Li Guotan | Lightly marked the price, so that the routine of the "price assassin" has nowhere to hide

Look at the mountain side to become a peak. Under the change of a hundred years, there are many things around us happening every day, what kind of distinguished space is behind it? There may be straight and wrong there; there may be a temperature difference there, but it may not be distinguished by the cold and heat; There may be footsteps there, but it may not be known. The phenomenon of phenomenon that we can see and finds the progress of the progress of the country and the people. Welcome to pay attention to the creation of the "Li Guo Tan" group of Ai Jinan.

Every summer, rushing into the roadside supermarket to open the freezer to solve the heat of the ice cream, it should be the most routine operation of everyone. This summer, in addition to avoiding high temperatures outdoors, more people are guarding the "sneak attack" of "ice cream assassins".

The high -priced ice cream represented by the Internet celebrity brand Zhong Xuegao, because of the price of more than ten yuan or even tens of yuan, frequently rushed to the hot search, so that consumers had no time to enter the entrance, it was already "cool". Soon, netizens quickly dug a lot of "fruit assassins", "fragrant pot assassins", "hairdressing assassin" hidden in daily consumption ... make people say that this is a merchant, which is clearly the "Assassin Alliance" Intersection

Not only that, there are "assassins" in the ticket! Some netizens found that the air ticket price was 237 yuan from a flight from Zhengzhou to Lanzhou in July, but the fuel cost of machinery construction had risen to 250 yuan, and the price "inverted" phenomenon appeared. It is understood that in the past two years, all domestic routes have been exempted from fuel surcharges. From February this year, the fuel surcharge fee has been recovered at the same time as after 5 months, and the price has increased by 10 times.

At the same time, there was also a view of "clear price marking, willing to hook", "raw material rises, there is no way", and so on. In fact, "stabbing" consumers are not prices, but do not obtain a consumer experience that matches high prices and those businesses that make people feel later.

For example, most of these consumer "assassins" are placed with ordinary cheap products, causing consumers to misjudge their prices. When they go to the cashier, they are told to be a real high price, and they are embarrassed to return. Tucao to show dissatisfaction. In addition, many "assassins" consumer products seem to be marked yarded, but they are "unclear." For example, when buying a ticket, the price displayed on the initial page does not include machine construction fuel surcharges. When the order is finally generated, it is found that it will pay more than 200 yuan. Therefore, it did not bring a better experience to consumers, but "sneak attack" the consumer's wallet, which is the fundamental reason they are called "assassins".

From July 1st, the "Optical Signing Price and Price Fraud" issued by the General Administration of Market Supervision was officially implemented. In the "Regulations", not only the definition of price marks and price fraud is clearer, but it also proposes seven price fraud behaviors that operators such as cheating consumers and weakening labels. Immediately, the National Market Supervision Bureau, including Jinan City, carried out special actions to take the "ice cream assassin" as the starting point and gradually extended to the entire sales market, focusing on rectifying such illegal acts.

In the future, when we consume "price assassins" again, we must not only dare to refuse, but also complain to the market regulatory authorities as soon as possible. Of course, mind does not need to serve consumers, but always thinking that companies that "sneak attacks" consumers with routines will eventually be abandoned by this era. (Li Guo Tan)

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