Zhou Hongning: Qingdao has reached the stage of brand competition in the development of the industry

Fengkou Finance reporter Lou Hua

On July 17, 2022 "Qingdao Brand Day" was officially launched. At the launching ceremony of the Chinese Brand Excellent Development Forum and Qingdao brand daily launching ceremony, Zhou Hongning, the leader of the Industrial Brand Cultivation Expert Group of the Ministry of Industry and Information Technology, gave a keynote speech on the title of "Brand Management National Standard and Industry Standards".

Zhou Hongning highly commented on the Qingdao brand day. He believes that in the context of the Chinese brand day on May 10th, Qingdao will also establish brand day as a major issue, which reflects Qingdao for high -quality development, brand -oriented brand -oriented brand. Strong cities and future distinctive attitudes, make full use of the 7.17 Qingdao brand day and various communication effects caused by activities to highlight the charm and value of the Qingdao brand to the country and the world, which is very meaningful.

Zhou Hongning analyzed the foundation and advantages of Qingdao's industrial development from five dimensions.

First of all, in order to achieve competitive development in an industry, we must have a reasonable structure, strategy, and healthy interbank competition. Therefore, Haier, Hisense, Ao Koma and other home appliance companies in Qingdao are not simply competitive relationships. Gathering Qingdao with a strong companion actually created very superior conditions for the development of the enterprise. Enterprises can be developed misaligned, but there are unique conditions in the shared sharing and professional knowledge of key technologies. In terms of the supporting facilities of the entire industrial chain and the leading of industrial development, Qingdao also gives these interbank companies more attention.

Second, in terms of production factors, Qingdao is a place where talents will gather. The infrastructure is developed, the industrial category is complete, and the structure is optimized. The 41 -category industrial gate category, Qingdao accounts for about 40 categories, so any industry companies want to settle in Qingdao to settle down in Qingdao, which can facilitate the support of the industrial chain and supply chain.

The third factor is the requirements. Qingdao is a city with quality and culture, with urban characteristics pursuing high -quality life. Therefore, in many cases, Qingdao enterprises face high requirements and high -quality needs. Such demand conditions allow Qingdao enterprises to continuously inspire themselves to improve innovation.

The fourth factor is opportunities. At present, we are facing major opportunities. Whether it is the fierce changes in the international market, or a major breakthrough in scientific and technological innovation, especially the breakthroughs in related fields such as 5G, Internet, artificial intelligence, biomedicine, etc., they have brought about our development to our development. opportunity.

The fifth factor is the government's promotion. Qingdao has formulated a series of industrial policies, including the establishment of a brand day to promote the brand to play a more important leading role. The Qingdao Municipal Party Committee and Municipal Government have a clear attitude in promoting industrial development, clear ideas, and powerful measures.

All these factors are combined, and it can be seen that Qingdao has reached the stage of brand competition in industrial development. From the perspective of industry, Qingdao has higher -level development and competition conditions. The brand strategic transformation and upgrading is not waiting.

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