The Fourth (Expanded) Meeting of the Sixth Council of the China Wine Industry Association announced the key data of China's wine industry in 2021

The fourth (enlarged) meeting of the 6th Council of the China Wine Industry Association held on July 14 attracted the attention of the industry and even society. One of the important reasons was that the conference announced the key group of China's wine industry in 2021. Data, and analyzed the overall operation of China's wine industry in 2021.

Critical data

国家统计局数据显示，2021年全国酿酒产业规模以上企业总计1761家，实现产量5406.85万千升，同比增长3.95%；销售收入8686.73亿元，同比增长14.35%；利润1949.33亿元，同比增长30.86% Essence

Liquor industry:

In 2021, the output of enterprises on the national regulations was 7.1563 million liters, a year -on -year decrease of 0.59%; sales revenue was 603.348 billion yuan, an increase of 18.60%year -on -year; profit of 170.194 billion yuan, an increase of 32.95%year -on -year.

Beer industry:

In 2021, the output of enterprises on the national regulations was 356.243 million liters, an increase of 5.60%year -on -year; sales revenue was 158.48 billion yuan, an increase of 7.91%year -on -year; profit of 18.68 billion yuan, an increase of 38.41%year -on -year.

Wine industry:

In 2021, the output of enterprises in the country was 268 million liters, a year -on -year decrease of 29.08%; sales revenue was 9.027 billion yuan, a year -on -year decrease of 9.79%; profit of 327 million yuan, an increase of 7.64%year -on -year.

Laojiu industry:

In 2021, the sales revenue of enterprises in the country was 1.2717 billion yuan, a year -on -year decrease of 5.24%; profit was 1.674 billion yuan, a year -on -year decrease of 0.97%.

Fermented alcohol industry:

In 2021, the output of enterprises on the national regulations was 8.0826 million liters, an increase of 1.83%year -on -year; sales revenue was 60.528 billion yuan, a year -on -year increase of 9.51%; profit of 0.04 million yuan, a year -on -year decrease of 99.73%.

Other wine industry:

In 2021, the sales revenue of enterprises in the country was 24.574 billion yuan, a year -on -year decrease of 3.06%; profit was 4.054 billion yuan, a year -on -year increase of 0.89%.

Analysis of the overall operation status of China's wine industry in 2021

In 2021, the "Fourteenth Five -Year Plan" start, the liquor industry continues to continue its good development trend, and its development characteristics are extremely distinctive.

The liquor industry presents structural prosperity

The sales revenue was 60.3348 billion yuan, an increase of 18.60%year -on -year; the profit was 170.194 billion yuan, a year -on -year increase of 32.95%. Liquor also shows unprecedented popularity on channels, capital, and public opinion. Especially the industrial investment heat represented by sauce wine reached its peak in 2021.

Industrial concentration further improves

In 2021, the output of liquor of corporate liquor above the benchmarking enterprises was 7.1563 million liters, the lowest value since 2016. This is also the fifth consecutive year since the highest peak value of liquor production reached the highest peak of history in 2016. It should be noted that the number of companies in 2016 was 1,578, and the number in 2021 fell to 965. This explains that the structural adjustment of the wine industry has been further optimized, and the efficiency of unit enterprises has been greatly improved compared to five years ago.

The production capacity concentrates to the advantages of the production area

In 2021, there were 17 provinces and cities that accounted for more than 1%of the industry in the industry, which was 1 (Fujian Province) decreased (Fujian Province), of which 9 provinces and cities accounted for a comparison of the previous year, and 8 provinces and cities declined. Sichuan and Guizhou Province, which account for three seats in the core production areas of the six major liquor, have increased significantly, and the proportion has increased by 2.11 and 1.16 percentage points respectively. In addition, the proportion of liquor output in Shanxi and Jiangsu provinces increased by 0.37 and 0.54 percentage points, respectively. Upward trend.

The market concentration of head enterprises will increase again

In 2021, liquor head companies performed well. Guizhou Moutai, Wuliangye, Jiangsu Yanghe, Luzhou Laojiao, and Shanxi Fenjiu CR5 totaled about 238.36 billion yuan, accounting for 39.51%of the annual sales of the industry. This indicator was 33.17%in 2019 and 34.95%in 2020. It can be seen that the liquor market sales are continuing to concentrate towards head companies.

Old wine consumption is very popular

In the past three years, Laojiu sales have been developing V -shaped. In 2021, as the epidemic was controlled to a certain extent, the collection of wine/old wine consumption was favored, and the overall growth rate of consumption reached 60%. Compared with the 2019 before the epidemic, it improved significantly.

Digital acceleration industrial transformation and upgrading

The first is the product side. The wine companies have digitized and accurately grasped consumer preferences; the second is the channel side, the wine company imports digitalization, realizes online and offline integration, and the new retail model has begun to prevail. Class industries are indispensable tools.

The diversified characteristics of liquor consumption are obvious

The consumption characteristics of liquor are changing from a single type to a diversified type, and new scenes and new categories are prevailing.

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