"LILA Lifetime Institute", the leading Hong Kong brand assembly

Under the new development pattern, by the time, Dongfeng, grasping the future development trend of the industry, and helping the home furnishing industry to achieve a higher level of development, the China Family Expo (Guangzhou) has been working hard to empower the industry and enterprises.

Accordingly, the 49th China Family Expo (Guangzhou) held from July 17-20 and July 26-29 specially created the [Big Camera Early Watch · Trend Observation] column to pay attention to the pioneer brand of the current home industry, focusing on pan-pan, focusing on pan-pan The analysis of the home industry, the prediction of the trend, and the revelation of the development path, try to find a new outlet through the brand in -depth dialogue, find a new explosion point.

Hong Kong -a model of open and exchanges in global multiculturalism. The Hong Kong -private Decoration Manufacturers Federation (HKF & DA), founded in 1955, is the oldest and most representative non -profit group in Hong Kong.

HKF & DA uses technologies such as promoting the business of the Bank, promoting the development and export of the furniture industry, assisting members to improve the production of furniture production, jointly expanding the market and promoting the prosperity of the furniture industry, and actively promotes the relationship between Hong Kong and the Mainland to further develop business opportunities and create. Mutual and beneficial trade cooperation opportunities in the two places.

In the 49th China Family Expo (Guangzhou), HKF & DA will bring special exhibitions of "LILA Lifestyle Institute" to plan LILAPROFESSIONALS and LILADESIGNTALENTS. Try to present the local and internationals of Hong Kong furniture from a variety of perspectives, the present and the future.

LILAPROFESSIONARS exhibition area will gather 12 leading brands in different fields and gather 12 elite experts in 12 segments. In this issue, we first approach Factory15, Glencraft, J.comBotecara, JMSTYLE, and Zamani. See how they are based on new consumption, new brands, new technologies, new channels, and new capitals, and output the most cutting -edge trends, the richest product resources, and the most efficient business cooperation for everyone.

There is no specific method for design. It is a result of rational observation, a spark that collides with reality and ideals. The design is not only a product, but also a design of an experience. It is like a springboard between high and low dimensions. People can jump into the spiritual dimension space through thinking about the thinking.

Factory15 is an independent designer brand. Among them, the design brand Factory15 is committed to creating items that interact with people, including furniture and daily necessities.

The founder Kelvinho has adhered to the principle of "why not" since its founding brand, trying to break the inertial thinking way to re -understand, and even define things. Among them, the dual professional backgrounds of Kelvinho's architecture and engineering allows products from the design to development process to take into account the organic combination of aesthetics and technology.

At this exhibition, Factory15 has two series of exhibits. The first is: "APPEAL" design series, which includes dining tables and dining chairs; the second is: "Distortion" hanging clock.

The design concept of the "APPEAL" series comes from the possibility of discovering different materials. The shape of the seat plate surface fully shows the "liquidity" of the wood expressed by the designer. Strong visual contrast.

The concept of "distalion" design is from the thinking of "ThinkoutSideThebox"; the center of offset and distorted fonts give people a sense of illusion, just like time is deformed.

Factory15's products usually break people's conventional cognition. Through the visual presentation of shape, material and color, it reflects the designer's thinking on daily life, turns imagination into a product, and makes the product itself full of imagination.

It is worth mentioning that Factory15's products are not a large number of industrial products, and each piece of work is personally supervised by Kelvinho. Each design will spend a lot of development time. The design team will repeatedly scrutinize the design and production process of the product. Each product is the result of accumulation.

In this era of fast consumption, the appearance of many fast -selling brands seems to be a tornado. It is fast and fast. There are only a handful of brands that are willing to think about product design, and Factory15 is such a "slow brand" Essence

Slow work and work, I believe that Factory15 will exhibit more boutiques in the future.

In the epidemic environment, people pay more attention to the improvement of the body's immunity. Good sleep can largely strengthen the human body's immunity and escort human health. The mattress is closely related to our sleep quality.

Glencraft has been founded in Scotland, England since 1843. It has been focusing on making high -end luxury handmade mattresses and providing users with a comfortable and high -quality sleep experience.

GlenCraft only uses the best natural materials to manufacture mattresses. By using a variety of high -quality materials, such as independent bags, horse hair, ponytail hair, alpaca, silk and cashmere, Glencraft mattresses have become one of the few. One of the royal certification brands.

Glencraft has provided high -end mattress products for the four generations of British royal family, and has been committed to improving the quality of mattresses. Moreover, Glencraft has also obtained the Royal Franchise Certification by Queen Elizabeth II, which further proves the quality of the Glencraft mattress.同时，Glencraft的高品质床垫除了被英国皇室选中，更有很多豪华酒店，如TheBalmoralHotelinEdinburgh,SandmanSignatureAberdeen,Gleneagles,TheBonham,TheChesterResidence,TheMarcliffeinAberdeen及CaledonianSleeper等酒店亦青睐于Glencraft，并选择Glencraft成为他们高端客房的床Cushion suppliers provide guests with high -quality sleep.

Glencraft interprets the brand strength of ingenuity, leads healthy sleep with high -quality handmade mattresses, and allows more people to realize the dream of comfortable sleep. It is, as always, the concentration and persistence of the mattress technology allows the Glencraft mattress to renew new machines again and again.

