to conduct relevant training.

Accelerate coffee processing. On the one hand, accelerate the construction of green coffee initial processing, complete the survey of the city's coffee preliminary processing plant planning and layout, and compile the "Green Environmental Protection Standard Coffee Fresh Fruits Center Construction Regulations (First Draft)", actively carry out coffee fresh fruit processing wastewater treatment technology and initial processing of preliminary processing Research on the use of waste resourceization, it has started to build a 5,000 -ton coffee fresh fruit centralized treatment center in Simao Port Town, Simao District. On the other hand, accelerate the deep processing and construction of Pu'er coffee, and deploy a number of deep processing projects such as roasting, cold extract, frozen -drying, three -in -one -speed soluble, and concentrated liquid. At present, target companies such as Starbucks, Nestlé, and Sumida Coffee have reached a number of cooperation consensus after several docking negotiations.

Accelerate precision marketing and new market development. With Tibet as the core target market, the "Pu'er Low Fluor Pu'er Tea Fixed Point Production Record Pilot" was issued, which announced the standard of low fluoroph Pu'er tea groups, and formed a group in the Tibet Liaison Office for business docking and market research. The Pu'er Tea E -commerce Live Base was built and put into operation. Relying on the "Chinese Special Products · Pu'er Pavilion", it cooperated with Jingdong to carry out online sales of Pu'er tea products to broaden sales channels.

Accelerate the cultivation and cultivation of leading enterprises. By establishing a one -to -one service connection mechanism, expanding service channels, and doing a good job of cultivating and supporting local advantage enterprises. According to policy documents such as "Pu'er Tea Industry Investment Promotion Award (Trial)", actively coordinate various functional departments and strengthen service guarantee.

Accelerate the advancement of key projects. The 25 "one county and one industry" project implemented by Simao District have been completed, and the first comprehensive assessment of the province's tea industry group has been completed. The China Tea Organic Manor Project has set up a special class to complete the project conceptual planning. The first phase of the Lancang Ancient Tea Tangsheng Park was officially put into operation, and key projects such as 1,000 tons of annual production capacity were promoted in an orderly manner.

Accelerate the integration of the three industries. Accelerate the construction of the Pu'er Tea Museum, and accelerate the application of the cultural landscape of ancient tea forest in Jingmai Mountain. Guide the Gintsheng Tea Manor, Aiqi, Daiba, Xiaota Zi Coffee Manor and other manors that have begun to take shape to improve the transformation, actively plan to build a tea -coffee culture boutique tourist route, and promote the integration and development of one, two or three industries.

(Source: Pu'er Daily Reporter: Xu Yidan Editor: Luo Yuanjing)

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