Toast "Big Power" tastes "Hemei Five Grain" and "Chinese Wine King" at the 17th China International Wine Industry Expo

On July 15, the 17th China International Wine Industry Expo (hereinafter referred to as the "Wine Expo") opened.

The theme of this Wine Expo is "Toast China · Taste the World". Political and business representatives in more than 40 countries and regions, and more than 1,000 outstanding wine companies participated in the conference. As a leading enterprise in the industry and the leader of Sichuan wine, the development of the Wuliangye station industry and the revitalization of the Sichuan wine industry, high -standard and high standards to participate in the conference, which are affirmed by leaders at all levels and the popular sought after by the majority of merchants.

Occupy the "C position" of the exhibition hall

The charm of "big country and the five grains" is prominent

The Luzhou International Convention and Exhibition Center located in Huangzhang is the main venue of this wine expo. There are a total of international boutique museums, Chinese liquor boutique museums, domestic comprehensive museums, international comprehensive museums and "Belt and Road" national halls, wine technology Five professional exhibition halls including equipment halls.

At 9 o'clock in the morning, after the opening of the wine expo, as one of the most watched professional exhibition halls and exhibitors, the people in the Wuliangye exhibition area of ​​the first position of the main entrance of the Chinese Baijiu Boutique Museum endlessly. The chairman Zeng Congqin, Zhang Yu, deputy chairman of Wuliangye Co., Ltd., and other leaders at all levels who came forward in the exhibition area and the majority of merchants to introduce Wuliangye products and exhibitors in detail.

In the Wuliangye Exhibition Hall, the intergeneration series products represented by the eighth -generation Wuliangye, the ancient cellar series products represented by 501 Wuliangye, the year series products represented by classic Wuliangye, and Wuliangye Jiulong Tan, Wuliangye Fengtan, Wuliangye · Fengfeng Cultural customized products such as altar wine, Wuliangye · Baba Lai and other core products, 1618 Wuliangye and other core Wuliangye products, low -degree Wuliangye, international fashion · Wuliangye and other low -degree and international products, which fully presents the rich "1+3" system of Wuliangye Product sequence; Wuliangye · 2020 Dubai World Pavilion China Pavilion officially designated wine, "China plus APEC 30th Anniversary" industrial and commercial theme activity custom wine, Wuliangye · Boao Boao Asia Forum 2021 will designate wine and other products, which shows that Wuliangye active is active Incorporate the historical opportunities of the “Belt and Road”, continue to join hands with international platforms, and lead the practice of Chinese liquor to go out. Temperament expresses a good wish for consumers. The second -generation Wuliangchun, Wuliangchun · Mingmen, Wuliang Alcohol · Alcoholic Series, Wuliang Special Qu · Crown Edition, Shengzhuang · 1911 and other iterative upgraded Wuliang Rongxiang wine products also tells "4+4 "The layout of the series of wine product system reflects the unremitting pursuit of Wuliangye's dedication to fully meet the diverse and beautiful life needs of consumers in the new era. While showing the harmonious taste and extreme quality of Wuliang wine to the participating guests The brand connotation of Xianghe Wumei Chinese Wine King ".

"We are very optimistic about the layout and development of Wuliangye's product layout and development. Whether it is product quality, design packaging or brand positioning and dissemination, it is enough to see the superb brewing skills and huge market value of these products, carrying the top level of Chinese liquor." Many guests at the scene expressed in an interview that they hoped to seize opportunities to strengthen their cooperation with Wuliangye to share the "dividends" in the development of the times.

Taking wine as the media, Wuliangye continues to practice the "harmony" cultural concept, continuously expands international vision, continues to strengthen international cooperation, stands for international high -end economic and cultural exchange platforms, and continuously strengthens the important importance to the Boao Asia Forum, the World Expo, APEC, Expo and so on. International platforms and exhibition cooperation and launch related theme cultural products, profoundly promote the concept of "harmony, beauty and the United States and the United States", and jointly create a beautiful future with unlimited potential and broad prospects. Talking about the stories of Chinese liquor with a strong fragrance, and continuously enhance the popularity, reputation and influence of the Wuliangye brand. In the top 500 global brand value released by mainstream brand value rating agencies at home and abroad this year, among Fortune 500 in Asian brands, Wuliangye ranking growth rate and value growth are ranked first.

Won the first prize of science and technology dual materials

Innovate a new round of high -quality development in an innovation leading enterprise

On July 14, the fourth (enlarged) meeting of the Sixth Council of the China Wine Industry Association was held in Luzhou. The meeting performed on the adjustment of the 6th Council of the China Wine Industry Association and commended the winners and individuals and individuals won the 2021 "China Wine Industry Association Science and Technology Award" and "National Technical Expert".

After reviewing and voting by the meeting, Wuliangye Co., Ltd. was appointed as the Rotating Chairman Unit of the Baijiu Culture International Promotion Committee of the China Wine Industry Association in 2022-2023. The project of the key microorganisms and flavor components of liquor "project won the first prize of the 2021" China Wine Industry Association Science and Technology Progress Award ", and the thesis of the" Brand of Stable Carbon Portal Better Trusting the Fragrant White Wine "was awarded the 2021" China Wine Industry Association The first prize of the Excellent Paper Award of Science and Technology Progress.

In addition, at the Expo Awards Ceremony held on July 15th, the 2021 "Youth Award" and other awards were released. Wuliangfang, Qingyun, and Wuliangye Ecological Brewing Company produced by Wuliangye Co., Ltd. Won the "Youth Award" liquor and dew for 2021; "Classic Wuliangye Wine Bottle" and "3D platinum crystal art bottle" designed by Global Gelas Glass Manufacturing Co., Ltd., a subsidiary of Wuliangye Co., Ltd. Wine bottle design gold awards and silver awards. Technological innovation is an inexhaustible motivation for enterprise development. Based on the new stage of development, Wuliangye is committed to meeting the new demand for consumption to promote upgrading as the fundamental goal, with the theme of promoting high -quality development, deepening the supply -side structural reform as the main line, with reform and innovation as the fundamental driving force, seizing new development opportunities , Continuously lead the industry's technological progress, breakthroughs and high -quality development, and innovate the "momentum" to enhance development "potential energy", leading the creation of the world's high -quality liquor industry cluster.

This year is a key year for the "Fourteenth Five -Year Plan" liquor industry to climb and break the wall. He has proposed from Qin that in the face of changing new situations, new challenges, and new issues, Wuliangye Based on the forward -looking thinking and strategic judgment of the current high -quality development of the liquor industry. Scientific adaptation, to take the initiative, take the initiative to change, further promote the supply -side structural reform with the core of wine body innovation and process innovation, and build a new ecosystem of products, production areas and industries.

"We will focus on meeting the new needs of consumption to promote upgrading, to promote sustainable stable and high -quality development as the theme, with the fundamental motivation of reform and innovation, and seize the opportunity of new development. Wuliangye will make every effort to build a modern enterprise that continues to be stable and high -quality development, "ecology, quality, culture, numbers, and sunlight", and accelerate the construction of world -class wine companies with excellent products, brand excellence, innovation, and modernity.

(Text/Zhou Wei pictures are provided by Wuliangye)

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