"The Internet Eyes See Zhenjiang's Full Eyes" Baiwang Focus on Zhenjiang Tourism Series Activities successfully launched

Gather the majesty of the Internet and tell the story of Zhenjiang tourism. In order to give full play to the advantages of Internet communication, the pair of "wisdom eyes" of "net eyes" is used to show the "unique scenery" of Zhenjiang tourism in all -round and three -dimensional display. The "Internet Eye Seeing Zhenjiang Full Eyes" Baiwang Focusing on Zhenjiang Tourism Series activities jointly launched by the Municipal Party Committee Network Information Office, Municipal Culture and Guang Travel Bureau, Municipal Tourism Association, and People's Daily "The Livelihood Weekly" new media department officially launched. Zhang Weiguo, president of the Jiangsu Tourism Association, Qin Jingan, executive vice president of the Provincial Tourism Association, Wang Hongzhou, a second -level inspector of the Provincial Department of Culture and Tourism, Chen Keke, member of the Standing Committee of the Zhenjiang Municipal Committee, Minister of Propaganda Department of the Municipal Party Committee, and Secretary -General of the Municipal Party Committee, and Zhang Qingsheng, President of the Municipal Tourism Association Attending the launching ceremony. Chen Wenbo, executive deputy editor -in -chief of the People's Daily "Minsheng Weekly" and the editor -in -chief of Minsheng.com, delivered a speech. Deputy Mayor Wu Ming presided over the launching ceremony.

Zhang Weiguo, president of Jiangsu Tourism Association, delivered a speech

In his speech, Zhang Weiguo said that the natural endowments of the mountains and rivers and forestry, the traffic location of the water and land, the proud urban temperament, and the spiritual style of goodness are very prominent. city ​​of. Baiwang focuses on Zhenjiang Tourism Series activities, and uses digitalization to promote town Jiangwen Travel products. It initiates popular topics through its own network platforms and online large V. The transformation of "planting grass" to offline "grass" has created a new era of digital tourism in the province. The event covers full coverage, three -dimensional three -dimensional promotional lineup, including "Internet media, Internet celebrities, Internet big V, tourism online enterprises, head network platforms", and will set off a wave of worship belonging to Zhenjiang tourism on the Internet. The new channel for tourism revitalization has been expanded. Creatively implement the spirit of the "Opinions on Deepening the" Internet+Tourism "to promote the high -quality development of tourism in the tourism industry" and other ten departments such as the Ministry of Culture and Tourism. Zhenjiang Cultural Tourism has cultivated the core competitiveness that meets the new needs and new characteristics of mass consumption, and has made a new exploration for our province to promote the "Internet+Tourism".

Chen Keke, Minister of Propaganda Department of the Zhenjiang Municipal Party Committee, Minister of Propaganda Department of the Municipal Party Committee, Secretary -General of the Municipal Party Committee

Chen Keke said in a welcome word that Zhenjiang's urban characteristics are very distinctive, the Yangtze River canal meets, and Wu Chu culture is blended. "Liu Bei recruited relatives" and other good stories, there are good flavors of pots, meat and vinegar, and vinegar. The Zhenjiang Municipal Party Committee and Municipal Government will focus on the opportunity of Zhenjiang Tourism series of activities this time, adhere to the characteristics of cultural plastic travel, traveling with travel, and focusing on Jianghe culture. Remote appeal and influential leisure tourism destination city ". In the end, he sincerely hoped that all the media friends would continue to use the "Zhenjiang Story" and singing "Zhenjiang Voice" with a beautiful pen and unique perspective, and put forward more valuable suggestions for Zhenjiang's high -quality development.

Chen Wenbo, executive deputy editor -in -chief of the People's Daily "Minsheng Weekly" and editor -in -chief of Minsheng.com

Chen Wenbo pointed out in the video speech that Zhenjiang is a famous city of landscape garden, innovating and entrepreneurship. Baiwang focuses on Zhenjiang Tourism Series activities to promote and display Zhenjiang Tourism through various methods such as short video, large V punch cards, grass planting, etc., which will make Zhenjiang's cultural tourism closely grasp the "eyeball" of netizens. He emphasized that the People's Daily "Minsheng Weekly" and Minsheng.com will continue to play their own advantages as always, carefully select topics and make good hands to create a group of Zhenjiang tourism products with thickness, temperature, characteristic, and creative. Zhenjiang "applauded" for Zhenjiang "beauty".

