[Economic Observation] New elements, new experience and new connotation!"Market+" concept stir up "Night Economy" in Harbin

Author:Harbin Daily Time:2022.07.15

On the summer night, the streets and alleys became lively. Recently, some popular business districts in Harbin have created a night market, which not only becomes a good place for citizens to go summer at night, but also become a powerful means for Bingcheng to drive night consumption. In the past few days, the reporter visited multiple business district bazaars and learned that the shopping mall provided venues to the recruited merchants, built a night market in the form of public welfare, and incorporated elements such as catering, entertainment, and interpretation into the market. "concept. Consumers can not only buy it in the market, but also eat, drink, play, and punch card interaction. "Market+" has brought new growth points to Harbin's night economy. Essence

The market in the city is lively

Bring a "one -stop" experience for citizens

The white vapor poured on the hot iron plate, the oil fossils of the meat drip on the charcoal fire, the water vapor of the crab pornographic steamer, the cold air emerging from the freezer ... "In the food area, the rising fireworks retain people's footsteps. A bowl of grilled cold noodles, a plate of crayfish, and a bottle of iced sour plum soup. Cool.

At the beginning of the lantern, about two or five friends or brought their family members to the nearby business district bazaar, which became a new way for citizens to leisure on weekends in the near future. The reporter learned that in the summer, many business districts in Harbin used to use the square in front of the shopping mall to open a market, attracting many citizens to "rush the collection".

"You see this neon lamp is dazzling, especially the" Hong Kong flavor ", help me take a picture here." The "Starlight Market" on the Plaza outside the Hasi Wanda, the market plaque and decorations created by the colorful neon lights , Attracted a lot of citizens who just came to the market to stop and take photos.

In the "Zhuo Zhan Good City" outside Block B of Zhuozhan Shopping Center, Meng Pet Park, Kak Car, Trampae, Circle Circle, and Aeseum become a good place for the summer night. Dad will help the small instrument of the center instrument Rabbit, breaking the 10th balloons to get prizes and the excitement brought by the kart, all made the children laugh and scream. Take a beautiful photo next to the rotating Trojan and the white INS windy camp tent, make a nail art, and buy a couple's mobile phone case, which has become a "popular option" for many young people to visit the market. The cost -effective clothes and the old partner talked with the old partner to buy toys for the little grandson, so that many elderly people would "enjoy this".

When visiting the commercial district market, the reporter saw that most markets created catering, entertainment, and leisure areas, so that citizens who visit the market can not only meet the needs of taste buds, but also buy comfortable, fun, enjoy eating, drinking, playing " One -stop "experience.

Create the concept of "market +"

Provide young people with entrepreneurial and communication platforms

Flying a wish balloon, lighting the rose waterfall, watching open -air movies, enjoying band dance performances, leisure in the tent, enjoyment in amusement parks, interaction, interpretation, camping, social networking ... Now the market introduces more and more elements to create " The market+"concept, enrich the connotation of the market, and provide more personalized experiences for people who come to" catch up ".

Cui Qi, deputy chief of Xicheng Hongchang Bingcheng Qingchuanghui, told reporters that Xicheng Red Square set up a "Xicheng Red Field Urban Highway Beginning Market" on the square in front of the Red Square Art Museum, which surrounds the cultural attributes of Xicheng Red Square. The form of public welfare recruits car owners to the market to operate, attracting many young people to come here. "We set a theme every week to enrich the content of the market." Manager Cui said that the market joined various forms such as interactive games, pop -up, etc., which makes the market lively and bring the owners and citizens of "rushing" citizens. Fresh feeling. At the same time, Xicheng said that the band was introduced into the market to enrich the citizens' nightlife.

This year, in addition to the West City Red Square, many organizers have introduced or planned to introduce the "trunk economy" in the marketing markets built by Blocks such as Harbin Wanda, Harbin Yintai City, Zhuo Zhan Shopping Center B and other business districts, which not only enriches the market The content of the young car owner has built a platform for entrepreneurship and communication. A small trunk, not only the goods, but also the vitality of the young people brought to a city. "It's okay to go home from get off work. It is either playing games or swiping mobile phones. Sometimes it’ s a waste of time. When I see the recruitment information of the trunk market in the circle of friends, I will discuss with my friends to participate in the market. Middle. "The owner Xiao Lu told reporters that friends do handicraft business in the wholesale market. They have time, friends and supply, and they enter the market as soon as they shoot. "At first it was just to engage in a 'night entrepreneurs' and increased their income. Later, I found a lot of partners in the market."

When the reporter visited, most of the owners participating in the "trunk market" had their own jobs, and most of them were young people. Essence Demonstrate personality and hobbies, let yourself enter more social circles.

Interior and outdoor drainage

Business district bazaar stir up Bingcheng Night Economy

"I can sell eighty or noodles in the cold noodles in light, which is the sum of sales of two days during the two stores." The master is making cold noodles for citizens. He told reporters that there are more and more citizens who come to the market every night, and his business is getting better and better. Citizens who come to buy cold noodles come directly to the market, and there are those who buy food in the mall and watch the movie after watching the movie.

"The market passenger flow is the highest on the weekend. The shopping mall not only attract passenger flow to the market, but also the market also allows many consumers to enter the mall." Wang Shikun, director of the marketing planning department of Zhuoshan Shopping Center, told reporters that the market promotes inside and outside the mall. Digestion of each other, recently, the overall sales and passenger flow in the mall have increased. Manager Wang said that the appearance of the market not only enriched the nightlife of the surrounding citizens, but also boosted night consumption.

The diversification of consumer demand allows malls to continue to dig new consumer scenes, thereby driving its own economic growth. "On the weekend, 50 or 60 cars will be attracted to the market to display and sell every day. The passenger flow of three days can reach nearly 30,000." Manager Cui, a foreign manager of Xicheng Red Square Bingcheng Qingchuanghui, told reporters that the market will open every day. The most people participating on Friday, Saturday, and Sunday evening. The "trunk bazaar" not only brings fireworks to the Xicheng Red Field of Literary and Art Fan, but also integrates the life attitude of modern young people into the square -inch trunk, becoming an innovative business format, promoting new employment and release of consumption potential.

The reporter learned in the interview that the original intention of many shopping malls to open the market in front of the door to make the business district's popularity and drive night consumption, and at the same time, the citizens' nightlife is richer. In fact, the market in the popular business district of Harbin is stimulating consumer demand and boosting citizens' consumption confidence. It has a positive effect on the cultivation of the new consumption economy and effectively alleviating the impact of the epidemic.