Extraordinary China intends to transfer Hong Kong's motherboard to the market.

Text/Yangcheng Evening News all -media reporter Xu Zhangchao Li Zhiwentu/Visual China

Recently, an extraordinary China submitted a listing prospectus to the Hong Kong Stock Exchange, and plans to be listed on the Hong Kong motherboard to be listed on the Hong Kong Main Board. According to the prospectus data, the listing of the motherboard will be beneficial to the group's financing capabilities, business development and growth prospects, and it is in line with the Group and shareholders' greatest benefits. While continuing to reduce holdings of Li Ning's shares, while "sweeping goods" sports and leisure brands in the international market, the extraordinary Chinese transfer board controlled by the Li Ning family also attracted attention.

The performance of the performance is mainly from the reduction of Li Ning

Extraordinary China was formerly known as "pleasure and energy saving". In 2010, Li Ning, the founder of Li Ning, injected capital with "pleasure and energy saving" and became the controlling shareholder. In October of the same year, it was renamed "Extraordinary China". According to the data of extraordinary China in the first quarter, in terms of equity, Li Ning himself and his nephew Li Qilin's shareholding ratio was 69.34%and 38.30%, respectively. A reporter from Yangcheng Evening News noticed that extraordinary China, as Li Ning's largest shareholder, has frequently reduced holdings of Li Ning's shares in the past three years and accelerated the overseas mergers and acquisitions process.

According to the financial report, from 2019 to 2021, the profit of the shareholders of the extraordinary company's belonging companies was HK $ 826 million, HK $ 1.199 billion, and HK $ 4.474 billion, respectively. Among them, the net income obtained by the sale of Li Ning's shares was HK $ 817 million, HK $ 1.023 billion, and HK $ 3.339 billion, respectively. This means that extraordinary China's performance comes from continuous reduction of Li Ning's shares.

Overseas buying and buying continuously

In June of this year, the extraordinary meeting of China held a special meeting of shareholders and approved the acquisition transaction of the British shoes brand Clarks (its music), with a price of 100 million pounds (about 840 million yuan). The reporter noticed that this is not the first time that the Li Ning family has gone to sea. Relying on the extraordinary China company, Li Ning has already embarked on the road to mergers and acquisitions: in 2020, it spent 46.62 million Hong Kong dollars to acquire 66.6%of the Hong Kong clothing brand Castle Lion Dragon 66.6%. 50 million Hong Kong dollars acquired all the equity of the Italian Iron Lion.

From the acquisition of Castle Lion Dragon in 2020, to the early 2022 acquisition of Iron Lion Teni, to the recently acquired shoe brand Clarks, the extraordinary China has set off a wave of "buying and buying" in the international market. "". Can't help but question, did Li Ning start to expand internationalization? However, the effect of Li Ning's acquisition of overseas brands in recent years is not significant. Li Ning's overseas business accounted for about 1.3%in 2021.

"Its market share in the Chinese market is relatively high, and the brand's market capacity will enter a period of stock. At this time, it must expand overseas and the world." Tell reporters that mergers and acquisitions are an inevitable choice for Chinese companies to move towards the global market. Of course, the extraordinary China must start laying out the overseas market under the situation of market stocks or entering the stock period.

The national tide is almost far from the "world tide"

In recent years, the national tide has drove consumer frenzy. Domestic clothing brands such as Li Ning and Anta have risen together, with a new high in performance. The annual report of 2021 shows that in 2021, Anta achieved revenue of 49.33 billion yuan, an increase of 38.9%year -on -year, and net profit was 7.72 billion yuan, an increase of 49.6%year -on -year; 100 million yuan, an increase of 136%year -on -year.

After Li Ning and Anta, after the rise of the national tide, how far is it to become international giants such as Nike and Adidas? Adidas annual report data from 2021 shows that the annual revenue of 2021 was 21.234 billion euros (about 23.3 billion US dollars), an increase of 16%year -on -year, and net profit was 1.492 billion euros, a year -on -year increase of 223%. The total revenue reached 46.7 billion US dollars, an increase of 4.88%year -on -year, and net profit reached US $ 6 billion, an increase of 5.57%year -on -year.

How do domestic sports brand giants catch up? Taking Li Ning as an example, in May this year, Li Ning Sports (Shanghai) Co., Ltd. applied for the registration of the "Ning Coffee" trademark of "Ning Coffee". The person in charge of Li Ning told the Yangcheng Evening News reporter that "Ning Coffee" is a kind of exploration and attempt for Li Ning's retail service. It is just an innovative way to improve or drive the retail experience of the customer store. As the main business business.

In the extraordinary China behind Li Ning, in addition to the "sweeping" sports and leisure brands in the sea, it is currently operating sports centers, skating rinks, e -sports and other sports experience places in China. From the perspective of its brand layout, Li Ning's mergers and acquisitions overseas brands only make up for high -end markets and segments, and further improve the matrix of clothing products. It is still mainly developing the domestic market. Following the goal of "2018 in the world's five major sports goods brands in 2018", Li Ning's international version has not yet begun.

Source | Yangcheng Evening News · Yangcheng School

Editor -in -law | Shen Zhao

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