Beijing's 100 million yuan catering consumer coupon is here!At 10 o'clock tomorrow, set the alarm "Reunion Beautiful"

Our reporter Wang Junhe Wang Juan According to the Beijing Municipal Bureau of Commerce on July 17, in order to accelerate the recovery of catering consumption in the city, according to the overall arrangement of the Beijing Consumption Season event, from July 18, Beijing will distribute "reunion beauty" to consumers in the city. Catering consumer vouchers jointly funded by the government and platform companies providing catering services to launch three types of consumer coupons of takeaway, stores, and pension help categories to benefit consumers and catering companies in Beijing. Zhang Yanmei, Vice President of Laibu Group, told the Securities Daily that the consumer coupon was issued, catering companies did not need to make a profit, and the part of the profit was directly borne by the government and platform enterprises. This also reflects the implementation of the government's bailout policy to the greatest strength. 1亿元餐饮消费券即将到账“此前因堂食限制，北京许多餐饮企业面临很大的生存压力”，中国商业联合会专业委员会委员赖阳接受《证券日报》记者采访时表示，此次发放The 100 million yuan catering consumer voucher is very important for catering companies. Through consumer coupons, one is to reduce consumer consumption costs on the consumer side and it is expected to stimulate the market to drive more consumption. Facing price wars for drainage, facing greater survival pressure. It is understood that the "reunion" catering consumption coupon will be issued at 10 am every day from July 18. It is divided into takeaway and dangers. There are two noodles, which are 15 yuan coupons (consumed 50 yuan minus 15 yuan), 30 yuan coupon (consumption of 100 yuan minus 30 yuan), suitable for consumers in Beijing; The exclusive consumer coupon is aimed at the low single parts of the elderly group, the inconvenience of using mobile phones, the main food of the store, and the self -mentioning. The platforms and merchants participating in this event can be combined with actual overlapping more discounts. The first batch of "reunion" catering consumer vouchers will be issued through platforms such as CCB's life, Meituan, Hungry, and Maijian takeaway. In addition, Jingdong and UnionPay platforms will also launch consumer vouchers one after another. It is reported that more than 70,000 catering merchants participated in this event, covering various catering scenarios such as dining, fast food, hot pot, baking, and tea. Among them, many listed catering companies, such as Quan Jude and Laibu. According to Zhang Yanmei, based on the situation of Beijing consumer coupons in 2020, the issuance of consumer coupons will promote many citizens to actively participate in consumer activities, and the sales of various brands will bring a certain increase. "We also look forward to this round of 'reunited beautiful' catering and consumer vouchers. Each catering brand actively acts and detonates the Beijing catering consumer market." Zhang Yanmei said. Beijing catering enterprise actively responded to "under the guidance of the Beijing Municipal Bureau of Commerce, Meituan launched a series of Beijing Consumer Consumer Voucher series of Beijing Consumer Consumer Course, which aims to stimulate local consumer vitality and help small and medium -sized physical merchants quickly recover." The relevant person in charge of Meituan told the "Securities Daily" reporter that in order to avoid the system instability of the system caused by the excessive flow of coupons, Meituan has done a good job in technical pressure testing in advance to enhance the experience of users' voucher grabbing. At the same time, customer service is organized to conduct centralized training to ensure that customer service can answer consumers in a timely manner, and take multiple measures to ensure that government subsidies are implemented. "After the restoration of the hall, the dining crowd did not return to the state before the epidemic. Fortunately, the summer supper and peak season began, and the order began to improve." A barbecue shop owner in Fengtai District, Beijing told the "Securities Daily" reporter, consumer coupons, consumer vouchers The distribution is conducive to the increase in volume and customer unit price. At present, employees have been arranged to take turns to work appropriately. In Beijing Haidian District, the main crayfish and the restaurants who have settled in Meituan, they advocated that Mr. and platforms have jointly issued a good takeaway consumer coupon with such a large discount. Consumers have benefited, merchants have increased sales. The help of their help will be great. According to the relevant person in charge of Meituan to reporters, the event will further improve the subsidy efficiency and scale of consumer coupons in the consumption of physical merchants, and effectively and effectively boost local catering consumption. "In the future, Meituan will continue to use digital capabilities to help offline consumption recovery to help the construction of Beijing International Consumer Center." The person in charge said. However, in Lai Yang's view, the subsequent catering companies to restore the vitality still need to give more support measures on the government. At present, some reduction policies have some thresholds for many catering companies, and different shopping mall entities have a rents and exemption policy for catering companies. Different, it is difficult for some catering companies to enjoy relevant policies, and it is recommended that relevant departments increase their subsidies. For catering companies themselves, we must actively change the business model and keep pace with the times, and adapt to the current market consumption habits, such as using the "central kitchen" model to develop prefabricated dishes and increasing takeaway orders to reduce the operating costs of single stores, increase store revenue source. In addition, the menu can be adjusted according to the current consumption habits, and the combination of small and single human menu can be reduced to reduce large packages of more than 10 people to comply with the consumer consumer needs of the present.

Picture | Site Cool Hero Bao Map.com

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