Zhai Shengyong, director of the Internet Information Office of the Zhenjiang Municipal Party Committee and Deputy Minister of the Propaganda Department of the Municipal Party Committee, released the "Internet Eye See Zhenjiang Full Eyes"

The content of the series of activities mainly includes: first, "The Internet is looking at Zhenjiang's full eyes and a good scenery" -The launching ceremony and online media network red cultural tourism collection activities. The national and provincial online media, online platforms and local new media, and self -media have entered the offline collection of Zhenjiang characteristic cultural tourism projects to form a promotional momentum on the entire network. Second, "The Internet Eyes See Zhenjiang Full Eyes"-"Scenery 'Town' Good" short video challenge. Invitation invitations to netizens across the country, shooting short videos related to Zhenjiang Tourism Pickings to participate in the competition, using WeChat circle of friends, Tencent News, Tencent Video and other 15 Tencent APPs to jointly promote, let netizens fall in love with Zhenjiang and spread Zhenjiang in the process of participating in the event. Essence Third, "The Internet Eyes See Zhenjiang's eyes with good scenery"-"Zhenjiang in my eyes" Douyin series short video creation plan. Using the influence of Douyin short video and Douyin net red blogger, invite various types of online celebrity experts to create a series of short videos of "Zhenjiang in my eyes", attracting the entire network to play Zhenjiang and shake wonderful, show the charm of Zhenjiang , Transfer urban value. Fourth, "The Internet Eye is full of good scenery in Zhenjiang"-#Zhenjiang without filter is very beautiful#Weibo Da v pdge in Zhenjiang event. Sina Weibo initiated a topic#Zhenjiang without filter is very beautiful. It is found that Zhenjiang "Zhenshan and Real Water", creating a "visual blockbuster" belonging to Zhenjiang. At the same time, through topic discussions and field visits, the topic popularity has been continued to enhance the core competitiveness and cultural soft power of the Zhenjiang Cultural Tourism Industry.

During the release of the project, Zhai Shengyong said that today we are here to "grow grass" in the entire network, let Zhenjiang's tourism economy from "running" to "fighting" to "strong". "Out of the Xintiandi and New Realms," fighting "new style, new glory," strong "new hope and new image! Lu Yanhua, director of Zhenjiang Cultural and Broadcasting Travel Bureau, promoted tourism resources in Zhenjiang

Lu Yanhua introduced Zhenjiang through the "five one": a coordinate, that is, the interchange of the rivers; a inscription, that is, the inscription of the "Yi Hou Hou" unearthed from the Western Zhou Dynasty bronze ware, which determined the history of the text records in Zhenjiang for more than 3,000 years; That is, the resources of Zhenjiang Zhenshan Zhenshui; a large brand, that is, the title of "Chinese vinegar"; a group of punching areas, namely natural scenery, parent -child amusement, self -driving open camps, and rural leisure.

In addition, Zhang Yifan, the director of government affairs of Tencent AMS East China, delivered a speech through online videos.

Qin Jingan, Wang Hongzhou, and Zhang Qingsheng awarded the flag of "Baiwang Focus on Zhenjiang Tourism" online media collection activities.

Zhang Weiguo, Qin Jingan, Wang Hongzhou, Chen Keke, Wu Ming, and Zhang Qingsheng jointly launched the event.

Members of the Zhenjiang Tourism Development Leading Group, the relevant person in charge of the Zhenjiang Tourism Association, as well as various news websites, clients, county -level financial media centers, Zhenjiang key government affairs new media accounts, self -media account heads, online celebrity coffee, big coffee, big coffee, big coffee, More than 200 netizens participated in the launching ceremony.

中国日报网、中新社、中央人民广播总台--趣旅行、新华网、光明网、文旅中国、中国科技网、中国商务新闻网、中国商报、中国首都网、中国经济时报、中国Representatives of online media such as economic and economic shows, representatives of Internet platforms such as Douyin Group and Sina Company, and tourism platform representatives such as Qunar.com and Meituan.com attended the event online.

Editor in charge: Zhang Pengyun

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