Xiangshan create a new scene of consumption: the weekend economy and activate the tourism market

Zhejiang News Client reporter Ying Lei Sharing Alliance Xiangshan Station Chen Guangshu

On July 16th, another Saturday, Huayu Island, Huazheng Island, Gaotang Island Township, Xiangshan County, "recovered" again. Several buss are full of tourists. They come here to experience the scenery of the island and experience the non -heritage skills of sea salt. As a content of the "Weekend Hi Xiangshan" event, the county customized four non -heritage tourism product lines on Huayu Island, inviting tourists to feel the slow life of summer islands. In June, Huayu Island received tens of thousands of tourists, an increase of more than 40%month -on -month.

Xiangshan is a popular tourist destination, and there are many market entities such as scenic spots and homestays. Affected by the epidemic, from January to May of this year, the number of tourists from Xiangshan County Tourist Scenic Area and ticket revenue fell by 58.89%and 63.19%year -on -year, respectively. How to re -activate the tourism market? In June, Xiangshan launched the "Weekend Hi Xiangshan" event, activating the market through unique customized products, and relieving difficulties for the cultural tourism industry. With the continuous efforts of "Weekend Hi Xiangshan", in June, the Xiangshan Wenwen travel industry ushered in a wave of waves, and ticket revenue of the scenic spot increased by 61.43%month -on -month.

As an important consumer scenario of "Weekend Hi Xiangshan", Xiangshan Allah's sea water park adds new water projects such as diving, which can form a boom every weekend. On the 16th, tens of thousands of tourists poured into the paradise, with the ups and downs of the waves, singing and dancing. "Take the" Weekend Hi Xiangshan "Express. The number of tourists in these weekends has risen, surpassing the best time before the epidemic." Said Li Jian, chairman of Ala's Sea Water Park.

The government has set up a platform, operated by professional institutions, and integrates tourism resources in Xiangshan to cross -border activities such as music, art, and automobiles. According to Zheng Zhiyi, deputy director of Xiangshan County Tourism Development Center, according to market demand and local rich tourism resources, they created customized tourism products and industrial chains. New scenes of consumer micro -tourism on weekends.

In early June, He Wenwen, the person in charge of Xiangshan Chaoshan Twilight B & B, took the initiative to register as a partner of "Weekend Hi Xiangshan". There are 32 rooms in her homestay, and the number of room reservations in the first half of the year dropped by nearly half. Today, He Wenwen's homestay is included in the "Weekend Hi Xiangshan" yacht party micro -leave product. "Originally, we have limited planning capabilities, and now we can deeply share cultural tourism resources. In recent weekends, all the houses are full." He Wenwen said. At present, the "Weekend Hi Xiangshan" event has attracted dozens of local market entities to participate.

For the rescue of the cultural tourism industry, Xiangshan actively mobilized the strength of the state assets and played a leading role in the leader. Xiangshan Crab Pluck Port Tourism Development Co., Ltd. is a local state -owned enterprise. It can help market entities to relieve funding pressure through batch purchase of scenic spots and homestay rooms through batches; through channel advantages, the company sells tourism products in batches. Not long ago, the company planned a live broadcast. In just one hour, thousands of tickets and more than 200 homestay vacation products were sold for the local scenic spots.

Xiangshan also invested in real gold and silver to rescue market entities. The county has issued special policies to increase tourist attracting tourists with a total of 3.7 million yuan. Just last month, Xiangshan continuously issued a total of 1.5 million yuan of cultural tourism consumer coupons. "According to preliminary estimates, consumer coupons have led to tens of millions of yuan of tourism consumption. In July and August, the strong momentum of" one room is difficult to find "in the high -end homestays and hotels in Xiangshan Mountain in July and August." Zheng Zhizhen said.

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