France: The topic of ice cream is one after another in China

French International Radio website July 14th article, original title: Ice cream allows Chinese social networks to boil egg roll ice cream, cup ice cream, or popsicles. In Chinese cities, all kinds of ice cream were snapped up. According to the media, China has nearly 45,000 ice cream manufacturers, with sales of more than 160 billion yuan last year. "This is a growing market, and it still has great potential." Saifeng Kuron, a marketing director of a Shanghai investment company, said that each Chinese consumes 3.5 liters of ice cream each year, while Western countries are 6 to 8 liters per year per person per year Essence

If traditional brands such as Yili and Mengniu have long launched ice cream with a price of less than 1 euro, emerging companies have begun competing with high -end foreign brands. They are eager to attract trendy young consumers at a high price of nearly 10 euros. Some companies that have nothing to do with the industry are also entering the market. The most famous example is Guizhou Maotai. In May, Guizhou Moutai and Mengniu cooperated to launch a low alcohol content ice cream. "Although the price of 5 to 9 euros is high, they sell thousands of copies within a few hours, so that they can contact young people who are not familiar with liquor." In addition, some cultural institutions, such as some cultural institutions, such as The Summer Palace has also begun to provide tourists with homemade cultural and creative ice cream.

On July 12, Shenzhen, Guangdong, Moutai Ice Cream flagship store attracted many people to line up. Picture source IC Photo

In addition to considering the health needs of low -fat and low sugar, manufacturers must continue to innovate in shape, taste, and formula to meet customers. As long as the results meet the above requirements, all tastes are allowed. "People spend a lot of ice cream in the heat waves. For example, the temperature in Shanghai has exceeded 40 degrees Celsius these days. Now eating a ice cream can quench thirst, I can tell you, it feels good!" Sophie said.

However, many people say that there are fewer and fewer cheap ice cream today. Because there is no clear price price, consumers find that they are "murdered" wallet by high -priced ice cream at the checkout. Dissatisfied netizens call it "ice cream assassin". In this regard, the Chinese market regulatory agencies implemented new regulations earlier this month, requiring operators to mark the price and ingredients of ice cream in obvious ways. However, Zhu Danpeng, an expert in the food industry, said that if some ice cream is very expensive, "that is because they have social attributes that increase value." (Author Stephena Lagard, translated by Zhao Fengying)

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