"Half Masu River" renewed!Putuo strives to paint Jingxiu's beautiful waterfront painting volume

The report of the 12th Party Congress of Shanghai proposed that it is necessary to improve the modern public cultural service system, build a number of major cultural facilities, and enhance the contribution of cultural and creative industries. Continuing to inherit the context of the city and fully protect the historical style. Actively create a boutique of cultural culture and organize wonderful literary performances, cultural exhibitions, and sports events.

Suzhou River coast

Putuo District has further practiced the important concept of "people's city people's construction and people's city for the people". With high -quality public space as the lead, actively participate in the construction of the world -class waterfront area of ​​Suzhou River, promote in -depth development, optimize functional layout, cultivate core industries , Build a cultural tourism landmark, and strive to create a world -class "urban cultural life and leisure belt" where cultural, art, and commercial compounds are gathered. Contribute Putuo for the acceleration of socialist international cultural metropolis and world -renowned tourist cities.

Waterfront linkage, enhance the charm of Suhe tourism characteristics

Putuo has half of the Suzhou River Bank Line in the central city of Shanghai. The 21 -kilometer shoreline connects a series of coastal landmarks and surrounding scenic spots in the eighteen of the Natural River Bay. Form a unique cultural tourism line.

Suzhou River (Putuo section)

"The scenery here is beautiful, the facilities are complete, there are history everywhere, and there are stories everywhere." Walking along the Suhe trail, citizens can experience the collision of history and trend in the M50 Creative Park and Chuangta Park, feel The ancient industrial park is rejuvenating in the growth of art; in the Shanghai Textile Museum and the Shanghai Mint Museum, the historical evolution of the national industry has been experienced, and the epitome of the development of the Chinese industry is glimpsed; Looking back on the glory of the party, the red spirit of "red and Shanghai west" continues ...

At present, among the two red tourism routes such as the "Shanghai West Workers' Movement", such as the "Shanghai West Workers' Movement Experience Experience" launched by the District Cultural Tourism Bureau, Shanghai Western workers' half -day school historical materials exhibition hall and Gu Zhenghong Memorial Hall (neighboring Changhua Road Terminal) are jointly applying for 3A tourism Scenic areas; In the six urban tourism routes including "Searching for Su River Waterfront · Feeling the Rise of the Ethnic Industry", the "Su River Waterfront" industrial tourism base was evaluated in Shanghai's first batch of "industrial tourism bases". "Tide Play" and Shanghai citizens "good place at home".

Multiple cultural tourism attractions

Based on the endowment of its own resources and make good use of the "Half Masu River" advantage. Since last year, the District Cultural Tourism Bureau has cooperated in depth with Jiuwa Tourism under the guidance of the Municipal Cultural Tourism Bureau to re -sort out the number and structure layout of the docks along the Suzhou River. And the current state, compile the "Putuo District Suzhou River along the Land Products and Waterfront Links Plan", and successively introduce well -known brands such as Da Yin Book Bureau, Manner Coffee, settled in Changdong Pier, Danba Road Pier and other areas to plan and prepare the Shanghai Suzhou River. Call for urban public art works.

In the next step, the District Cultural Tourism Bureau will take the operation of the Suzhou River tourism project as an opportunity to comprehensively optimize the functional layout of waterfront tourism, tourism consumption, leisure and vacation on the coast of the Suzhou River; Design landing, deepen the effects of tourists around the dock; plan the development of the theme light show, create a river bank art gallery, use Douyin, Kuaishou, Xiaohongshu and other traffic platforms to continuously expand the influence and attraction of the "Half Masu River" Essence

Take multiple measures to activate the new kinetic energy of cultural tourism consumption

During the epidemic, the cultural travel industry was under tremendous pressure. As an important area for release of mass consumption potential, Putuo District takes tourism consumption as the starting point, and is committed to creating a new space for urban tourism with multiple scenarios and multi -faceted urban tourism. The tourism experience, focus on improving the popularity of the citizens.

It is understood that many business travel and cultural resources are gathered along the coast of the Suzhou River (Putuo section). The left bank "art parent -child experience area two key areas.

Changfeng Dayue City

"Each key area is rich in cultural tourism resources, and citizens can choose independently according to different ages and cultural needs." The District Cultural Tourism Bureau takes the "Su River left bank" art parent -child experience area as an example. Fully integrate space for parent -child leisure and entertainment in the city's children's library, Changfeng Ocean World, Suning Art Museum, and the home ESP E -sports Cultural Experience Center, and link star hotels such as Marriott and Hyatt, and strive to create a popular destination of family vacations.

At the same time, Putuo District also plans to launch a cultural tourism consumer coupon to provide mature tourist routes such as the "Suhe Times · National Industry Exploration Tour", "Parent -Child Moment · Give children a temperature travel" Consumer coupons such as Cultural Expo venues, cultural and creative parks, cultural and business travel complexes, etc. are used to purchase tickets and cultural and creative products, cultural leisure, catering and entertainment, and event experience.

