Guangzhou Science and Technology: How to create a new science and technology business card for the world Nansha

Text/Yangcheng Evening News all -media reporter Li Gang

On the afternoon of July 15th, the Salon event of "Create a New Business Card for the World" Salon event was held in Chuangxiang Bay. This event is hosted by the Science and Technology Bureau of the Nansha District of Guangzhou, co -organized by the South China Technology Transfer Center, the Guangdong Science and Technology Journalist Association, and the Guangzhou Yun Congzong Artificial Intelligence Technology Co., Ltd. Creation bases participating in co -organized knowledge sharing activities.

The activity focuses on how to show the strength of science and technology and innovation in the critical period of Nansha technology companies in the reform and development of Nansha in Guangzhou, to tell scientific and technological stories, and form a public opinion atmosphere that matches the two goals of the country and faces the country. The construction and development inject strong vitality.

Lin Yazheng, the chairman of the Guangdong Science and Technology Journalist Association and senior reporter from Nanfang Daily, subject the title of "The Times of Fighting Flow: Avoiding the Gao John and Avoiding Short Science and Technology Story". Starting from "how to attract the public's interest in the technology and technology industry", guide enterprises to accurately display their "interesting" and "powerful" characteristics in the process of publicity, and find highlights that reflect influence and approximation. Lin Yazhen said that under the complex public opinion situation, the media and the Internet should learn to actively coordinate and take the initiative to communicate, so that the propaganda should avoid weaknesses.

Zhu Hanbin, the head of the China Science Journal of Guangdong Journalists and Deputy Secretary -General of the Guangdong Science and Technology Journalists Association, pointed out in a speech entitled "Content Export Evolution: Show your scientific and technological advantages" that when publicizing, the company must first distinguish the audience, and then from the audience Looking at the news point from the angle, in order to arouse the reader's interest, you need to improve your writing skills. At the same time, Zhu Hanbin pointed out that when propaganda, he must be good at grasping the time of dissemination and emphasize that enterprises cannot ignore internal and external publicity, and establish a closer and more trustworthy cooperative relationship with the media to make the propaganda effect more effective.

In the theme sharing of "New Market and New Opportunities: Establishing Science and Technology Content Matrix", Zhang Zichun, deputy editor -in -chief of CCTV, mentioned that Nansha's superior geographical location and policy background can bring excellent development opportunities to enterprises. In the sharing, Zhang Zichun listed several recent public opinion hotspots, showing the company's environment in which the company should strengthen public opinion management in the environment of new markets and new opportunities, so as to prevent problems before it occurred. At the same time , Controlled the three key elements of publicity and rhythmic dissemination.

Source | Yangcheng Evening News • Yangcheng School

Responsible editor | Gao Yan

School pair | He Qiyun

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