"One Daily Code of the Law of Yunnan" set off a wave of publicity and propaganda for the study of the Civil Code

According to the promotion and arrangement of the Yunnan Provincial Customs Code, the Yunnan Provincial Department of Justice, the Yunnan Provincial Popular Legal Corporation, and the Yunnan Lawyer Association jointly launched the "Yunnan Pu La Daily One Code" civil code short video push activity for two consecutive years. The land of the civil code has set up a boom in publicity.

Rich content

Following the production and launch of the "Daily Daily Code of Yunnan Pu" in 2021, the Civil Code of the Civil Code of the Civil Code, this year the Yunnan Provincial Department of Justice once again planned and launched the 60 episodes of the "Daily Code" civil code, and in the "Civil Code Publicity Month "During the period, the Internet and new media were used to carry out comprehensive system propaganda to the society. This year's "Yunnan Pu Law Daily One Daily" civil code short video content is mainly aimed at the issue of people's livelihood issues that focus on social focus on individual operations, marriage and family, inheritance, and real estate in the "People's Republic of China". Q & A interpretation, interpret the rigid laws in pretty language. At the same time, real -life shooting methods are adopted, and real -life shooting is performed based on themes, positioning, and topic selection, and strives to be lively and vivid. As of now, short videos have been broadcast 32 episodes, which has attracted much attention, praise and collection of the masses. According to statistics, Yunnan Network's full media, the province's new media matrix, and the push of the network, the total number of views of more than 7 million browsing, covering the province's netizens. The short video push activity of the "Daily Code of the Law of Yunnan" has become an important window for promoting and popularization of the Civil Code to the general public. It is another brand product promoted by the Yunnan Provincial Department of Justice to build a Civil Code.

Innovative and interactivity of formal innovation

How to make the masses willing to pay attention to, learn the Civil Code and remember? According to Chen Yanquan, director of the Law of the Law of the Yunnan Provincial Department of Justice and the Division of the Governance of Law, in the planning of video topics, it is mainly guided by the legal needs of the masses. The topic of the day of the one of the one of the one of the one "of the Code of the Code", strengthen interaction with the masses, and take a targeted selection of specific civil legal issues and legal problems raised by the people for professional answers, and use this as the follow -up "Daily Code" Civil Code Basis of short video production. By improving the interaction of the publicity of the Civil Code, the initiative, sustainability and pertinence of the masses learn the Civil Code.

In addition, according to the main points of publicity of the Civil Code, the Ministry of Civil Code Answers has been developed. Through the design question bank, the question is randomly drawn in accordance with a certain amount of questions, and the system automatically judges the score to give the score by the system automatically.

"It is very interesting. You can learn the knowledge of the people's codes when watching videos." "It's not bored at all, and you are already chasing it!" ... After the short video of "Yunnan Pu La Daily" was launched, netizens in Yunnan Province praised them.

All media linkage release

The release method is also an important highlight of this event. As of now, the "One Daily Code of Yunnan Pu La" Civil Code short video has been released by the entire media, the entire platform, and the omnichannel, and a propaganda boom is formed on the land of Yunling.

Yunnan.com set up a special topic for starting. The "Learning Code" of Yunnan.com and the "Rule of Law Channel" in Yunnan.com set up the "Yunnan Pu La Daily One Daily" column. From May 1, 2022 to May 31, 2022, a day is pushed. After May 31, push 1 episode video every week, and it is expected to be pushed all before December 31, 2022.

Jointly plan new media platforms for push. Published on the Yunnan Platform, Thunderbolt, Colorful Clouds, Yunnan Net Douyin and Kuaishou, Cultural Tourist Headline, Yunnan Legal System Newspaper Douyin and other media for push; open the corresponding sub -columns on the WeChat public account of Yunnan.com, on Weibo The corresponding topic was opened, and the synchronous update and video push were set up. At the same time, the judicial administrative systems of 16 states and nearly 200 public accounts of the province's 16 states and the law Office of the Puxe Office were pushed regularly on 31 President Video.

According to statistics, the "Daily Code of Yunnan Pu La" uses Yunnan.com and its new media matrix as its main promotion platform, with a view of views exceeding 2.5 million; the new media matrix of the judicial administrative system in 16 states in the province has a total of more than 30 million views; More than 10 APP clients such as the strong country Yunnan platform have been arrested, and more than 700,000 views were browsed; the topic of the Judicial Administrative Weibo of Yunnan#学习 学习 · · 学习 学习#, the topic was reproduced and read over 490,000 times.

The short video of the "Daily Code of the Law of Yunnan" is guided by mobile priority, and innovation adopts new methods, new methods, and new perspectives that adapt to the direction of the new media. On the basis of inheriting the good publicity practices in the past Development, truly let the knowledge of the Civil Code into the hearts of the masses, let the masses remember and use it.

Article Source 丨 Yunnan Judicial Administration

Edit 丨 Cao Ke Guo Ao

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