Lin Yifu: The national revival on the new journey brings two major opportunities to brand building

On the morning of July 17th, the Chinese Brand Excellent Development Forum and Qingdao brand daily launching ceremony was held at the Qingdao International Conference Center. Lin Yifu, Honorary Dean of the Peking University National Development Research Institute, Dean of the Academy of New Structural Economics of Peking University, and the Dean of the School of South -South Cooperation and Development of Peking University, made a keynote speech entitled "The Opportunities for the Ethnic Revival and Brand Power Construction of the New Symbol" Essence

Lin Yifu said that now we are now on the new journey and move towards the second century -old goal. This new journey until the second century goal in 2049, divided into two steps: the first step from 2020 to 2035, basically realized socialist modernization. According to the goal proposed by the central government, China will reach the level of the per capita GDP of middle -developed countries ; By the second step, by 2049, China was built into a socialist modern power and achieved the great goal of the Chinese nation's rejuvenation.

"Looking forward to the future, China has two advantages to develop the economy and increase income levels. One is the advantage of the latecomers, and the other is the advantage of changing the overtaking." Lin Yifu said that China's industry and technology have considerable space in the catch -up stage. At the stage of catching up, there is an economics concept called "latecomer advantage", which can introduce, digest, absorb, and re -innovate as a source of technological innovation and industrial upgrading. The cost and risk of introducing, digesting and absorption will be much smaller than itself. If this advantage is used well, the speed of economic development can be faster than the world's forefront of the world with new technologies and new industries.

Lin Yifu said that in the new economy with a short technology and product research and development cycle and the main investment of human capital, we not only stand on the same starting line as developed countries, but also have 1.4 billion people in my country. It is the largest market in the world. At the same time, China is the country with the most complete industrial facilities in the world. In Shenzhen, Qingdao and other cities, there are very good industrial facilities. In a short time, you can turn ideas into products. Then in the domestic market , Competition in the international market. In other words, in the new economy, it has the advantage of changing tram. "The development of product technology in the new economy can enter the world's largest market immediately after the breakthrough, and soon can reach the scale economy. Then you can compete with products in other countries in the world at the lowest cost."

"From the advantages of the latecomers, when Germany, Japan, and South Korea were in the same stage of development in my country in 2019, they have achieved a growth rate of more than 8%per capita GDP per capita for 16 consecutive years. Since they can achieve it, it means that China in 2035 At the same time, there are 8%of the growth potential every year. At the same time, my country also has the advantage of changing the overtaking during the same catch -up stage in Germany, Japan, and South Korea in China. It is estimated. "Lin Yifu said that considering that China needs to solve the regional gap and urban and rural gaps, and also face problems such as" card neck ", some technologies must rely on independent research and development, and they cannot be introduced by the advantages of the future. The economic growth rate will be from 8%of 8%. The potential is adjusted a little down, but he personally believes that by 2035, China should achieve a growth of about 6%under the condition of 8%of the growth potential.

Lin Yifu said that the same analysis method, from 2036 to the realization of our second century goal in 2049, should have 6%of the growth potential each year, and can achieve a growth of about 4%. If it achieves an average of 6 a year before 2035 A growth of about 4%by an average of about 4%per year before 2049, and by 2049, China's per capita GDP should reach half of the United States. China's economic scale will reach twice the United States, and in Shandong, Jiangsu, Zhejiang, Fujian, and Guangdong on the coast of Beijing -Tianjin, Shanghai and the eastern coastal, the per capita GDP of more than 400 million areas with population will reach the same level as the United States. The per capita GDP is the same level, which means that its industry and technology will also reach the same level, and there will be a number of world -leading first -class enterprises.

What are the opportunities for our brand building?

Lin Yifu believes that there are two opportunities. One is that China will emerge in a number of world -famous brands owned by world -class leading companies, such as Boeing, Microsoft, IBM, Intel, Google, and China now available in Huawei, Tencent, Like Alibaba, Haier, Hisense, with the revival of the nation, there will be more and more world -class leading companies in China, and there will be more and more world -renowned brands they own. Furthermore Increased income levels, in the products and services that meet the expectations of the people's good life, there will also be a number of well -known brands emerging, becoming world -renowned brands, such as French Chanel perfumes, LV bags, McDonald's, Starbucks, etc., China, etc. It will also have a well -known domestic brand that grew up in order to meet the expectations and services that meet the growing expectations of domestic people, and then become a world -renowned brand.

"Today we hold the Chinese brand Excellence Forum, which will have a role in helping the arrival of this era. Qingdao leads the country in brand building. I believe that Qingdao Enterprise and Qingdao will seize this opportunity, build Qingdao, contribute to contributions The revival of our nation has also contributed to the construction of Chinese brands in the world. "Lin Yifu said. (Qingdao Daily/Guanhai Journalist Wang Guoyu Liu Xijin Rongxiao)

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