Find examples and strength to find brand value 丨 Daily Economic News Visit Country Garden to explore the development of science and technology to enable real estate enterprises

China has entered the era of brand economy, and listed companies have also reached the age of "telling brand stories" and "well -taught brand stories". In 2022, the Daily Economic News launched the "Classic Brand Case Case of Chinese Listed Companies" in -depth writing projects to find examples and strengths for the growth of the brand value of listed companies.

On July 13th, the daily economic news classic brand case survey team visited Country Garden (HK02007) to conduct in -depth exchanges with Country Garden management and brand departments to explore the brand story of how technology empowers the development of real estate companies under the wave of high -tech.

The leading real estate company Country Garden upgraded its positioning to "a high -tech comprehensive enterprise that creates a happy life for society" in 2019. The R & D application is a intelligent construction system with construction robots, new prefabricated buildings, and BIM technology. The perfect combination of quality, speed, environmental protection and technology leads the reform of the construction industry, and simultaneously promote the research and development, manufacturing and application of various robots such as catering, agriculture, medical care, and community services.

Photo source: take by reporter Huang Wanyin

Every reporter found in this visit that "high -tech comprehensive enterprises" will be one of the most important brand labels on Country Garden in whether they are now or in the future.

At the monthly management meeting of Country Garden Group on July 8th, Yang Guoqiang, chairman of the board of directors of Country Garden Group, pointed out that in the field of science and technology construction, Country Garden has gone at the forefront of the industry. It is necessary to enthusiastically embrace the construction of high -tech wisdom and accelerate the implementation of scientific and technological construction.

Looking back at the classic brand cases in the process of establishing development, transformation and upgrading, we can find that from the well -known "give you a five -star home" to "Chinese new urbanization of the body" and "family culture", the core is The people built a good and cheap house for ordinary people have practiced corporate mission that "hope that society becomes better because of our existence."

Photo source: take by reporter Huang Wanyin

Under the wave of high -tech, Country Garden seized the opportunity of intelligent manufacturing, creating an ecosystem covering the entire industry chain of the robot, and further clearing the brand label of "high -tech comprehensive enterprise".

According to data from the Ministry of Housing and Urban -Rural Development, in 2021, the total output value of China's construction industry reached 29.3 trillion yuan, an increase of 11%year -on -year, and the value -added accounted for 7%of the total domestic production value, which strongly supported the sustainable and healthy development of the national economy, which means that China's architecture is The industry contains huge market demand. However, the development of the traditional construction industry has been restricted by the problems of population aging, labor costs, and backward technology, and development lags. As a result, intelligent construction has become a breakthrough in the sustainable development of the construction industry.

Since its establishment in July 2018, Country Garden Group's subsidiary Guangdong Bozhi Forest Robot Co., Ltd. ("Bo Zhilin") focuses on the research and development, production and application of construction robots, BIM digitalization, new construction industrialization and other products to build new types of buildings The construction organization method and achieved certain progress.

As of the end of June 2022, Bo Zhilin had 26 construction robots into commercial applications, nearly 50 models of robotics, and over 500 projects in 28 provinces. Ten thousand square meters.

Photo source: take by reporter Huang Wanyin

In June this year, Country Garden Group issued a document announced the establishment of a science and technology building group. Science and technology building groups in depth focus on scientific and technological construction, promote the application of construction robot construction technology, aims to achieve the entire process of "design-construction-operation" through integration of the entire industrial chain resources, and provide customers with high-quality building products and high value-added value for customers. Construction service.

Daily Economic News Classic Brand Case Research Team introduced to Country Garden the practice and exploration of each digital wave, as well as the research and results of brand value.

Photo source: take by reporter Huang Wanyin

Since the first "China Brand Day" on May 10, 2017, the Daily Economic News and the China Enterprise Research Center of Tsinghua University have jointly released the brand value list of the Chinese listed company for six consecutive years. On May 10, 2022, each brand 100 index was officially launched with the brand value list of the Chinese listed company's brand value list. As a benchmark enterprise and well -known brand in the Chinese real estate industry, Country Garden is a TOP100 in the 2022 China Listed Company Brand Value List, and is selected as the 100 indexes of the brand.

Based on each brand 100 index stock stocks, that is, the 2022 China listed company brand value list TOP100, Daily Economic News launched the first batch of "classic brand case cases" series of in -depth writing projects, select well -known Chinese listed companies, through in -depth investigation and interviews, write brands to write brands Story, summarize brand experience, sort out brand assets, convey brand value, and promote and spread.

It is reported that after the completion of the classic brand cases, it will spread on the daily economic news platform. At the same time, it will be published by Southwest University of Finance and Economics Publishing House and published at the 2022 China Listed Companies Summit Forum.

Daily Economic News

- END -