Qingdao's agricultural product is hot and "out of the circle" to go to the brand contract

Author:Popular Net Qingdao Time:2022.07.17

Popular Network · Poster Journalist Li Jianing Qingdao Report

On July 17, the first "Qingdao Brand Day".

Turn the memories of every Qingdao people, and you can find traces of the brand growing together with this city. And Qingdao agricultural products are the "C position" in the daily life of Qingdao people.

Jiaozhou Cabbage, Dazawa Mountain Grape, Laoshan Tea, Huangdao Blueberry, Malijiagou celery ... Qingdao Agricultural Products is already a new business card for brand cities.

Qingdao is an agricultural city and a strong agricultural city.

In recent years, Qingdao has closely focused on agricultural transformation and upgrading, promoted the structural reform of agricultural supply -side, and vigorously implemented the "brand+" publicity strategy. The development of brand agricultural development featuring "green quality and world sharing".

At present, there are more than 22,000 registered trademarks in agricultural products in Qingdao, 958 agricultural products of "three products and one standard", and 163 well -known agricultural brands in the city, of which 20 well -known trademarks, 7 national brand -level brands, 54 national geographical indications agricultural products , Rank first in deputy provincial cities across the country, 49 well -known agricultural products brands in Shandong Province.

This is the heavy and dumplings from the agricultural product of Qingdao in the new era.

Dream Wo Wild Weaving Splendid

Qingdao Agricultural Products Answer Times New Proposal Topic

Brand is the core symbol of agricultural competitiveness, an important engine of modern agriculture, and a key support for rural revitalization.

The rudder is stubborn, and the wind is so good.

Through the adjustment of the development of the characteristic and advantageous industrial development, Qingdao City has strengthened the development of new agricultural business main entities, promoted the development of the entire industrial chain of agricultural, and formed a good development pattern of industrial education brands and brand benefits.

In order to promote the construction of characteristic agricultural product advantage areas, Qingdao City compiles the "Strategic Plan for Public Brand of Agricultural Products in Agricultural Products in Qingdao" to guide superior resources to gather towards advantageous areas. High standards have created four characteristic agricultural product zones including Jiaozhou Daocai and Dazawa Mountain Grape. At the same time, focusing on the advantages of characteristic agricultural products, the city has developed 4 million acres of characteristic agriculture, and 36 public brands of agricultural regions are cultivated.

In the actions of accelerating the cultivation of new operating entities, the three major bodies: leading agricultural leading enterprises, farmers' cooperatives, and family farms have been made.

There are 333 leading agricultural enterprises at the city level at or above the city level, 1,000 agricultural product processing enterprises, 12,000 family farms registered, and 17,600 farmers' cooperatives.

on the field of hope

Qingdao Gongpin Ben to the "Star Sea"

In July 2021, the Qingdao Municipal Government News Office issued the "Opinions on Accelerating the Leading High -quality Development with Brand Construction". Among them, "Qingdao Agricultural Products", as an important part of the development strategy of Qingdao brand development, announced to the outside world.

It is reported that "Qingdao Agricultural Products" is one of the regional public brands that the Qingdao Municipal Party Committee and Municipal Government in recent years.

The Municipal Agricultural and Rural Bureau aims at building a rural revitalization Qilu model area, implementing a brand strong agricultural project, and creating an important engine of high -quality agricultural development.

Strengthen brand support

Protect the development of agricultural old -fashioned brands, cultivate "Qingdao Agricultural Products" regional public brands, corporate brands and product brands, strive to create national and provincial -level well -known product brands, accelerate the formation of two hundred billion -level industrial chains and eight billion -level industrial chain , Promote the forefront of urban modern agriculture.

Improve brand quality

Deepen the achievements of national agricultural product quality and safety markets, implement the excellent varieties of agricultural products, improve quality, brand building and standardized production, improve the management system of the quality of agricultural products, comprehensively implement the qualification system for edible agricultural products, and effectively protect the people of the people "the safety of the tongue" Essence

Standard brand management

Establish a well -known agricultural product brand library and blacklist system, and implement dynamic management and survival of the fittest. Expand the scope of trademark registration, complete intellectual property registration, improve brand protection mechanism, and enhance brand value.

Strengthen brand marketing

Organize the participation in well -known domestic and foreign exhibitions such as the China Agricultural Fair and the Asian Agricultural Fair; vigorously cultivate new formats such as live broadcasting e -commerce and cross -border e -commerce; explore new models such as "Qingdao Agricultural Products" direct sales and group consumption to better serve dual service dual New development pattern.

Expand brand benefits, implement brand supporting projects such as agricultural product storage preservation facilities and digital agricultural demonstration creation, and help agricultural product production, transportation, serving, and eating well, driving farmers to increase production and efficiency.