In the future, we look forward to glencraft to bring us more surprises.

The core of the home is people, and good smart homes should be humane. With the development of science and technology, "intelligence" has become a lifestyle and social trend.

J.COMBO's main business is power supply, lamps and intelligent control. The factory has a history of 50 years. Since cooperating with the Singapore team to independently develop wireless intelligent control, it has founded brand Tecara. TECARA companies use user needs as the starting point to create tailor -made smart products for users.

Garden control, the control of vegetable planting, the control of the pool, the control of the parking lot, the control of the office building and other public areas, etc., all involved in TECARA.

TECARA combined with the development of the current era and the emotional needs of users, using intelligent control to create humanized products, reflecting its high humanistic care for users.

For example, in terms of intelligent lamps, TECARA considers that lighting will affect people's emotions, so TECARA has regulated light sources and intelligent control, according to different cities, sunrise and sunset, and imitating the sunlight by adjusting the indoor lights to allow users to feel natural gifts, so The indoor environment is as energetic as the outdoor environment.

Joycetsang said, "We have always combined Chinese and Western culture, absorbing products with deep foreign technology and its visual rich products. At the same time, we also used China's superb productive forces to make good use of these resources to create brands to combine Chinese and Western characteristics. I firm Take this opportunity to develop better. "

Every family has a culture.

JMSTYLE was founded in 2009. JMSTYLE believes that each family has a unique culture. Furniture can reflect the aesthetic taste of the family owner, and it can also become the "describer" of family culture.

At the same time, in the design of furniture, we must not blindly pursue design, and pay attention to the practicality and overall matching of the product.

Therefore, JMSSTYLE designed products with Nordic Simple style according to the height ratio of Hong Kong people, the size of the house, and the application of materials, etc., combined with fashion design and the principles of ergonomics.

In order to design more humanized products, JMSSTYLE summarizes the experience of focusing on furniture design and sales after more than ten years, combined with British creative director Malcolmgolding's advocating simple style, creating JMSTYLE's own Hong Kong -style Nordic style.

"One of the things we appreciate Nordic is that they like to use durable materials, including leather, metal and solid wood materials, so that their products can be used for decades. Our goal is that our furniture can be passed down from generation to generation." JMSTYLE founder Tian Canjun said Essence

Although JMSTYLE enjoys a certain reputation in the Hong Kong furniture industry, the exploration of their designs has not stopped.

Considering that Gen Z has gradually become a new consumer group, new consumption concepts and consumption habits have quietly presented. In the future, JMSTYLE will launch more high -quality and simple furniture to achieve "self -consistent style and integration into youth" to keep the product younger.

At this exhibition, JMSTYLE launched its own furniture and Danish brand Kebe Kobe New Technology furniture. Hong Kong designer Patrick Tian Canjun likes light and shadow. It is one.

Mr. Tian Canjun, the founder of JMSTYLE, believes that Hong Kong's furniture industry must revitalize, mainly based on user needs, and use Hong Kong's flexible thinking to cooperate with domestic enterprises to launch more channels, so that the furniture industry in Hong Kong and the mainland can jointly prosper.

Times are always changing, and people in the times are constantly changing.

Ouda Furniture Co., Ltd. was established in 1999 and founded the "Zamani" sofa brand in the same year. "Zamani" adheres to the brand concept of "professionalism, attach importance to quality, and extraordinary creativity", design and produce high -quality and personal sofas, so that customers can sit comfortably.

Considering that different consumer groups have different product needs, "Zamani" became the first brand in the Hong Kong market to provide personalized custom sofas. From design, size, material, seat hardness, etc., customized customers' exclusive sofas in accordance with the needs of customers according to their needs. As a sofa brand pursuing original design, "Zamani" believes that high -quality design can bring better life to users. Therefore, it has always supported original design and creative development, and implemented its spirit of innovation. In the past two decades, "Zamani" has launched a hundred original designs of sofas, including sofas types that target different market needs and taste. The design never stops. shape.

Facing the changes in the living environment of Hong Kong in recent years and the changes of trends, more customers have begun to be interested in smaller and multi -function sofas. The sofa is required.

At the same time, "Zamani" not only pays attention to the current sofa, but also pays attention to the future of the sofa.

In terms of cooperation with the designer, in addition to cooperating with different design masters, "Zamani" also actively assist in cultivating students who intend to devote themselves to the design industry to develop a force for the design industry. Working with different design institutions many times to allow students to get valuable experiences from design to production, let them understand the details that product design needs to pay attention to and continuously try to improve the design, and cultivate talents for the industry in advance.

It is worth mentioning that one of the core concepts that "Zamani" comes from the establishment is to let customers know that Hong Kong design and Made in China can reach the level of international levels, so they have always worked hard to promote the original design and at the same time. High requirements.

Therefore, KelvingImani, the sofa brand that focuses on the high -end market, came into being. KelvingIORMANI focuses on high -level custom -combing, providing customers with more and wider customized options to customers, such as design, materials, etc., which is rare in the international high -end sofa brand.

"Zamani" hopes that it can continue to contribute to the development of China's furniture industry, share development experience and provide more opportunities to cultivate young furniture designers, let more people see Zamani's power, and let the world gradually recognize Hong Kong And Chinese design and manufacturing furniture.

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