Actively as a steady progress -Song Shuyu analyzes the advantages of the development of the Chinese wine industry

In 2021, the beginning of the "Fourteenth Five -Year Plan", the Chinese alcoholic industry was invested, and there were joy and worry. The liquor industry has continued to improve, and it has achieved good results. Beer is red and innovative. The whole pressure of wine continues, and it is difficult to move forward, and the dawn is ahead. Rice wine continued to shrink, and the breakout was still on the road. Other wines have highlights and confusion, and opportunities and challenges coexist. Fermented wine is heavy. At the fourth (enlarged) meeting of the 6th Council of the China Wine Industry Association held on July 14, Song Shuyu, the chairman of the China Wine Industry Association, used the keyword "active as a stable advancement", representing the China Wine Industry Association Association The 6th Board of Council performed the analysis of the "Analysis and Trends of the Development and Trend of the Chinese Liquor Industry".

In the past half of 2021 and 2022, China's wine industry has achieved hard results. In 2021, there were 1761 companies in the national wine industry, with a total of 54.07 million liters of wine production, an increase of 3.95%year -on -year. The sales revenue was 868.7 billion yuan, an increase of 14.35%year -on -year; the profit was 194.9 billion yuan, a year -on -year increase of 30.86%. Due to the depth of the epidemic, the achievement of achievements is valuable.

Song Shuyu emphasized that since 2020, in the context of the domestic and foreign epidemic situation, complex economic trends, and slowing consumption, the Chinese wine industry has faced multiple challenges, and industrial strategic transformation and upgrade have become inevitable. In addition, the accumulation of industrial contradictions has reached the critical point, the expansion of production capacity, the heating of the category, the expansion of the channel, the intensification of integration, the downward consumer demand, etc. The release of contradictions is inevitable. The increase in industrial policy adjustment, and the uncertainty of industrial development affects early warning. The industry must think deeply, find the crux, adapt to changes, actively adjust, resolve contradictions, and conform to the trend of the times to achieve sustainable development.

At the meeting, Song Shuyu represented the 6th Council of the China Wine Industry Association to perform the analysis of the "Analysis and Trends of the Development and Trend of the Chinese Wine Industry" to the conference, and communicated with the participants from the participants from seven aspects on the development advantage of the Chinese wine industry.

First, the economy of the wine industry is steady, highlighting the vitality of traditional industries.

In 2021, in the face of the severe economic environment at home and abroad, the country worked together to achieve a good start of the "14th Five -Year Plan", and my country's economy made new major achievements. As a part of the social economy, the Chinese wine industry has continued to optimize the industrial structure, and the brewing of wine is constantly moving towards the direction of innovation, wisdom, technology, and ecology, which fully demonstrates the vitality and charm of traditional industries.

Second, the effect of the production area is sublimated, and industrial competitiveness is improved.

Practice has proved that the key to the evergreen of the foundation industry is the model of industrial development and strong competitiveness. As a typical representative of traditional industries, the alcoholic industry has become more and more concentrated in the long -term development process, and this production area model has played an important role. The construction of the intensive platform, the construction of the standard system, the construction of brand culture, and market expansion have played a positive role.

3. Leading scientific and technological innovation, the quality of wine upgrades.

The core of wine and wine, the core of the quality of wine is to make better wine for a better life. The wine is planted. Good wine must be used to use better raw materials to provide important guarantees for the quality of the wine from the source of the brewing; wine is brewed, and the wine must be made with more fine craftsmanship, more superb skills, wisdom, wisdom, wisdom, wisdom, wisdom, wisdom, wisdom, and wisdom. The brewing and traditional brewing are driving together, and continuously improved the brewing technology through scientific and technological innovation, and empower the quality of wine from the brewing process. Good wine is a higher standard. Make wine brewing more excellent selection and grading, and quality guarantees for quality; good wine is tested and tested with stricter quality control. In recent years, the wine industry has passed scientific and technological innovation through scientific and technological innovation. It improved the quality control level of wine and made the quality of the wine more stable.

4. Strengthen social responsibility and establish an industrial image.

Taste of wine is a manifestation of a better life. A better life must be accompanied by wine. The name of the wine must first take social responsibility first. To this end, the alcoholic industry must practice brewing safety, beautiful brewing, advocate rational healthy drinking behavior, and establish a beautiful social image of the industry. In recent years, wine companies have incorporated social responsibility into corporate strategies, used social responsibilities and serving the people of the people, highlighting the connotation of corporate brands, and won unanimous praise from all walks of life in society. Just as: the connotation of the brand lies in responsibility, the wine is obliged to bear the due social responsibility, and uses safe quality and first -class quality to meet the needs of wine and wine. The quality of wine and wine is rooted in the consumer's mind to bear social responsibility Again the brand's banner and make more beautiful wine for a better life.

5. Cultural upgrade, service upgrade

Chinese wine culture is extensive and profound. Wine brewing is an outstanding representative of the excellent Chinese culture. One of the important mission of Chinese wine is to promote excellent Chinese culture. The core of cultural improvement is to require richer connotation; cultural innovation is a better wish and more gratitude; the spread of culture is a more exciting wine story. To enhance wine services with cultural innovation, its core is a better experience of a better life. Share and honor with consumers who love wine. No matter how good the wine is, it is inseparable from the beautiful scenes, a beautiful encounter, and a beautiful meeting. On the basis of continuously providing wine services to consumers with wine services, the wine industry continues to create beautiful scenes, beautiful encounters, and beautiful meetings. Traditional industries are glorious.

For example, the recent cultural rejuvenation shows that the value of rice wine is a good demonstration. Cultural IP 逅 rice wine, only this green, only this green jade, innovating scenes, Jiucheng linkage, Yunpin rice wine. Enhance the value of rice wine with cultural power. It is worth looking forward to.

6. Ecological brewing, building a steady foundation

Ecological priority and green development are becoming a development path that all walks of life follow. As an industry that is most closely related to the ecological environment, the wine industry "ecological" brewing has risen to unprecedented height. The cooperation model of associations, production district governments, and famous wine enterprises constructed by the China Wine Industry Association promotes rural revitalization with a new business model of wine economy, integration of production and city, and industrial upgrading. Cultivate the wine production area, create ecological wine production areas, build the value of the ecological wine industry chain, create urban business cards, create wine landmarks, wine business, and contribute to wine. The economic value of ecological wine is effectively transformed into social value. In general, the continuous advancement of the ecological construction of the alcohol industry and the improvement of the ecological value expression system have laid the foundation for the high -quality development of the alcohol industry.

Seven, diverse consumption, show personality

2021 is the beginning of the "Fourteenth Five -Year Plan", and the important symbol of the high -quality development of the "Fourteenth Five -Year Plan" wine industry is the re -upgrade of the personalized expression of wine. The re -upgrade of the personalized expression of wine not only emphasizes the upgrade of quality, but also puts forward unprecedented requirements for consumer scenarios and different preferences. This requires the wine to show a diversified style. Based on this, in 2021, the Guangda wine company followed the consumption trend, brewed the unique product personality, brewed unique aroma, unique taste, unique style, and according to consumers' diversification of the diversification of consumers Consumer demand creates consumer scenes pursued by consumers, integrate wine with consumer preferences, and create a "drunk beauty" life. Personalized expression of wine has not only increased in the past year, but also the main theme of wine consumption in the long -term future.

- END -