Walking in front of the new bureau 丨 Weifang: consumption "new elements" surge kite

Author:Qingzhou Rong Media Time:2022.07.16

"The parking space is not large, but it has been in the hearts of the people." Last year, Weifang City issued a free parking policy all over the country, and netizens praised them. Pay attention to the warmth of people's livelihood, so that people will no longer worry about parking problems when traveling and shopping, and creating a better life and economic development are organically connected.

At present, Weifang is striding towards the "trillion city". At a new starting point, how to make this carriage run faster? This year, the Weifang Party Congress report proposed that it will not only meet the people's needs for a better life, but also continue to stimulate market vitality and accumulate new momentum of market vitality.

On May 19, Weifang held a consumer work meeting and established a 2022 -year -old consumer leadership group to comprehensively coordinate the promotion of consumption work. At present, "new elements" such as live e -commerce, prefabricated food and food festivals, cultural tourism, "lighting up the night economy, and enhanced fireworks" are constantly emerging, "pulling" citizens from home. By implementing a series of free parking policies, people's livelihood improvement and economic development have achieved the same frequency resonance, enhance consumer experience, and better drive urban economic growth.

Weifang Hand -made Museum

Behind 520,000 free parking spaces

On the morning of June 29, driving on the road of Weifang City, a reporter from Xinhuanghe saw a large number of parking spaces on both sides of the road, and the prompt "Free Parking Poetry Plasma Blaza" was erected next to it. Most of the parking spaces are parked. In areas with narrow roads and large traffic flows, the "free parking" brand is erected next to the parking space.

"This measure is very humane. It not only solves the parking problem for the citizens who are in a hurry, but also reduces the phenomenon of stopping stopping." On the same day, Mr. Wang, a citizen of a citizen parking near the Weifang Shizhen Garden Museum, told Xinhuanghe reporter that Since last year, free parking for governments at all levels, enterprises and institutions, and main roads in Weifang have begun to park free, providing great convenience for citizens and tourists to park.

Free parking space on the roadside of Weifang City

On July 1, at the publication conference of the ten practical promotion of the rule of law in Shandong Province in 2021, the Weifang Municipal Party Committee members of the Municipal Office of the Weifang Municipal Bureau of Justice, Yuan Gang, member of the Party Committee and Deputy Director of the Weifang Municipal Judicial Bureau introduced "Weifang City Promote free parking in public places in accordance with the law "". He introduced that after the Standing Committee of the Weifang Municipal People's Congress made the first free time for public parking for public parking for public parking, the state agencies and institutions in the entire urban administrative region implemented a limited time for parking lots. Until the later period, more and more enterprises and institutions, supermarkets, and streets that meet the parking requirements were planned for free parking spaces. As of the end of last year, the city has opened more than 520,000 free parking spaces.

Looking at the demands of people's livelihood, Weifang started with the hardest "small bone" and took the lead in breaking the topic from the "difficult parking". It opened a new bureau of urban governance and caused widespread praise. Promote smart and green urbanization, improve urban governance capabilities, and build ecological livable cities, and is included in the "Top Ten Demand Demand" action plans.

Big data shows that Weifang City has become a pilot of a new provincial -level smart city, and 27 communities have become provincial smart communities pilots. The city's 108 new -type smart cities characteristic cases were selected as typical cases in the province, ranking first in the province. In addition, through the implementation of "data empowerment", we strengthen data support and promote the continuous deepening of digital benefits. "Limited time free parking" can achieve convenient query and navigate to more than 400,000 parking spaces in more than 4,400 parking lots in the city.

"Weifang Brand" under emerging consumption

The new format's efforts and new consumption upgrades have become the "new trump card" for Weifang to drive economic growth. In 2021, the total retail sales of consumer goods in the city achieved 278.15 billion yuan, an increase of 16.4%year -on -year. The role of consumption on economic growth was further consolidated. This year, the Weifang Party Congress report will excavate the potential of consumption and the expansion of consumption as one of the focus.

