Create "new consumption" landmarks, new energy vehicles are "gathered" in Putuo, and enjoy the "one -stop" experience of car purchase

"You can see the popular models of more than a dozen new energy vehicle brands in a shopping mall. At the scene, he successfully ordered the new energy vehicle he liked. He said: "It's a high temperature, and you don't want to run around the car stores that are scattered around the car. Different models, add preferential activities during the auto show, are convenient and cost -effective to buy a car. "

The reporter learned that in order to boost the economy and promote consumption, the major commercial complexes in the Joint District of the Putuo District Commercial Commission planned a series of "new consumption" activities that boosted the summer economy and highlight the characteristics of Putuo's industry. Among them, the new energy joint auto show "New Energy linkage and imagination of the future" new energy joint auto show at the Bailian Central Shopping Plaza is a special event that focuses on Putuo's new energy vehicle industry.

活动现场，汇集了特斯拉、蔚来、领克、小鹏、AITO（华为）等“新势力”汽车品牌，以及大众ID、沃尔沃、福特电马、长安、飞凡、红旗、极狐、 Geometry and other powerful car manufacturing brands participate together. "Compared with the first new energy auto show last year, the number of brands and models of this auto show has increased by nearly 50%." Chen Zhenhua, deputy president of Bailian Central Shopping Plaza, told reporters that not only that, at the auto show, there are also exhibitions from the starting vehicles. It has attracted a lot of consumers to stop, and the effect of boosting mall drainage and summer economy has a significant effect.

Data show that one weekend before the car show, the passenger flow of the mall increased by 31.6%month -on -month, and catering sales increased by 99.9%month -on -month. In just the weekend, the sales of the auto show reached 4.16 million yuan, and the test drive reached 100. For new energy brand merchants in the mall, it also means a positive signal that the market is constantly recovering. Xu Beilei, general manager of Weilai Store, who entered the mall at the end of December 2020, told reporters that since ten days since the auto show, 10 vehicles have been sold, with sales of nearly 5 million.

"Compared with the first auto show of last year, this year's auto show brand is more and the agglomeration effect is more significant. Most of them like to compare Tesla's brand models. Original customers may need to go back to a few places to repeat test drive comparisons. Now they can compare them at the same time, which is very convenient. For our salespers Greatly shortened. "

"With the steady advancement of the" double carbon 'target and the subsidies and encouragement of Shanghai's subsidies and encouragement for new energy vehicles, we are very optimistic about the potential of new energy vehicle consumption. "Chen Zhenhua told reporters that the mall is located in Central and convenient transportation. The district also has the advantages of natural automotive industry gathering, and the demand for green consumption and personal consumption is also increasing. The shopping malls take the continuous enrichment of new energy vehicle experience consumption scenarios as the starting point, and are committed to creating a new "consumption landmark".

According to reports, Bailian Central Shopping Plaza is an old shopping mall in Putuo District. In recent years, the mall has achieved the initial results in gathering new energy vehicle brands and creating a new energy vehicle consumption circle. A few days ago, 6 new energy vehicle brands have been settled in the mall, and the total area of ​​the exhibition hall has reached 1063.64 square meters. Among them, the first stores such as Avita and other stores have also been introduced. Since the opening of the auto show on July 1, as of July 16, cumulative sales reached 12.07 million yuan.

Author: Zhang Xiaoming Ding Wanxing

Edit: Wang Wanyi

Editor in charge: Gu Yiqiong

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