Hainan Chengmai: Create a famous brand matrix

"Economic Daily" July 14, 2022, 12th edition

Qiaotou sweet potato, Fushan coffee, nuclear litchi, Ruixi beef jerky, Chengmai pineapple, Chengmai green pomelo ... mentioned in Chengmai County, Hainan Province, these famous specialty agricultural products brands have become local "business cards". , Formed the "Chengmai Taste" that consumers are welcome.

In Sha Tu Village, Qiaotou Town, Chengmai County, the villager Wang Demei's family of more than ten acres of land was planted. The output value of one acre of land was 10,000 yuan a year. Wang Demei said: "Since the sweet sales of bridges and sweet potatoes, more than 1,000 yuan per acre of land is reluctant to rent to others."

On July 10, at the sweet potato sorting workshop at Chengmaiqiao Sand Modern Agricultural Development Co., Ltd., the size of the workers' bases was distributed one by one, and then carried them on the car to ship. Wang Wenke, the person in charge of the sweet potato industry service center of Chengmai Bridge, said: "The soil resources and environment of Sha Tu Village are very suitable for sweet potato growth, and rely on sweet potato planting to become a village of 100 million yuan in rural characteristic industries in the country. In 2021, the per capita income reached 13,000 yuan."

In the Dafeng community in Dafeng Town, the "Feng Ping Jolari" brand of the Qing Dynasty was built. Luo Tian, ​​the secretary of the party branch and director of the neighborhood committee of the community, said that there are endless streams of tourists from residential houses and blessing coffee on holidays. Coffee planting has become one of the ways to increase their income and get rich in Dafeng villagers. The industrial chain is also graduallymed.

Chengmai is a famous "Grapefruit Hometown" in Hainan. Since 2013, the Chengmai County Government has included seedless honey pomelo in the area of ​​special high -efficiency agricultural products, and has continuously increased its financial support for seedless honey pomelo cultivation. At present, the planting area of ​​Chengmai Qingyou industry has reached more than 10,000 acres. An An Shuoyu and Huang Xiaoling, who graduated from Hainan University's tropical fruit tree cultivation, have been well -known for many years after years of entrepreneurship.

In recent years, Chengmai County has continuously worked hard on Mingteou's agricultural products brands, based on Chengmai's characteristics, making articles bigger, stronger, and sufficient agricultural products to create a "brand model" in a strong agricultural industry county to help rural revitalization.

"Before 2009, there were farmers who pulled a car with a bridge to Haikou to sell them, and only sold 4 cents per catty. Later, after trademark registration and brand promotion, the market recognition of bridgehead sweet potato has increased significantly. Yuan, it can reach about 10 yuan per catty after packaging. "Wang Guo, director of the Agricultural and Rural Bureau of Chengmai County, said that Chengmai vigorously implemented the" trademark rich peasant "project, introduced a series of reward support methods to guide the establishment of trademark consciousness and registered brand trademarks. Improve product value and create a characteristic agricultural brand matrix. In 2021, the scale of Chengmai brand agricultural planting exceeded 170,000 acres, covering 8,309 farmers in 7 towns in the county, with an output value of 1.2 billion yuan.

Source: Economic Daily

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