According to the District Cultural Tourism Bureau, how to use the green space along the Suzhou River is one of the important tasks of the District Cultural Tourism Bureau. At present, the District Cultural and Tourism Bureau has planned activities such as the art gallery, creative market, and trend night markets, and strives to create a carrier of various types of comprehensive functions such as leisure shopping, interactive experience, and brand display along the coast of Suzhou River to create more cultural brigades. Consumption scenarios have continuously promoted the "Half Masu River" to become a popular gathering place for fashion culture. Focus on the key points, help the enterprise to relieve the rescue and accelerate the revitalization after the epidemic is accelerated

In recent years, Putuo District has developed rapidly in key areas such as gaming e -sports, film and television performing arts, online audiovisual, and digital advertising. The combination of "policy support+platform construction+project introduction" has been continuously released. Create a municipal digital advertising industrial park to promote the gathering of digital advertising industry; exert the driving effects of the leading cultural enterprises such as happy twist, Dragonfly FM, Lianrui Films and other industries, improve the music festival, stage drama, brand roadshow and other performing arts projects, as well as theme blocks , Shopping centers, restaurants, cafes, bars and other business travel and cultural integration projects, continuously enhance the spillover effect of the economic and social development of cultural tourism to enable regional economic and social development.

Zhonghai Theater Effect Map

In the normalization stage of the prevention and control of the epidemic, in order to help enterprises recover as soon as possible, the District Cultural Tourism Bureau will continue to play "publicity and promotion+ promotion+ promotion+ The combination boxing of fund support "focuses on focusing on helping the enterprise rescue, and accelerating the recovery and revitalization of corporate epidemic.

In terms of increasing publicity and promotion, the District Cultural Tourism Bureau plans to invite outstanding cultural and tourism enterprises to carry out online publicity activities, promote the fields and business content of the enterprise, or focus on the classic cases created in the past, provide experience methods and development ideas for other enterprises Essence In terms of funding support, we actively strive for special fund support such as the development of cultural and creative industries and tourism development of Shanghai. Through extensive publicity through the regional investment centers, cultural and creative parks (space), buildings, space, etc., encourage cultural and creative enterprises in the district to actively declare; through WeChat work groups, cultural travel Putuo and other carrier platforms, provide consulting services, declaration and counseling throughout the process And strengthen linkage with relevant municipal departments to track the progress of enterprise project operations, acceptance results, and subsequent development.

SMG Creative Video Base

The District Cultural Tourism Bureau stated that in the second half of the year, it will continue to promote the special funds of the cultural industry development in 2022 and the special funds for the development of cultural undertakings in Putuo District in 2022 to slow down the pressure of corporate funds and help the development of enterprises. At the same time, follow the "Fourteenth Five -Year Plan" development goal, accelerate the construction of key carriers such as SMG creative video bases, Zhonghai Theater, and Pok Art Center to create a higher level of cultural landmark cluster, higher popular cultural exchange stage, higher energy level, higher energy level The cultural trading platform has effectively enhanced regional cultural soft power.

Open diversified, do a series of boutique festivals exhibition events

For two and a half years in the epidemic, many festivals and performances have shifted from offline to online.

"Shanghai Textile Museum Fibrous Art Online Exhibition" "Seeing words like -face -Contemporary Art Invitation Exhibition Online Exhibition" "Different Song -20121 Shanghai Abstract Painting Association Art Exhibition Online Exhibition", District Cultural Tourism Bureau makes full use of online online The advantages of dissemination, the cultural resources of the integrated area, and through graphic descriptions, video performances and other methods, so that citizens can feel urban culture and experience artistic influence without going out.

A variety of online exhibitions

At the same time, the cultural brand activities of various streets and towns have gradually shifted to online, such as the Yichuan Opera Festival, the "Cao Yang Zhichun" Community Culture and Art Festival, the longevity white -collar cultural and art festival, the "charm Changfeng ecological home" Changfeng community Cultural Festival, the "Long March Cup" classic recitation contest, "Who is Dance Forest Master" Dance Competition, Ganquan Community Festival, "Rhyme Shiquan" Community Culture and Art Festival, "meaning of truth," community culture and art festival, Wanli original poetry contest, "Taopu Pupu The "Light of" Community Culture and Art Festival, including 15 street -level cultural brands, are exploring new types of communication and continuing to bring joy to the masses.

This year, Putuo District will continue to host major activities such as the "Su River Waterfront" Cultural Tourism Festival, the Chinese Sound Conference, and the Shanghai National Championship of the Shanghai National Championship. It will also cooperate with the Municipal Trade Association and the Municipal Internet Audiovisual Association for the first time to explore the holding of the first Shanghai International MCN Conference, and strive to strengthen the planning and integrated resource integration. It has innovated in the form of forms every year. (Reporter Huang Rong)

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