Will Yu Fei be the CBO of Lantu Automobile?Lantu response: No relevant appointment notice is currently not obtained

Economic Observation Network reporter Wang Shuaiguo on July 15th, some industry media reports that Yu Fei, general manager of the Great Wall Motor WEY brand car brand, will join the position of CBO (Chief Brand Officer), who is responsible for the car sales business. In this regard, the reporter from the Economic Observation Network verified Lantu. An insider of the company said: "At present, we have not received any relevant appointment notice."

At the same time, a insider of the Great Wall Motor WEY brand confirmed the news that Yu Fei had left, but did not respond to his whereabouts.

In May this year, Lantu's CBO candidate became a "puzzle". On May 7th, at the online live broadcast conference held by Lantu for its MPV model Lan Tu Dream Home, the company's senior executives appeared, but they did not see CBO Leixin. At that time, the news that Lei Xin had been transferred in the industry, and the post was temporarily taken over by Lu Fang. But the news was not officially confirmed by Lantu.

After more than two months, the candidate of Lantu Automobile CBO attracted attention again. Yu Fei, a replacement candidate in media reports, is also a marketing general in the automotive industry. Public information shows that Yu Fei has worked in Jiang Ling Automobile for more than 4 years, and has served as a sales region manager and pickup brand manager. In May 2019, Yu Fei joined the Great Wall Motor as the director of commodity planning. In October of the same year, he became the deputy general manager of the Euler brand. In July 2020, Yu Fei became the general manager of Euler brand marketing. In October 2021, Yu Fei was transferred away from the Euler business sector and served as the general manager of the WEY brand sedan brand.

During his tenure in Euler Automobile, Yu Fei made Euler Automobile a domestic female car brand and succeeded. Regarding Yu Fei was transferred to the WEY brand last year and was responsible for the car business. Most of the industry believed that Great Wall Motors wanted to borrow Yu Fei's successful experience in Euler and restarted the car business again. Now Yu Fei has left office, and the business of Great Wall Motors may fall into stagnation again. Regarding Yu Fei's replacement after leaving, the above -mentioned WEY brand insiders said that it has not been determined.

Judging from the official replies of Lantu, whether Yu Fei will join Lantu Automobile is currently no conclusion. However, due to the severe decline in Lantu's car sales, it is an indisputable fact that a person with strong sales capabilities is urgent.

Lantu Automobile is a high -end electric brand launched by Dongfeng in 2018. It was launched in June last year. The first model Lantu Free began to be delivered in August. The sales volume of Lantu Free in the first few months of delivery has increased. After entering 2022, Lantu Free's sales declined sharply. In the first half of this year, Lantu Automobile had delivered a total of 6,878 vehicles and a monthly average delivery of 1146 vehicles.

As a high -end brand created by Dongfeng Company's all over -advantageous resources, Lan Tu's results in more than 1,100 vehicles in the first half of the year are not good.

In fact, Lantu Automobile is trying to increase sales. On May 17, Lantu Automobile held a "100,000 -day" and mobilized cadre conference. Lantu Motor is clear: In the next hundred days, he will fight for 10,000 sales targets. From May to June, Lantu car sold a total of 2108 new cars. If you want to complete the above goals, Lantu Automobile needs to sell about 7,900 new cars from July to August 16. From the current situation, this goal is almost difficult to complete.

At the mid -year work meeting held on July 8th, Lantu Automobile sorted out the key work in the second half of the year, and put the sales work first. It attaches great importance to the increase in sales.

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