2022 "Qingdao Brand Day" was officially launched to create a brand feast in the name of the city

Fengkou Finance reporter Lou Hua

On July 17th, the first event of the 2022 "Qingdao Brand Day" -the Chinese brand outstanding development forum and the Qingdao brand day launching ceremony was held at the Qingdao International Conference Center.

Geng Tao, member of the Standing Committee of the Qingdao Municipal Party Committee and deputy mayor, gave a welcome speech. Zhang Jiangang, deputy director of the Standing Committee of the Qingdao Municipal People's Congress, chairman of the Municipal Federation of Trade Unions, Cui Zuo, vice chairman of the Qingdao CPPCC, chairman of the Municipal Industry and Commerce Federation, as well as the Propaganda Department of the Municipal Party Committee, the Municipal Committee of the Municipal Party Committee, the Municipal Development and Reform Commission, the Municipal Industry and Information Technology Bureau Relevant leaders of the departments will jointly witness the launch of the 2022 "Qingdao Brand Day" series of activities.

The honorary dean of the Peking University National Development Research Institute, the dean of the Peking University New Structural Economics Research Institute, Lin Yifu, Dean of the School of Cooperation and Development of Peking University, and six people in the field of brand building, and representatives of domestic well -known enterprises gave a keynote speech to explore the "ten During the fourth and fifth ", the brand building helped the new path of high -quality development of the manufacturing industry.

At the launching ceremony, the "Gongfu Qingdao" expert think tank was officially unveiled. 15 Qingdao enterprises released the "Declaration of the Action of the World -Class Enterprise Qingdao" and awarded the new generation of "Qingdao Jinhua" cultivation enterprise.

Geng Tao said in his speech that the brand is happy to be in the city. The establishment of a brand day through the form of the people's congress is to establish a distinctive orientation of brand Xingshi and strong brand. It's brighter. Qingdao will promote the cultivation of brand steps, focus on superior industries, play a good role in demonstration and leading the brand enterprise, drive the brand's quality upgrade and upgrade, and let the old brands rejuvenate. Focus on emerging fields such as virtual reality, integrated circuits, new display, and biomedicine, and establish a brand creation and cultivation echelon to create more emerging brands that lead the trend.

Bi Kaichun, a first -level inspector of the Ministry of Industry and Information Technology Department of Technology, said in a speech speech: "Brand represents the reputation and image of the company and the country. At present, we urgently need to strengthen development confidence, attach great importance to and strengthen brand building. Everyone's understanding and understanding of brand work, give full play to the role of brand leadership, promote the upgrading of the supply and demand structure, and welcome the 20th National Congress of the Party with practical actions. "

Lin Yifu said in his speech entitled "The Opportunities for the Ethnic Revival and the Construction of Brand Power" in the new journey, saying that the construction of Chinese brands has ushered in two opportunities. One is that China will emerge in a number of world -class world -famous world -famous world -famous world -famous world -famous world -famous companies. Brands, like China, Tencent, Tencent, Alibaba, Haier, Hisense now; Furthermore, with the improvement of the rejuvenation and income level of our nation, in the products and services that meet the expectations of the people's good life, they will also emerge. A group of well -known brands have become world -renowned brands. "I believe that the Chinese Brand Excellence Forum held today will have a role in helping the arrival of this era. Qingdao will lead the country in brand building. Contribute to the construction of Chinese brands. "

Gao Yanmin, the former director of the Ministry of Industry and Information Technology, explained his view on the "industrial brand construction in the context of manufacturing strong country". In his opinion, the importance of a brand is increasingly prominent, and quality is an important prerequisite and guarantee for shaping the brand. We must attach importance to the development of the brand from a strategic height, and promote brand upgrades with digital innovation manufacturing, increasing consumer hotspots and high -end products.

Li Hua, senior vice president of Haier Group, chairman and president of Haier Zhijia, shared the experience of Haier's global enterprises and world -class brands. Li Huagang believes that world -class brands should have three "sex", the time, global, and leading. Haier is a three -level brand system: high -end brands, scene brands, ecological brands; in terms of globality, Haier's output value is about 230 billion yuan last year, of which overseas accounts for half. , Standard leadership, and the leader of the pattern.

Zhou Hongning's speech theme of Zhou Hongning, the leader of the Ministry of Industry and Information Technology, is "National Standards and Industry Standards". He highly commented on the Qingdao brand daily: "Qingdao has established brand day as a major issue. This is a distinctive attitude towards Qingdao for high -quality development, strong brand cities, and future. Various communication effects are very meaningful for the charm and value of the Qingdao brand for the charm and value of the Qingdao brand for the world, to the world. "

Chen Weiqiang, senior vice president of Hisense Group Holding Co., Ltd. shared Hisense experience in brand building to help manufacturing high -quality development. Chen Weiqiang: "Hisense always attaches great importance to brand building, and has realized that the home appliance industry as a global competitive industry has been very early. Through the localization of research and sales, the Hisense brand has taken root in overseas markets. On the other hand, the path of world -class brand construction is constantly explored and the global marketing layout of its own brand is built.

Gong Tianlong, deputy secretary of the party committee of Qingdao Branch of SAIC -GM Wuling Automobile Co., Ltd., brought a speech with the theme of "What the people need to make Wuling" and shared with Wuling masks, stalls, snail powder, Hongguang MINI EV, etc.Multiple cases of brand out of the brand in several years."Everything can be Wuling. When we come to the people from the people, we will create with users and do a good job of national brands." Gong Tianlong said.This event is hosted by the Qingdao Municipal People's Government, the Qingdao Industrial and Information Technology Bureau, the Qingdao Development and Reform Commission, the Qingdao Agricultural and Rural Bureau, the Qingdao Municipal Bureau of Commerce, the Qingdao Cultural and Tourism Bureau, and the Qingdao Market Supervision and Administration BureauEssence

In 2022, "Qingdao Brand Day" is based on the theme of "City and Brand Growth". There are six major sectors, including the Chinese brand's outstanding development forum and the launching ceremony of "Qingdao Brand Day", "Blooming Power" Qingdao brand experience show, etc.Through different levels of topics, different focus, and continuous topics, the brand's endogenous leadership capabilities are enhanced, the city -level brand promotes IP, and the high -quality development of the manufacturing industry is promoted.

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