The brand, technology and experience encounter, "Blooming Power" Qingdao brand experience show starts
Author:Qingdao Daily Time:2022.07.17
In order to enhance the effect of the "Qingdao Brand Day" in 2022 and further magnify the advantages of Qingdao's brand, the Qingdao brand experience show with the theme of "blooming power" appeared in Ao Fan Center.
The Qingdao brand experience show highlights the sense of brand, technology and experience. The event site showed thousands of products from 6 cities and cities. By using innovative display forms such as 5G, VR, 3D, etc., highlighting the sense of science and technology and the special effects of acoustic and optoelectronics, it not only enhances the interactive experience of citizens and tourists, but also integrates urban cultural elements to show the continuous innovation and butterfly changes of the Qingdao brand. The characteristics and image of the "Qingdao" era.
The brand matrix is the most eye -catching feature of the Qingdao brand experience show. Whether it is the "five golden flowers" in the island city and the "new generation of golden flower" brand matrix, or in the brand display area of 6 districts and cities, citizens can enjoy the butterfly changes and breakthroughs of the Qingdao brand.
Island City's "Five Golden Flowers" and "New Generation Golden Flower" brand matrix closely focused on the beautiful meaning of "bloom", and interpreted the symbiotic coexistence of cities and brands. The exhibition is based on the innovation and creation of Qingdao industrial clusters, the characteristics of the times, and future development. It aims to achieve the in -depth transformation and upgrading of Qingdao brand marketing by creating a large creative interactive experience exhibition with Qingdao City and brand characteristics. Jimo District, Chengyang District, West Coast New District, Jiaozhou City, Pingdu, Laixi City, including 6 districts and cities, etc., and other districts and cities. Essence Wang Yuanyuan, a staff member of Jimo Industry and Information Technology Bureau, told Guanhai Journalists that this brand festival, Jimo Zhan District has a total of 22 companies participating in the exhibition, which is almost 4 times that of the previous participating companies.
The sense of science and technology and sound and photoelectric is the innovation of the Qingdao brand experience show. At the center of the exhibition, a large -scale ring main visual exhibition item was created, 4.6 meters high and 18 meters in diameter. It consists of a large outdoor LED curved screen and two sets of small combination LED screens. LED curved screen rotate brand daily theme videos and brand blooming movies. Among them, the theme films are interpreted by "bloom" in three dimensions, namely the origin of the origin of life, the blooming of the brand's intellectual manufacturing, and the colorful blooms of Qingdao cities. With artistic visual effects, brand blooming films have created brand bloom animation with visual impact. Not only that, in order to gather popularity, at night during the exhibition, a large screen was used as a carrier to create a very technological interactive experience. When the large screen is standby, the main screen area and the sub -screen area will play the marine picture of particle -like motion; the audience approach and wave their arms, and the particle form of the audience will appear on the background of the particle ocean. When the audience quickly wave their arms to reach a certain speed, the particles around the human body will quickly spread out and empty a circular area. The "five golden flowers" particle -shaped logo will appear in the area to form a theme image wall. In addition, there are two sets of small LED screens with a total of 6 screens in the ear screen area. LOGO will arrange combinations according to the screen shape to achieve micro -dynamic rotation of the logo combination.
Interactive experience is the wonderful place of the Qingdao brand experience show. Each exhibition area has created a different instant interactive experience for the audience. In the Haiercasa Exhibition Area, tourists from Hefei, Mr. Nie, and friends were attracted by the activities of the exhibition area. The 7 -year -old Nie Mengya and the 10 -year -old Cheng Ziyi tasted the tea made from the Casa Di oven and brewed the tea with mineral water with the Casa Di water purifier. "This is the first stop for us to travel today. Children are attracted by the interactive activities of the exhibition area. Although it rains, they are unwilling to leave." Mr. Cao from the north of the city was attracted by the family concept car in the Wuling exhibition area. The first exhibition of Wuling new models in the country. Ms. Mei from Shinan likes the tea art performance in the exhibition area.
The "Blooming Power" Qingdao brand experience show is connected to the brand, people and cities, brands and cities. In a good atmosphere of "participation in the whole people, love for the whole people, and benefits of the whole people", it further brightens the "Manufacturing of Qingdao" business card It has enhanced the popularity and reputation of the city, stimulated corporate innovation and creativity, accelerated the creation of a full -chain innovation and entrepreneurial ecology, and promoted "urban and brand growth." The Qingdao brand experience show will continue until the 23rd, and citizens can come to Olyvas Center to interact with the most Qingdao brand experience at any time. (Qingdao Daily/Guanhai Journalist Liu Lina)
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