923 Global Agricultural Products Live E -commerce Festival

"923 Global Agricultural Products Live E -commerce Festival" (hereinafter referred to as "923 E -commerce Festival") is a comprehensive innovation live broadcast e -commerce conference initiated by the China Agricultural Film and Television Center. At the same time, the "National Rural E -commerce Summit Forum" was held, and relevant competent authorities, experts and scholars, e -commerce representatives, and popular anchors were invited to share experience in the development of rural live e -commerce e -commerce to comprehensively help rural revitalization. The event has been held in Nanjing, Jiangsu for two consecutive sessions. The co -organizers include: National Agricultural Exhibition Hall, China Agricultural Products Circulation Broker Association, Nanjing National Agricultural High -tech Industry Demonstration Zone, and the Agricultural High -tech Industry Demonstration Zone of the Jinzhong countries.

In 2020, the "923 E -commerce Festival" was included in the important part of the Agricultural and Rural Ministry and the Jiangsu Provincial Government's important part of the National New Farmers' New Farmer's New Entrepreneurship Innovation Conference. The festival is very successful, and more agricultural products are sold through live e -commerce channels. "Shao Jiancheng, deputy director of the Rural Industry Development Department of the Ministry of Agriculture and Rural Ministry, Huang Fei, a second -level inspector of the Jiangsu Agricultural and Rural Affairs Department, and then Chinese agricultural film and television Liu Tianjin, Secretary of the Party Committee and Director of the Central Party Committee attended the event. The live broadcast selection is mainly known for its new rich agricultural products, supplemented by daily necessities, "Belt and Road" national characteristic agricultural products, with a total of 700 products. During the event, 40 million passengers on the entire network were viewed, and agricultural sales exceeded 150 million yuan.

In 2021, the "923 E -commerce Festival" was held at the main venue of Nanjing in Jiangsu and the Shanxi Jinzhong Branch. The total number of participating brands exceeded 500 and 5,000 products. 150 anchors lived on platforms such as Suning Tesco, Taobao, Douyin, Kuaishou and other platforms for more than 800 hours. The number of online viewers was nearly 300 million times, and the cumulative turnover of online and offline was nearly 200 million yuan. At the same time, the National Rural E -commerce Summit Forum released the theoretical results of the National Social Science Fund "Village Broadcasting Engineering Blue Book". Signing a strategic cooperation agreement to promote the development of the live broadcast of agricultural products e -commerce, and has a greater social influence. Ke Shengsheng, a member of the Consultation Committee of the Central Agricultural Office of the Central Agricultural Office and the Rural Revitalization Expert Committee of the Ministry of Agriculture and Rural Affairs, was the then party secretary and director of the Chinese Agricultural Film and Television Center, Liu Tianjin, etc. attended the opening ceremony.

In 2022, 923 Agricultural E -commerce Live Campaign was included in the Golden Autumn Consumer Season of the "Chinese Farmers Harvest Festival" of the Ministry of Agriculture and Rural Affairs. The industry's big coffee covers the 12000+ square meter exhibition area, 1000+ Chinese and foreign exhibitors, 1000+ agricultural products brands, and 10+industry exchange activities. It deeply linked the supply and demand relationship of global agricultural products transactions, shared development opportunities, and pursued the future of the industry.

With the authoritative mainstream media such as CCTV and People's Daily, and with Alibaba, Weibo, Douyin, Kuaishou and other major platforms, we will jointly build a high -quality activity around the development of rural e -commerce: invite positive energy stars and anchor online joint bands online joint belt Cargo, promote high -quality agricultural special products and cultural tourism resources in various places; organize the "National Rural E -commerce Summit Forum" to gather experts in the agricultural field, e -commerce industry experts, and representatives of the three farmers e -commerce anchors to focus on "agricultural product processing industry" and "rural leisure tourism "," Rural E -commerce "and other topics to discuss the path of rejuvenation of rural revitalization in the new era and promote the development of new formats of e -commerce services; intended to set up offline innovation live exhibitions in many places across the country, mainly" 923 agricultural product e -commerce live broadcast activities " Related exhibition display. The news live room with the theme of "Sun", enterprises and government live broadcast rooms with the theme of "Eight Planets", Consumption Agricultural Exhibition Area, Agricultural and Rural Foundation Exhibition Area, Twenty -Four Rhison Cultural Tourism Exhibition Area, Non -Heritage The theme display performance area, future agricultural punch land, etc.; Held the "923 Night" party, focusing on the three major themes of farmers, rural areas, and agriculture, from the perspective of brand, traffic, and industrial, showing the development of rural e -commerce in China and looking forward to the future. Promote the increase in farmers' income and help rural revitalization.

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