Rural Revitalization ｜ Liu Yang: Returning to start a business "New Farmers" e -commerce live broadcast "New Net Red"

Henan Daily client reporter Wang Na

Entering the 10,000 meat sheep fattening bases of Yiyang Animal Husbandry Breeding Co., Ltd. in Xiangfu District, Kaifeng City, a raising greenhouse in New Zealand has been raised. The high -end quality sheep, such as Meru, Safeck, and Wumuqin from Hulunbuir Grassland, are delicate and dexterous. They are chasing Sahuan, and Liu Yang is mixed and fed them for them.

Two years ago, wearing a straight suit and bright leather shoes, led a million annual salary of foreign countries and lived a leisurely and comfortable urban life. ... Returnees and post -80s, these popular labels can be pasted on Liu Yang's body.

Liu Yang stayed in the ocean, served as a soldier, joined the party, and created his karma.

While Liu Yang was studying in New Zealand, he began to pay attention to the most developed country in this world. From then on, he had a dream: returning to the countryside to create an ecological farm in the countryside, so that his hometown people would eat green green Ecological traceable lamb. In May 2020, under the call of the Xiangfu District Party Committee, the District Government and the township party committee, Liu Yang returned to his hometown to create Kaifeng Yiyang Animal Husbandry Co., Ltd. Tourism, circular agriculture.

During the breeding process, Liu Yang explored a set of scientific ingredients breeding methods in combination with New Zealand breeding model. All fattening sheep were changed to natural feeds that did not contain additives and fertilizers with peanuts, straw, bean cakes, corn, etc. Long, but the meat is excellent and nutritious. The lamb produced is low -fat and lean, fresh meat, light flavor, and low cholesterol content. It is favored by consumers.

In order to increase the product experience, he built the "characteristic farmhouse" experience restaurant at a breeding base. It mainly promoted the main food of roasted whole lamb, grilled lamb chops, lamb skewers, ice -boiled mutton, etc., attracting a large number of merchants and diners to taste it. It became a gourmet card of Banpo Store.

"I have heard that sheep in Banpo Township Township Yiyang Earnia Paima is healthy and delicious. Today, I tasted it really delicious. It is more fragrant with the leege sauce in Inner Mongolia. The mutton soup is also very fresh. Bowl, it was resurrected in an instant. "In May, Li Lei, general manager of Henan Yizheng Meat Industry Co., Ltd., who had just signed a 10,000 -meat sheep repurchase cooperation agreement with Yiyang Animal Husbandry, said.

Liu Yang also provided the feces produced by sheep raising sheep to provide the fat fields of straw households, forming a "planting -feed processing -breeding -organic fertilizer -planting" ecological agricultural cycle , Vegetable planting more than 200 acres. Through the "Ten Farm Households of the Farm" model, the elements of rural resources are revitalized and a diversified interest connection mechanism has been established.

In his own entrepreneurial process, Liu Yang also actively responded to the call for consolidation and expansion of the results of poverty alleviation and the effective connection of rural revitalization to help the folks get rich together and become a new type of agricultural business entity with poverty increases. Through industrial development, funds are transformed into village collective assets, allowing more villagers to continue to enjoy the village collective economic development dividends. At present, sheep raising households have developed from the original households to more than 120 surrounding households, and farmers get rich by farmers.

The mobile phone becomes a "farm tool", the live broadcast becomes "farm work", and the "farmers" return to their hometowns to start a business. In order to give full play to the advantages of the enterprise and launch the masses to participate in consumer poverty alleviation, Liu Yang took the initiative to become a live broadcast of Internet celebrities, using the online live broadcast platform to promote the ecological farm, and let the high -quality mutton and the whole township agricultural special products "out of the village into the city". Without half a month, the live broadcast room attracted 80,000 netizens to like, interact, and grab orders online.

At present, Kaifeng Yiyang Animal Husbandry and Henan Yicheng Meat Industry Co., Ltd. in -depth cooperation and jointly jointly create a green industry chain that integrates breeding, slaughtering, dividing, and sales. The front -end and end industrial chain of breeding and live sales. The total investment of the project plan is more than 160 million yuan. It can provide about 100 employment positions for poverty alleviation households, 300 secondary jobs, and increased their income by more than 3,000 yuan per year.

Liu Yang's entrepreneurship is just a microcosm of many returning entrepreneurial talents in Banpo Township. In recent years, in order to effectively activate the endogenous motivation of rural rejuvenation, Xiangfu District Banpo State Township has strengthened the "leading geese" project, and actively provided entrepreneurial training services through the work of "everyone holds certificates and skills in Henan" Service platforms, strengthen entrepreneurial policies, carry out entrepreneurial assistance, vigorously encourage and support various types of talents to return to their hometowns to start business, drive employment with entrepreneurship, promote the integration and development of the first, secondary and tertiary industries in rural areas, and help rural revitalization. At present, 35 "industrial" small and medium -sized enterprises have been supported, and a number of composite, industrial, skill type, and economic talents are tapped and cultivated. The development of small and medium -sized industries showed its skills.

"Banpo Township is a typical agricultural village, with developed and breeding industries, and rich agricultural and sideline products. We are based on ecology to grasp agriculture, and do demonstrations in accordance with the" industrial development, breeding and income increase, agricultural and tourism integration. " The integration of the second and third industrial development ideas, highlight the "one village, one product ', scale effect, and continuously optimize the development of the industrial development, which will effectively promote agricultural efficiency, farmers increase their income, and help rural revitalization." Speaking of the future, Secretary Wang Zhaofeng, the township party committee, confident.

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