"Lazy" home appliances become popular, and the scanning robot is evolved

With the improvement of national living standards, many tedious household chores need to clean electrical appliances to liberate. The "lazy" electrical appliances have continued to become popular in recent years. The completion of home cleaning work through a cleaning machine has become the choice of more and more consumers. The overall channel of Ovi Cloud Network has shown that in recent years, the cleaning appliance market has maintained a high speed in recent years. It is expected that the sales scale will reach 37.4 billion in 2022, and the sales volume exceeds 32 million units.

Emerging brand accelerates entry

Lazy economy drives young potential users

The new brand is constantly entering the market sweeping robot market. Taking Jingdong as an example, the number of brand settlements has maintained a high growth rate of 22%. The new brand has continuously entered the battlefield's loosening. Although the sales proportion of TOP3 brands still exceed 70%, the overall market concentration of TOP10 has been slightly loose, accounting for 2%year -on -year.

From the perspective of the concentration of different price segments, head brands promote the high -end development of the market, the low -end markets are released by the industry's waist tail brand, and the new brand ushered in the market to enter the market.

The size of the sweeping robot users has grown across the line. The core customer base is mainly married men in high -level cities. Although the size of unmarried young female users in low -line cities is small, the growth rate is relatively fast. It is the most potential customer for the scanning robot.

There are also differences in people who choose different price sections of the floor -to -floor robots: home users pay attention to the cost -effectiveness of the product and prefer the popular brands; students and small town people will choose to buy Volkswagen brands with a small scale but a faster growth rate; middle consumer group focusing on the focus of the focus High -end price products, urban young groups of young groups are under pressure and pursuing more efficient life, so they have grown rapidly.

"Self -cleaning" further liberated hands

"Sweeping the floor" upgrade to "ground cleaning"

Sensing cleaning, functional composite, intelligent upgrade, experience upgrade, and scene cross -border will become a new trend of future sweeping robots.

First, people's demand for sensory cleaning continues to grow. The penetration rate of self -cleaning scanning robots has increased year by year, and the grid -screen sweeping robot products that combine dust and sterilization functions have grown rapidly, further liberating users' hands.

The scanning robotic function is constantly updated, and multiple steps such as mopping and cleaning mop after the floor sweeping the floor are integrated, and the user's "sweeping problem" is transformed from solving the user's "sweeping problem" to solving the "ground cleaning problem" of users. In 2021, the drying function became a new trend of the products of the sweeping robot, which further solved the problem of drying and odor after the mop was cleaned, and enhanced the experience of cleaning products.

At the same time, the product intelligent upgrade and improvement of floor -to -floor robotic operation and use experience, catalyzing the penetration rate of intelligent induction of floor -to -floor scanning robots increased year by year. Navigation and obstacles are the core requirements of people's intelligence of flooring robots. Intelligent interconnection that enhances interactive experience and increases use of use and uses use is also attracted by users.

It is worth noting that the basic functional needs of the cleaning of the cleaning robot to clean the floor, and the mobile fragrance function further enhances the experience of the use of the sense of sense of smell, which stimulates people's pursuit of a better life and quality life. Online, the mobile fragrance penetration rate and positioning of fragrance category keywords have grown rapidly, and young groups in high -level cities pay more attention to fragrance sweeping robots.

In addition, the screen sweeping robot further expands the scene, starts the interactive experience of AI interconnection and video calls, so that the products of "sleeping" are rejuvenated.

(Source: Beijing Youth Daily reporter Chen Si)

【Edit: Jinxin】

- END -