The competition in the home industry is increasingly fierce, and consumers take the advantage of fishermen?

Text/Yangcheng Evening News all -media reporter Liang Dongxian map/respondent provided

The increasingly hot custom home furnishing industry has recently staged a direct competition for two leading companies with annual sales of more than 10 billion yuan. Not long ago, Sophia released the "Sophia Door and Window" brand, entering the aluminum alloy door and window industry, and deeply involved in balcony space customization; on July 15th, the European school announced the launch of Gaoyan Tongjia custom 2.0 products. , Six spaces of multi -functional rooms and balconies (hereinafter referred to as the "six spaces").

Why is the leader of the home furnishing enthusiastic about making efforts in the entire family customization? Conform to the changes in market demand. Huang Quan, chief designer of WJID Victoria Designer, said that first, the current mainstream young consumers want to enjoy the present and tend to express themselves, so they will give birth to more differentiated customization needs.

The second is that the functions of the six major spaces also change with the personalization of lifestyles. For example, the living room space is not only used to watch TV, the kitchen can be a social field, and the balcony is a scenario. The comprehensive ability of home space layout, functional planning and effect matching.

The entire family customization is caused by the above changes. Liu Shunping, general manager of the Oupai Wardrobe Division, said that although the entire customization has been launched for one year, the previous products lack user thinking and are designed to separate the six major spaces. And service capabilities and other issues.

Liu Shunping, general manager of the Oupai Wardrobe Division

In order to solve the above problems, the European faction launched the "1 core, 2 major signs, 3 capabilities, and 4 step processes".

"1 core" refers to the overall solution of the space, that is, before the design, it understands the user's lifestyle, functional needs and style preferences, and facilitates the overall solution.

The "2 major signs" refers to the space dimension focusing on the six major spaces and planning and design in combination with demand. Essence

The "3 key capabilities" refers to the ability of the whole family space layout, the ability of the entire functional planning, and the ability to match the entire family effect.

The "4 major processes" are planned for the entire demand planning, the entire family design, the menu -type pricing and the integrated delivery.

Jiao Decai, Assistant General Manager of the Ou Pai Wardrobe Division, said that this time, the 29,800 yuan high -faced home cabinet door wall package for the rough house, the 29,800 yuan high -faced home package for the hardcover house and the 49,800 yuan for higher demand Gao Yan Tongjia Package Enjoyment Edition. Compared with last year, the three new core packages are cost -effective, the same price but includes more products, and more diverse and flexible.

Source | Yangcheng Evening News • Yangcheng School

Editor -in -law | Wang Min

School Division | Li Hongyu

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