Build a new scene of cultural tourism consumption and bring "Shuiyun Jiangsu" home.

On June 14, the second Jiangsu Tourism Cultural and Creative Commodity Competition, hosted by the Provincial Department of Culture and Tourism, was held in Nanjing Museum of Modern Architecture, D9 District, 1912, Xuanwu District, Nanjing. On the morning of the 14th, Shao Xuewen, a second -level inspector of the Provincial Department of Culture and Tourism, Ma Qianshan, member of the Standing Committee of Xuanwu District Party Committee and a member of the district government party group, and the party secretary of the Xuanwu District Cultural Tourism Bureau, and Ye Dongmei, the director, came to the exhibition hall to visit.

The theme of "Shuiyun Jiangsu · Healthy Life" was officially launched in April this year. The province's 13 districts and cities and departments directly reported to 295 (sets) entries. The Provincial Department of Culture and Tourism organizes the evaluation expert group. After preliminary evaluation and re -evaluation, 82 are selected from 7 aspects including brand, regional, innovative, marketability, processability, practicality and demonstration. The works are divided into gold, silver, and bronze awards, including 2 gold awards, 10 silver awards, and 20 bronze awards.

The "Shuiyun Jiangsu" intelligent vacuum preservation tank selected by Jiangsu Cultural Investment Management Group and two gold awards works by Huaxiu Pot Langling Box in Zhenjiang City were highly praised by expert judges. The former adopted AI intelligent technology to keep the ingredients more fresh, and showed the "Water Yun Jiangsu" logo every time the smart display was turned on, which reflected the design idea of ​​the "preservation" function by "rivers and lakes and lakes". By organically integrating science and technology, practical and innovation, improve the spread of cultural tourism brands. The latter combines the local representative of Zhenjiang and the urban cultural symbol. The gift box's outer packaging hand draws the "rivers and mountains" of Zhenjiang. The eight -flavored 8 small boxes also painted the famous attractions of Zhenjiang, and are matched with the explanation of graphic and text. On the basis of healthy and delicious storage, create a bowl of pan -lid with a bowl of face, rich connotation, and "going out".

Yangzhou's empty drums, Daming Shoufu tenon in Suzhou, DIY set, Nanjing's Fenglaiyi Environmental Protection Package, the "Westward Journey Tour" bamboo -plastic children's tableware of the Provincial Tourism Association Commodity Branch, Yancheng "Yancheng Salt" series, Yancheng 10 sets of works such as the blue and white series of Nanjing Museum won the silver award. Among them, Daming's first auxiliary tenon dioed DIY set was inspired by the cultural relics of the Suzhou Museum in the "National Treasure" as inspiration, and designed a set of DIY components of the ABS material tenon -and -mortise structure small chair. There are Fenglai Royal Environmental Protection Bases based on the Nanjing Museum General Pavilion. The co -branded series of "Yancheng Salt" Cities Swing Museum created a variety of salt products such as "lotus salt" and "ladylike", and spread the image of the city in an all -round way. Nanjing Museum's blue and white tangled cultural and creative series of green and creative series of the courts of Tibetan and Qing dynasties of the court of the Ming and Qing dynasties, the tangled lotus pattern elements on the courts of blue and white porcelain, giving it a lingering and euphemistic form to the design of practical product design, so that the beauty of Jiangnan Beauty accompanied him around him Essence

According to the relevant person in charge of the Resources Development Department of the Provincial Culture and Tourism Department, early this year, the Provincial Department of Culture and Tourism issued a "16 Articles of Jiangsu Cultural Tourism" to help enterprises relying on the "Jiangsu Cultural Tourism", which aims to promote the quality and expansion of the cultural tourism consumption and promote the acceleration of the cultural tourism market. Completely recover. Through the holding of this competition, on the one hand, it is promoted by cultural promotion and creation, supervising and guiding the province's cultural tourist venues to dig deep into cultural connotation, differentiated planning and cultivation, and creating independent cultural and creative brands. On the other hand, on this basis, the emotional stickiness of tourists is increased through cultural and creative products, becoming a supplement and extension of the world tourist destination experience. Starting with cultural and creative as the center, build a three -dimensional online and offline sales channels, create new and diversified consumption scenes, maximize the value of cultural and creative consumption into tourism services, and provide tourists with more useful, interesting and culturally culturally culturally culturally culturally culturally culturally culturally culturally culturally cultural. Consumption experience to promote the recovery of the cultural tourism market.

The on -site display will last until June 19th, and interested tourists will come to watch on the spot.

Yangtze Evening News/Zi Niu Journalist Ji Haifeng

Edit: Qin Xiaoyi

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