How can the "cold resources" distribute the "thermal effect"?People insiders in Longjiang Tourism have something to say

On July 15th, the Heilongjiang Ice and Snow Tourism Alliance was held in Harbin.

The theme of the symposium is "Continuing the New Power of New Power", which is organized by Harbin Ice and Snow World Co., Ltd., which aims to form an alliance joint force to jointly get out of the haze of the influence of the epidemic on ice and snow tourism. Create Longjiang ice and snow tourism boutique lines, and contribute to the development of the Longjiang ice and snow industry as a whole.

Symposium site

Harbin Ice and Snow World, Sun Island Scenic Area, Yabuli Ski Tourist Resort, Snow Village National Forest Park, Harbin Rongchuang Park, Harbin Polar Park, Harbin Wolga Manor, Harbin Riverside International Travel Service, and Harbin Cultural Tourism Group , Mudanjiang Jingbo Lake Tourism Group, Mohe Municipal People's Government, Northeast Tigerlin Garden, Zhalong Nature Reserve, five special guest units gathered together to gather in the operation of 2022 and the fusion of the ice and snow season industry in 2023 and the fusion of the alliance Thoughts, promotion and cooperation plans in the second half of the year, and future development suggestions to discuss and make the theme.

Participating representatives said that more scenic spots, scenic spots and travel agencies should be united, and the crown tourism alliances of ice and snow are constantly bigger and stronger, and a comprehensive, wide field, and multi -level cooperation pattern will be formed to jointly create more tourism boutique lines; Strong publicity and promotion, focusing on the unique regional advantages of Heilongjiang, climatic conditions and humanistic style, so that tourists can fully appreciate the "good scenery in the North country, in Heilongjiang", and to "the coldest and coldest and most ice -snow"; The development opportunities of the Olympic era, adhere to the Longjiang, serve the whole country, are facing the world, integrate ice and snow resources, lay out the ice and snow industry, strengthen the ice and snow economy, expand the transformation path of "ice and snow" to "Jinshan Yinshan", and continue to inject new in injection of the revitalization and development of Longjiang kinetic energy.

It is understood that the Heilongjiang Ice and Snow Tourism Alliance was led by the Harbin Ice and Snow World and was established in 2017. The aim of integrating the advantages and brands of Heilongjiang through the cooperation of scenic spots, release the effect of Longjiang ice and snow cultural tourism cluster, and create a boutique line for "ice and snow crown Heilongjiang". After the establishment of the alliance, before the Blacklongjiang Ice and Snow Season starts in September and October, it will organize a group out of Heilongjiang for tourism promotion. Through proactive cooperation and multi -angle publicity, it will conduct all -round marketing in Heilongjiang winter ice and snow tourism. In the five years since the establishment of the Alliance, it has been promoted in 38 cities, allowing Heilongjiang's ice and snow to "cold resources".

Source: Lottery News

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