Recommended reading late ｜ Behind the price increase of ice cream, there are these secrets

Ice cream, should have been "flying into the home of ordinary people", why is it a good thing to become a "ice cream assassin"? Recently, the reporter randomly visited some large supermarkets, convenience stores and commercial district ice cream stores, and decrypted merchants to increase the "worth" of the "value" of ice cream.

▲ In a convenience store freezer, the ice cream products sold. A reporter from Shenzhen Evening News Li Chao

Ice cream blows "healthy wind"

In the past few days, the late night reporters have seen a number of convenience stores such as Tianhong Wei, 7-11, and large supermarkets such as Carrefour and China Resources Wanjia. The ice cream products in the freezers of various stores have a lot of ice cream products and many types. Internet celebrity brands such as Menglong, Zhong Xue Gao, Xicha, etc. are placed in a conspicuous place of the freezer by merchants. The nearly 10 yuan ice cream products have occupied the main position of the cold cabinet.

With the attention of citizens to healthy and green lifestyles, this year, some merchants have launched ice cream with health concepts such as "0 sucrose", "high protein" and "plant base". In the central city store of Zhong Xuegao Shenzhen Book City, the reporter saw that the hot -selling flavor of velvet cocoa has also launched a low -sugar version. The low -sugar version is the same as the original flavor ice cream, both of which are 75 grams. The low -sugar version of the packaging box is printed with obvious "reduction of 72%sugar", a 19 yuan, the price is 1 yuan higher than the original taste. According to Meituan data, as of July 15, the monthly sales of the low -sugar version of the velvet Cocoa ice cream were 28.1%higher than the original flavored velvet cocoa ice cream.

Novelty taste is more popular

A few days ago, the fifth Moutai Ice Cream Store in the country opened in Shenzhen Vientiane Tiandi, attracting many consumers to queue up outside the store to buy. There are only 3 models for selling Moutai Ice Cream, which are green plums, classic original flavors, and vanilla flavors. They are about 75 grams each, and the price ranges from 59 yuan to 66 yuan.

According to the clerk, the store sells four other types of ice cream and 5 kinds of ice cream desserts, of which 6 -inch ice cream cakes are priced at each of 278 yuan or 378 yuan, and can also be purchased by block.

▲ The novel ice cream taste has become the main means for merchants to attract customers. A reporter from Shenzhen Evening News Li Chao

Novelty special tastes have become the main means to attract customers in merchants. At the Hema Xiansheng imperial court, the reporter saw that the ice cream form sold by the store was no longer limited to the traditional square rod branch, and new products such as biscuits ice cream and sea bream are also very common. In addition, in addition to the mainstream flavors such as milk and chocolate, flavor ice creams such as hemp sauce and rice wine roses are also very popular. The price ranges from 9.9 yuan to 24 yuan, and the single grams are about 75 grams.

Cultural and creative ice cream market

In addition to taste, many merchants also "work hard" from cultural and creative IP.

"Come here, I still want to buy a photo to commemorate it." Shenzhen college student Xiao Chen held a mummy -shaped ice cream standing in Shenzhen Nanshan Museum to take a picture and punch, and had no time to bite it. Jiugongge of the circle of friends has been sent out. In June of this year, the "Eternal Face -Golden Mummy in Ancient Egypt" exhibition was officially exhibited in the museum. The combined exhibition was also launched at the same time. Many citizens also bought the same theme cultural and creative ice cream on the spot while visiting the museum.

▲ Cultural and creative ice cream. Xinhua News Agency

Cultural and creative IP has become the main way for merchants to improve ice cream products. These products are the same as ordinary ice cream in the same product, but with the topic of cultural and creative topics, the value has doubled. Since 2021, only 13 mainstream ice cream brands have produced at least 34 co -name ice cream. Among them, Hagens Das, Guangming, and German -style have at least 5 cross -border cooperation. The cross -border field includes but not limited to drinking, games, tea, etc.

However, the cheap cheap cheap ice cream is still the citizen's "good heart." According to Ai Media Consultation and investigation, in 2022, most netizens' acceptance prices of a single ice cream were mostly between 3 and 5 yuan, accounting for 37%; followed by 5 to 10 yuan, accounting for 33.9%; some netizens received the price position compared to the price position. Low, the proportion of 11%between 1 and 3 yuan is 11%.

Shenzhen Evening News reporter Li Chao intern Zhang Ying

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