Lingshi University Student E -commerce live broadcast promotes Nanzhu culture to help rural revitalization

"Hello everyone, welcome everyone to the live broadcast room of the" Chaoyang Xing "social practice team. I am now located on the Pearl Machining Room on the Ruisha Village on the west coast of the Leizhou Peninsula. Today, our team will show you the entire process of pearl processing to let everyone know more about it. Pearl farming, processing, and long -term Nanzhu culture. "During the summer vacation, the social practice team from Leizhou Village, known as the" First Village of Nanzhu, China ", which was known as the" First Village in Nanzhu, China ", launched a number of live broadcast practices from Level 2020 of Lingnan Normal University. Helps the local pearl industry to increase production and increase its income steadily.

From July 4th to 16th, college students from Lingnan Normal University stepped down the "classroom podium" and entered the "e -commerce platform". Following the camera of college student anchors, I learned about the development history of Nanzhu online and appreciated the whole process of selection, polishing, bleaching, and threading of pearls. The team members received a total of 212,000 likes 4 times to help sell nearly 10,000 yuan in pearl products.

Pearl "Talking" Web Live "Living Living" Nanzhu Culture

In the visit and investigation before the live broadcast, the team members learned that the live sales of traditional agricultural seafood such as Pearl Village about Pearl Village are mainly concentrated on the finished products such as pearl jewelry. The "Chaoyang Xing" concentrated the lens on the upstream of the pearl production, and the cultural knowledge, cultivation technology, and craftsmanship behind the pearls. This kind of live broadcast and cargo method based on the "traceability" is undoubtedly traditional agricultural seafood products The brand and cultural communication opened up a new path.

"Yurun Xingyuan has thousands of dendum, and Nanzhu should take Asia Kui." At the Nanzhu Cultural Exhibition of Zun Ding Pearl Co., Ltd., the players, the players said to tell the "pearl mythical story" and the changes in life of pearls in the past , Show the unique historical culture and economic life changes in the countryside. "Leizhou Liusha, the long coastline and the abundant sunshine give it its unique temperament. The lintel of the ancient village is engraved with the mark of historical culture. The crystal token is solemnly given to the giants he loves. "With the introduction of the team members, Nansha Pearl, this brilliant treasure walked into the vision of the people through the live broadcast room.

"How is the pearls of different colors cultivated?" "What is the difference between full perforation and half -holes?" "Breeding pearls, in addition to Ma's Under the careful explanation, the audience's curiosity also ignited, and they asked questions in the live broadcast room. "In addition to Ma's shell, there are penguins, etc., the shape of penguins is like penguins, very cute." Lingshi college student anchors vividly introduced pearls through humorous and interesting explanations, and led the audience and breeding workers to interview and exchange on -site interviews and exchanges. Walk into the Pearl Jewelry production workshop to make the audience diverse and deeply understand Nanzhu craftsmanship and breeding technology.

"Friends in the live broadcast room, do you know who is the" Father of Modern Pearls in China "? What kind of fate does he have with Zhanjiang?" When introducing the development of sea water pearl breeding technology, the team members went to the live broadcast room and set up a hall. The "Pearl Thinking Class", which is unique, has solved a series of difficulties in the world's pearl breeding technology by preaching the father of the father of modern artificial breeding in China, creating a new era of the world's pearl industry development. The "craftsman spirit" and the older generation of educators listening to the party's words and follow the party's firm belief.

I have learned to use the revitalization of the rural industries of Liusha

The "Chaoyang Bank" social practice team consists of 26 students from e -commerce, international trade, and online new media majors from Lingnan Normal University. They are divided into groups such as marketing live broadcast groups, news promotion groups and other groups to flexibly apply the knowledge and professional methods of e -commerce professional methods, e -commerce live broadcast skills, and new media technology to this social practice.

"Although the knowledge of marketing strategies and customer analysis in textbooks, I really found that in actual live broadcasts, they need to be fully prepared and flexible." The live broadcast practice allowed her to realize that only by the use of professional knowledge in practice can she be able to learn, unintelligible, and understand the knowledge, can she truly pass the correct knowledge to everyone, and truly show the charm of Nanzhu culture. come out. Qin Jiayi also lamented after the live broadcast: "This summer social practice allowed me to participate in the actual combat of e -commerce professional in advance. pride."

"Students from Lingnan Teachers College have learned to use, and through professional skills, live broadcasts, spreading pearl culture, and helping local farmers to increase their income!" The results of this live broadcast have also gained a practical base, Guangdong Zun Ding Pearl Co., Ltd. Chang He Debian's praise and recognition. He Debian praised the performance of the players, making it difficult to believe that this was the first time they had conducted live e -commerce live broadcast. "I was very pleased to see the students actively devoted themselves to the construction of the countryside in this way. In the career, injecting youthful vitality into the development of rural areas, using professional knowledge to help rural development, and continuously contribute to the rural revitalization cause of the party and the country. "

Source: Zhanjiang Daily

Text: Reporter Deng Yaorui Correspondent Li Jiashu Zhuang Man Wu Yanling

Editor: Huang Jingming, an intern of Xixin

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