"Cool Economy" has new ideas in coolness

Since July, high temperature and humidity weather has gradually increased, and products and experience services related to cooling heat have ushered in the peak of sales, which has led to a hot "cool economy". In order to meet the consumption needs of summer, merchants in our city actively innovate, launch new products and services, and create a new highlight of "cool economy".

New product: Cultural and Creative ice cream

Cool and good taste integrated into cultural connotation

Ice cream is the standard in the hot summer. Not only do children love to eat, it is also difficult for adults to resist its sweet and cool taste. Recently, "Ice Cream Assassin" appeared on the hot search, which aroused widespread concern in society. However, under the supervision of the regulatory authorities and the masses, the "sky -high ice cream", which has not been marked, retired, and the ice cream market gradually regulated.

At the same time, the ice cream market is also constantly innovating, winning the favor of consumers with new products and new experiences. Recently, the Hebei Museum launched the shaped ice cream in Changxin Palace, and many people kindly referred to as the "Chinese First Lantern" ice cream.

"This Changxin Palace Lantern is the treasure of the town hall of Hebei Museum. You see, the lamp shape is a palace girl holding a lamp with a two -handed lamp. After filtering, there is no dust, and the ancients also paid great attention to environmental protection. "The reporter saw that many children eat ice cream while listening to their parents to give lectures on their knowledge. They also felt a unique coolness.

In the past two years, many cultural and creative ice creams have appeared in the ice cream market in our city. For example, the creative ice cream with the shape of the Xima Tower in Kaiyuan Temple, which is a long body, greatly restores the beautiful and upright form of Sumita; The ice cream with "Ancient City and Ancient Rhyme" is very rich in taste. It has a variety of flavors such as strawberries, milk, chocolate, etc., and also attracts many people to check in.

The heads of Roman Cultural and Cultural and Creative Cultural and Creative Ice Cream produced by the production of these two cultural and creative ice creams said that in the future, they will also launch more buildings such as south, Yanghe Tower, Linji Temple and other buildings as inspiration. A businessman said that the new trend of the cool consumption of cultural and creative ice cream products not only meets the pursuit of fashion, but also highlights the cultural connotation, and coincides with the consumption preferences of young people.

Not only is the ice cream form innovation, but the marketing model of ice cream has also changed. The reporter found in the business district of Ruicheng Community that there was a chain store named "Tian Bingbing's Selection". The store area was more than 20 square meters, and 10 freezers were displayed. ; The decoration style is only blue and white, and it makes people feel cool.

"We have more than 2,000 members in our store. Members can enjoy discounts through the form of preparing prepaid cards. This means that members can also enjoy the wholesale price when buying one. You can have more consumption options, and you can eat high -quality ice cream from all over the world. "Nie Zhongwei, the regional manager of Tianbing Shijiazhuang District, said that the brand has opened more than 20 stores in Shijiazhuang, and in the future, it will still be in more communities Promote this "cool economy" model.

New carrier: characteristic neighborhood

Leisure and good place to drive night consumption

In the special district of Gu Luanshui Town in Luancheng District, the night fell, and the lanterns were at the beginning of the lantern. With the night breeze of Xi, many citizens and tourists went together to linger between food and specialty shops.

In the past few days, the new districts of new districts of newly built or transformed in counties (cities, districts) in our city have opened the streets, allowing people to have a leisure place at night, and the summer night economy is even more popular.

At night, the ancient Luanshui Town block seemed to have a delicate makeup. A scene, beautiful. In the "Luancheng Collection", "soil goods" such as selenium millet, color potatoes, and purple wheat flour are dazzling. Cultural and creative products with the cultural heritage with the "San Su" are even more loving. In the "Round Coffee Cafe", a cup of coffee carefully made with the "San Su" avatar quickly became popular on the Internet, attracting many young people to try something new; on the bank of Gu Luan Xiaoxi Lake, some citizens took their children to watch the lights Show, feel the cool experience brought by the water scenery.

These newly -built characteristic neighborhoods in -depth integration of business, culture, tourism and other formats, gathered "night food", "night purchase", "night tour" and other diverse night casual consumption theme activities, bringing people a novel consumption scenario and consumer experience, for " The cool economy "injects the continuous vitality.

In the Hanfeng Town of Yuanshi County, the red lanterns are hung up, and the gates of the gate are high. The night banquet theme block here will play the Han wedding show every night, leading tourists immersed in the Han Dynasty style. There are a variety of experience scenarios such as the Hanfu Pavilion, Hanfeng Market, and Miaoyinfang in the blocks, and use interactive experience projects to drive the upsurge of night consumption.

Many tourists in Hanfu walk through the theme of the night banquet, making people seem to come to the Han Dynasty through time and space. "The neighborhood here is retro and romantic. It really makes people want to stay and live for a few more days." A citizen said. The reporter learned that the town was still building special scenes such as the Lotus Moon Corridor Bridge and the Han Dynasty Wharf in the later period, as well as the formats such as homestays and hostels to create a good place for night tourism and micro -leave.

New business: Net Red Bookstore

Multi -formats integrate and enjoy the "happy reading" time

Outdoors, the heat waves are rolling, and the cicada shall stand up one after another. On the hot summer, many people walked into the air -conditioned bookstore and picked up a book to experience a fulfilling and comfortable summer time. In recent years, with the construction of the consumer center cities in Shijiazhuang regional, the brand of net red bookstores such as Sisier and Zhongshuge has accelerated the layout of major commercial complexes in our city. In the Zhongshuge Bookstore on the fourth floor of Happy Hui Commercial Complex, the reporter found that the picture book stories and popular sciences of children's reading areas are loved by children. Many children read quietly, or sitting or sitting on the ground. Some parents who accompany their children to buy books also Select your favorite books to read "charge".

These bookstores are equipped with coffee houses, tea bars and other formats. Through "bookstores+drinks+experience+lifestyle+third space" and other formats, extend the survival and development space of the bookstore, so that the reader's "stay time becomes longer", "social networking" Willing stronger. "

"Bookstores are not just places to read books and buy books, but also like a summer space to eliminate weekends and holidays, which isolate the noise of the city and makes people forget the passage of time." Zhou Qingqing, a reader who is reading in a vector coffee shop in Sisier, Zhou Qingqing It is believed that the current fashion online red bookstore is a bit like her own study. There are both the atmosphere of the library and the style of the cafe, letting her live "slowly".

During the summer vacation, many bookstores prepared a series of interesting and meaningful summer reading activities such as sharing sessions and punching week, and jointly opened the "happy reading" time with the citizens of love books. Xinhua Bookstore has carried out the "Children's Hoiao" summer fun dubbing contest to make children feel the beauty of reading; Shijiazhuang Children's Book City will conduct a tie -dye experience class, attracting readers large and small to the bookstore to enjoy the joy of hand -made; The theme activities of the Encyclopedia of the Summer gas station allows people to share the beauty of reading in a relaxed and pleasant atmosphere.

With the upgrading of consumption, the "cool economy" is constantly developing in a diverse, novelty, and personalized direction, and the new business formats are endless. The consumption boom makes people have more sense of gain in the "cool economy".

Source | Shijiazhuang Daily

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