New Product Awards × Federal Family Private: Full Case 5D Customized "Fashion National Tide"

Every year, the Chinese Family Expo (Guangzhou) is a feast that is not to be missed. It is the preferred event for home furnishing to find brands, see new products, and find business opportunities. Over 4,000 exhibitors have made a collective appearance with new products, and many cutting -edge new technologies, new materials, new processes, and new designs are displayed on the same stage.

In response to the industry's expectations, the 49th China Family Expo (Guangzhou), which was held from July 17-20, July 26-29, specially created the [Big Camera Watch · New Product Awards] column, and spoil in advance Brand exhibitors' new products in 2022, I believe that the innovative and forward -looking design concepts and process technologies behind these new products will inspire us to grasp the latest market consumption trends.

The rise of the great power, the national tide is popular. This year, the 38th anniversary of the Federal Federation. The federal home privately leading the trend of the Central countries, carrying the banner of the residents of the Chinese country, and using the design of "younger, fashionable, internationalized, oriental beauty", set off a "new national tide" in the home industry.

Looking at the past time, the Federation can always understand the real needs of consumers in each era, and can provide people with one -stop overall home living space consumption services with generations of "national tide" products and business models. In 2022, the federal private group will continue to build the "new national tide federal creation" brand IP, actively embrace the "national tide+new consumption" boom, combine new technologies and new forms with the market and consumers, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new, in the new Technically integrates federal culture and Chinese culture, and reshape the value of federal brand.

In the face of the upcoming 49th China Family Expo (Guangzhou), what kind of surprises will the federal family private bring us? CIFF and 77 degrees interviewed Ms. Hong Yao, director of the Federal Family Private Group, let us walk into the 38th year of the national tide brand federal home private.

Q1Ciff on Guangzhou, what are the highlights of the federal family?

[Federal Family Private Hongyao] We sincerely hope that in 2022, it can be a year for the industry to ease epidemic torture. In 2022, the Federal Group opened the strategy of iteration of the "three major quality 2.0" iterative upgrades from three aspects such as product quality, channel quality, and delivery service quality. Since its establishment in 1984, the brand positioning of the federal private private brand has been very clear, focusing on the brand mission of "creating high -quality life" and serving the mid -to -high -end consumer group.

In response to the changes in the aesthetic interest and quality upgrade needs of mid -to -high -end consumer groups, this exhibition, federal private private 5D customization+new spring new products will be made. The Federal Case 5D customized, which meets the exclusive personalized needs of the elite class to a better life, and provides a one -stop overall home living space with more life aesthetics, more personality, more quality and cultural connotation for its "high -quality life" solution.

At the exhibition, nearly a thousand Federal Federal and Private Museums are mainly used as a window to display some 5D living space, and more panoramic display in the federal headquarters exhibition hall. With oriental aesthetics, explore the design of human living space; with ingenuity products, win thousands of users trust; 1 home with all -in -one, 1 stop at home, 1 province to the end, and 1 life. The path provides consumers with the overall home living space solution of time -saving, labor -saving, worrying, and money, so that the process of home settlement becomes a pleasant journey. Every inspiration comes from the deep interpretation of the life of contemporary people; every space is full of comfort and taste. Whether it is through the exhibition platform, or offline physical storefronts and virtual 3D scene space, federal private private people are helping consumers to stimulate inspiration, accurately express their needs, and understand their in -depth demands, so that the value of the design is the best.

Q2 What kind of market trends are new products?

[Federal Federal Hongyao] From the era of real estate that affects economic development, to today's post -real estate era, people are not only paying attention to the expansion of the apartment, the old and the old of the house, and the more local transformation, the whole house in the established space, the whole house Reflection, or when you get a new home, let the design reflect the owner's humanistic concept and lifestyle.

In the post -real estate era, people are emphasizing the quality of consumption, and the industry should meet their longing and needs for a better life. We keenly captured this trend and also fought with the core business philosophy of the Federation in the past 38 years. In 2022, although we are still facing a lot of uncertainty, we seize the opportunity and will gain benefits in the future.

Q3 While launching new products, how will the Federal Federation be empowering partners and consumers?

[Federal Family Private Hongyao] I like to start with the end. When we can create market value, partners have room for value to play. Therefore, we not only have "hardware" display, and there are a full set of support and assistance systems in the background. Our group headquarters also held a 2022 seller meeting. The seller has a strong sense of investment and hopes to create the future with us.

The most popular concept of the home industry is now called "full case" in the content field, and it is called "baggage in" from the channel field. For our home practitioners, although this concept is no stranger, it is difficult to achieve, because this trend requires us to have a closer relationship with sales partners. Therefore, through the construction of business models, the shaping tools of various processes, the construction of virtual content, the various assistance systems, and the construction of team personnel to achieve the goal of working together.

At the same time, the Chinese Family Expo can also make the federal family private and interested in our new products, new models, and new operation methods, and sellers who want to obtain industry trends to link more efficiently together. Through deepening communication, we can promote and improve the understanding of the industry. With consensus, there will be common actions to produce better results. At present, the complexity of the whole case and the real estate is higher than the previous sales products. Therefore, we believe that the seller needs to join a good brand, allow the brand to empower it, and allow partners in various fields with ideas, capabilities, expertise, and business personnel who sells terminals to quickly link. Serving good end users in the level and efficiently.

Q4 The expected goal of the Federal Federation's exhibition? What do you have to send CIFF Guangzhou?

[Federal Family Private Hongyao] For us, the value brought by the exhibition is far more than the investment promotion. Since the development of the China Family Expo, it is not only a investment promotion platform. It is also the industry's show, an important scenario of communication, but also to make everyone understand the industry's dynamics and establish development goals.

Entering 2022, the Federal Federation has become a 38 -year brand. We continue to innovate and iterate to welcome the changes in the future consumer market with fresh power; in our opinion, Guangzhou and even the country are a large consumer market. Under the blessing, the Chinese Family Expo will let the federal family private measures maintain freshness in the minds of B -end customers and C -end consumers, leaving a young and energetic impression. This is the effect we want to achieve.

Now, the China Family Expo (Guangzhou) has opened 49 sessions. The federal family has never been exhibiting. It has entered the twenty -five years with the exhibition. Here, we sincerely wish the Family Expo better and better.

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