On June 28, when I walked into the Qingzhou Flower Live E -commerce Industrial Park, the reporter of the new Yellow River was in the sea of ​​flowers. Various flowers at home and abroad are full of wood, and the fragrance is overflowing. "Let's take a look at this variety. The flowering period is long and it is better to raise. Do n’t miss it if you like it." You can see the live room of "one person, one mobile phone" everywhere in the flower live broadcast industrial park.

Qingzhou Flower Live Industrial Park

Zheng Dongpeng, deputy secretary of the party group of Qingzhou Flower Service Center, introduced that Qingzhou is the hometown of Chinese flower and wood and the largest flower production and sales distribution center in Jiangbei. "Under the situation of big data and live broadcast e -commerce, we have adjusted the industrial structure and cultivated new varieties that are convenient for transportation. At present, there are 20 open live broadcast rooms and 15 closed live broadcast rooms. There are 100 apartment live broadcast rooms, and all live broadcast rooms in the park will open to the flower live e -commerce practitioners for free. "In addition, there are 3 flowers cloud warehouses in the park, which are engaged in packaging, express delivery and other services for the park's flower live broadcast business households. At present, the city's flower e -commerce has grown to nearly 550. As of the end of April, the city's flower e -commerce transaction volume achieved 1.36 billion yuan, which stabilized the popularity and influence of the "Qingzhou Flower" brand in the country.

Prefabricated dishes have also become an indispensable force that drives new local consumer elements and launches the "Weifang brand". According to the public information of the Weifang Municipal Bureau of Commerce, expand sales channels on -site through online celebrity live broadcast, platform docking, selection negotiation, etc., create offline exchange and online sales platforms for prefabricated vegetable companies, promote the new concept of prefabricated vegetable consumption, expand the prefabricated vegetable network network Sales scale, further promote consumption and drive economic growth. In addition, the Weifang Commerce Bureau organized 56 prefabricated vegetable companies to make full use of modern media means to promote the influence of Weifang's prefabricated cities and enterprises through the "Douyin Exploring the Famous Enterprise" short video matrix. , Promote the integrated development of the company's online and offline. New city business card boosts cultural tourism market vitality

From the perspective of local people, there are four districts, eight counties (cities) under the jurisdiction of Weifang, and each district and counties have brands that can "bark". For example, the ancient cities and flowers of Qingzhou, the vegetables of Shouguang and the sea salt, and the city have the world's largest dinosaur fossil group ... Weifang cultural tourism resources are rich, the marine advantages are obvious, and they have convenient traffic conditions. Tourism development pattern.

Weifang Hand -made Museum

In August 2021, Weifang stood out from many cities in the "East Asian Cultural Capital" and was successfully selected as a candidate city in the 2023 "East Asian Capital". It is also the only city in Shandong Province, which means that Weifang towards this international city business card A step closer. For the appraisal cities, the most direct manifestation is significant in improving the quality of urban culture, driving the prosperity of urban culture, and promoting the development of the city. At the same time, it has a huge role in promoting the construction of urban culture, stimulating the vitality of the city, and expanding the international popularity of the city.

Weifang has a long history and deep cultural heritage. Gao Zengguang, director of the Weifang Qilu Cultural Ecological Reserve Service Center, introduced that 17 hand -made projects such as kite, New Year's painting, noodle plastic, and gourd pyrograph have been set up to conduct on -site production, display, performance and sales. "Some exhibition areas also create a brief history, special exhibition hall, research space, and hand -created cultural and creative stores to the outside world through Weifang's hand -made origin, hand -created influence, and the form of hand -made products. Let the audience bring the museum home. "At present, many local citizens have attracted many local citizens to learn non -remains.

Based on market demand and its own advantages, through key projects, Weifang developed the development of tourism, cultural and creative industries, leisure agriculture, sports tourism, and expanding cultural tourism consumption, accelerated industrial transformation and upgrading, and launched a number of new cultural tourism integration products.

In 2021, Weifang received a total of 64.555 million tourists and achieved total tourism revenue of 71.61 billion yuan, an increase of 27.3%and 40.7%year -on -year; the value -added value of the cultural industry was 26.16 billion yuan, the tourism industry added value was 33.06 billion yuan, and the international rating was successfully rated internationally. The capital of peace cities, world handicrafts and folk art. In the future, driven by the "city business card", Kite's Weifang is expected to fly higher.

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