Brand media help the brand's capital blooms!Fengkou Financial Brand Library Channel is officially launched

Fengkou Finance reporter Lou Hua

The brand is happy. On July 17th, the first urban brand day in China, Qingdao Brand Day, officially opened, and the public newspaper industry · Fengkou Finance "Brand Library" channel was launched simultaneously. The construction of branded cities requires the help of brand media. At an important moment when the first city -level brand is coming, the official launch of the Caipito Financial Brand Library is just right.

As the first phase of the Wind Financial Brand Library, under the guidance of the Qingdao Industry and Information Technology Bureau, the Qiaokou Finance and Peninsula Media Industry Development Co., Ltd. launched the Qingdao Enterprise Brand Library. The Qingdao Enterprise Brand Library includes three major brands of global well -known brands, Xinjinhua, and brand nursery. It has created an online display platform that brand companies will never end. Docking and waiting for all -round empowerment. While telling the story of the brand, it helps to cultivate the cultivation of brand enterprises and the creation of brand industrial clusters, and contribute to the rapid jump of urban energy levels.

The brand strategy has risen to the national strategy. In 2017, the State Council will set up May 10 every year as "Chinese Brand Day". In 2022, the State Council issued the "Opinions on Further Release Consumption Potential Consumption Potential Consumption to Promoting Consumption Recovery". The "China Brand Day" activity supports the cultivation of a number of special event brands in various regions. The establishment of "Qingdao Brand Day" is not only a specific measure to implement the decision -making and deployment of the national, provincial and municipal committees, but also to further exert the advantages of Qingdao manufacturing brand and accelerate the revitalization entity It is of great significance to build a pre -cities in modern industries.

Looking back at the development history of the Qingdao brand for more than 30 years, in the 1980s, Qingdao took the lead in proposing and implementing the brand strategy nationwide. From 1989, it created "Golden Flower" to a brand -name brand to create a brand -name company. The brand is the most distinctive business card in Qingdao's development. The pursuit of the brand has become the soul of Qingdao's city development and an important internal force for the high -quality development of the city. Qingdao takes brand building as an important measure to transform economic growth and promote supply -side structural reforms, and strives to cultivate a number of new generation of "Qingdao Jinhua" brand enterprises and high -end brand industry clusters with strong influence at home and abroad. At present, Qingdao has 2 Fortune 500 companies, 68 Chinese brand -name products, and 700 famous brand products in Shandong Province; 123 well -known trademarks in China, 19 Chinese old -fashioned names, 6 national geographical indications protection products, and the total brand is ranked all over the country. At the forefront of similar cities, the tens of billions of well -known brand industry chain represented by Haier, Hisense, Green Beer, and CRRC accounts for more than 75%of the total industrial output value above designated size.

Brand cities breed brand companies, and brand cities call for brand media. As the innovative carrier of the "vertical transformation" of the main battlefield of the Volkswagen Newspaper Group, the wind and economy focuses on the field of politics and finance, focusing on enterprises, highlighting professional positioning, strengthening vertical influence, and creating the "" Specialized new. " "Specialized Specialty" Wind Finance has the responsibility and capable of telling the story of Qingdao brand corporate stories and helping to build brand cities.

As the first phase of the Wind Financial Brand Library, the Qingdao Enterprise Brand Library has included 5 world -renowned brands such as Haier, Hisense, and Tsingtao Brewery, 66 new Jinhua cultivation enterprises such as CRRC, and nearly a hundred nursery companies such as Qingdao Yun Road , Click on the corporate brand logo, you can fully understand and in -depth corporate brands.

In the future, the Qingdao Enterprise Brand Library will accurately grasp the needs of brand enterprises through big data, and joint government, professional institutions, expert think tanks, etc., to provide all -round empowerment of policies, technology, talents, capital, and industries. At the same time, the brand index report will be issued at the same time to fully display the company's brand strength.

Following the upgrade of "Gongfu Qingdao Zhizhong City" to the Qingdao city brand, Qingdao once again launched the "Qingdao Brand Day" in the name of the city, which is a milestone in the history of the country and even the global brand. Fengkou Financial Brand Library Channel will be launched, which will give full play to the advantages of the financial new media platform, so that more brand companies will walk out of Qingdao through the platform, nationwide, and the world. At the same time, the platform will also attract brand companies across the country and the world The golden signboard of Liang brand capital.

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