Brand Daily Observation ｜ Lin Yifu: Two advantages help national rejuvenation and brand power

Fengkou Finance reporter Wang Beibei

On July 17, the first urban brand day in China -Qingdao brand day arrived as scheduled. In the morning, the first event of the 2022 "Qingdao Brand Day" -the launching ceremony of the Chinese Brand Excellent Development Forum and the "Qingdao Brand Day" launching ceremony was held at the Qingdao International Conference Center. The honorary dean of the Peking University National Development Research Institute, the dean of the Peking University New Structural Economics Research Institute, and Lin Yifu, the director of the Peking University School of South -South Cooperation and Development, shared the keynote speech — the opportunity for the construction of the national rejuvenation and the construction of a strong brand in the new journey. " At the meeting, Lin Yifu congratulated the Chinese brand's outstanding development forum and the 7.17 Qingdao brand day launch. He believes that the theme of this meeting is very good and very timely. The role of Qingdao is leading the country in brand building. I believe that our Qingdao Enterprise and Qingdao will surely seize this opportunity, build Qingdao, contribute to the revival of our nation, and also contribute to the construction of Chinese brands in the world. "Lin Yifu said.

Lin Yifu believes that China achieved the first century goal last year and fully built a well -off society in an all -round way. The per capita GDP reached $ 12,551, which means that China is only 1.8 percentage points in a high -income country. Lin Yifu said that the threshold for crossing high -income countries will be an important milestone in the great rejuvenation of the Chinese nation, and it is also an important milestone in human history. Because so far, the proportion of people living in high -income countries accounted for 16%of the world. When China has become a high -income country, the population proportion of population living in high -income countries will increase from 16%to 34%.

Looking forward to the future, what kind of opportunities can they bring to the construction of the brand power in the construction of a socialist modernization country? Lin Yifu believes that China's development currently has two major advantages: one is "the advantage of the latecomers"; the other is the advantage of the overtaking transformation brought by the development of the new economic development.

"China's per capita GDP is calculated at $ 12,551 at a market rate rate. Based on the purchase power parity, only 22.6%of the United States, so we still have a considerable space in industrial technology that belongs to the stage of catching up. There is a concept of economics called it called 'The advantages of the latecomer', can be introduced, digested, and absorbed as the source of our innovation and the source of industrial upgrading. The speed of economic development can be faster than the world's most cutting -edge national economic development. "Lin Yifu said.

Lin Yifu introduced that from a historical point of view, Germany's per capita GDP per capita GDP in 1946, Japan and South Korea in 1985 was calculated between 22%-23%of the United States. "These three very good industrialized countries, when their per capita GDP is between 22%-23%of the United States, equivalent to China's 2019 level, they have maintained a 16-year high-speed growth. Germany from 1946- In 1962, the average annual growth rate was 9.4%; from 1956 to 1972, the average annual growth rate was 9.6%; from 1985 to 2001, the average annual growth rate was 9%. Excluding the aging population aging. The influence, Germany's 16 -year per capita GDP growth is 8.6%per year, Japan is 8.6%, and South Korea is 8.1%. "Lin Yifu said that looking forward to the future, by 2035, the impact of the aging of China's population by 2035 rely on the average labor productivity level Increasing, China has about 8%of the growth potential each year, which is an important advantage in China's future development.

Lin Yifu also pointed out that compared with Germany, Japan, and South Korea in history, China's development has an advantage at present, that is, the advantages of overtaking the new economy. "Regardless of the Internet, artificial intelligence, and digital economy, the new economy has a characteristic, that is, the cycle of product research and development is short. It may be possible to produce a product and a technical cycle in 12 months. Its investment is dominated by human capital. There are many examples in China, such as Xiaomi. Lei Jun has pulled more than 100 people's engineering teams about 100 years ago and launched Xiaomi mobile phones after developing and developing it. It takes ten, twenty, and thirty years. In these new economies, which are dominated by human capital investment, we are standing on the same starting line as developed countries. "Lin Yifu pointed aspect:

First, the new economy is dominated by human capital investment. China is a large country with a population of 1.4 billion. "Like buying lottery tickets, the probability of the prize of each lottery ticket is the same, but the more lottery you buy, the more the probability of winning the prize. We are a large population country. There are more, the probability of wearing a breakthrough in technology research and development is high. "Lin Yi said.

Secondly, China is already one of the best economies and consumer markets in the world. New economy -developed products can soon enter the world's largest market and bring a scale economy. Enterprises can use low -cost and products in other countries in the world. compete;

Third, China is the country with the most complete industrial facilities in the world. It can turn ideas into products in a short time, and has the advantages of industrial chain.

What are the opportunities for Chinese brand building?

In this regard, Lin Yifu introduced that China has achieved the development goals of national rejuvenation, and a number of world -class leading enterprises will emerge. This is because the number of first -class enterprises is positively related to the size of the economy. The changes in the number of world -leading companies in Fortune 500: In 2002, the US GDP accounted for 20%of the global proportion. At that time, there were 192 companies in the world's top 500. At that time, China ’s GDP accounted for only 7.2%. The Fortune 500 companies; by 2021, China's GDP accounts for 18.5%of the world, and the United States has reduced from 20%to 15.6%. Essence At the same time, with the rejuvenation of the nation and the improvement of income levels, the people's expectations for a better life will become higher and higher. In other words, consumers' requirements for corporate products, hygiene of products, and product nutrition will become higher and higher. How to make consumers confident in the company's products and quality in the market economy? Then we must establish a brand, let consumers recognize through publicity, and make consumers recognize through quality assurance. In this way, a group of companies and brands that meet the expectations of people's good life with high quality will emerge. And the lifestyle of developed countries will become a lifestyle pursuing imitation, so well -known brands in developed countries will also become well -known brands in the world.

"Generally speaking, in the new journey, as long as we maintain a constant force and give full play to our growth potential, we can achieve the goal of national rejuvenation. At that time, a number of companies in China will emerge. Products and services have further led them to become world -renowned brands. "Lin Yifu said.

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