Tencent Cloud needs "genetically modified"

The cloud war is becoming increasingly fierce, and the period of the conference between manufacturers will also "collide":

On July 13, the Jingdong Cloud Summit of the 2022 JD Global Science and Technology Explorer Conference was held in Beijing. On the same day, Alibaba Cloud held the 2022 Alibaba Cloud Partner Conference in Hangzhou. The old rivals in the field of e -commerce in one south, one north again "met" again in cloud computing.

Coincidentally, just the day before, Tencent Cloud also announced the establishment of a political enterprise line, and Li Qiang, the vice president of the group, became the person in charge.

Behind such a dense and high -standard action is enough to highlight the fierce competition in the domestic cloud computing industry. As a long -term observer in the field of cloud computing, "New Knowledge of Science and Technology" focuses on Tencent Cloud, which is in the first echelon.

Once upon a time, Tencent Cloud was labeled by the Buddhist department by the industry. The Buddhist department means organic can be used, which is very fatal in the cloud computing industry. On this node, Tencent Cloud's organization adjustment this time is normal, and it is inevitable that it seems a little rapid.

Re -reading Tencent Cloud based on this is the foot of this article.

Slowly Ali step by step

"Computing power, processing ability, and even logical components can be used like water and electricity. There is indeed imagination, but it may be hundreds of years or a thousand years. It's. "

At the Chinese IT Leader Summit in 2010, when the host asked "how to understand the cloud computing", unlike Ali choosing "crab eating", Ma Huateng gave the above opinion.

In the past few years, with the huge potential of cloud computing, Tencent also chose to follow the note. In September 2013, Tencent Cloud was open to the whole society and the cloud was safely launched. Of course, Tencent Cloud also opened CDN services before that, but generally later than Ali.

Slowly, step -by -step things are common on the Internet. In addition to in 2018, Tencent first adjusted the organizational structure in the "930", and added the cloud and smart industry business group (CSIG); on November 26 of the same year, the Alibaba Cloud business group was upgraded to the Alibaba Cloud Intelligent Business Group.

In several major organizational adjustments, Tencent Cloud seemed to have taken a step later.

The more typical is that in May 2021, Tang Daosheng was renamed as CEO by the president of the business group, and Qiu Yuepeng, president of Tencent Cloud, became COO. This adjustment is considered a major change in Tencent's enterprise -level business after "930".

At that time, Tencent CSIG determined the three strategies of "rooting the industry, deep cultivation of the area, and improving efficiency", and introduced Li Qiang, the general manager of the former Chinese region, to join, and Ren Tencent's smart industry and service industry president.

However, this personnel adjustment is generally considered to be "weaker than expected" by the industry.

Prior to this, Alibaba Cloud had made similar adjustments: April 2021 was first subdivided into 18 industries, followed by 16 regions, and appointed a general manager in each area.

Recently, Tencent Cloud officially established a political enterprise line to continue to expand the fields of government affairs, industry, energy, cultural tourism, agriculture, real estate, sports, operators and other fields. Regional business development.

However, as early as March of this year, Tsai Yinghua joined Alibaba Cloud as the chief sales president of Alibaba Cloud and was responsible for the entire domestic and international sales business. After this adjustment, Alibaba Cloud's new sales system has basically taken shape.

It can be seen that the organizational adjustment of the two cloud manufacturers has great similarities, which has the meaning of great power, and Tencent Cloud is one step later. "New Knowledge of Science and Technology" has analyzed Alibaba Cloud's architecture adjustment in previous articles. This time, paying attention to Tencent Cloud, Li Qiang is a key figure.

Public information shows that Li Qiang was a senior vice president of SAP and general manager of China. After leaving SAP China, he first joined the 360 ​​Group and served as CEO of 360 Government and Enterprise Security Group. Essence

It is understood that Li Qiang was elected as a member of the 13th Shanghai CPPCC in 2018 and was named "Top Ten Influential Persons in the ICT Industry in China"; in 2019, Li Qiang served as an international senior economic consultant of the Shaanxi Provincial People's Government. He was hired as the mayor of Chongqing City Mayor.

It can be seen that Li Qiang's own government and enterprise resources have endorsed for an important endorsement.

It's a necessary moment

On May 18 this year, Tencent released the first quarter of 2022 financial reports. In the first quarter of performance, in addition to the decline in games and online advertising business with psychological expectations in advance, the overall income of the financial technology and corporate service business, which has attracted much attention increased by 10%year -on -year.

This is far lower than the market expectations of 15%-20%. The reason is that due to the impact of the epidemic, the amount of commercial payment transactions and corporate service revenue have been reduced since March this year, which has caused the high -growth Tencent To B business to "change the stall" in the past.

At the same time, a news of good or bad arguments came from the market. Bloomberg quoted sources as saying that the mainland plans to consider spinning WeChat payment from Tencent and establishing a financial holding company. New license.

Earlier in November 2020, the Ant Group was pressed for a suspension key. Subsequently, a round of regulatory storms on fintech arrived as expected. From this perspective, Tencent's financial business has established a financial control company alone, which is a high probability that it is an irreversible general trend.

In this regard, the focus of the industry's main discussion is the advantages and disadvantages of financial business spin -off on Tencent Group. Since 2019, Tencent has disclosed financial technology and corporate services in the financial report. Its revenue is second only to value -added services and the proportion has continued to increase, becoming an important driving force for performance growth. Among them, Tencent's enterprise services are cloud services.

It is rare that Tencent disclosed cloud service revenue alone in 2018 and 2019 financial reports, which are 9.1 billion yuan and 17 billion yuan, respectively. As a result, the income of fintech business in 2018 and 2019 is approximately 64 billion, respectively. Yuanhe 84.4 billion yuan, the latter is relatively large.

If Tencent's financial business is split, the cloud business will be lonely. The reason why it is good or bad is because the Tencent Cloud business, which is still hugging the pipa's half -covered face, is bound to become an army alone. Without the buffer of the financial business, the revenue performance of the cloud business will be passed directly to the stock price.

The problem is that from the recent various performances, the former stock king is now in the stage of full pressure.

In fact, according to the estimation of dolphins investment and research, Tencent Cloud's revenue in 2020 and 2021 was 210.6 billion and 30.70 billion yuan, respectively, and the growth rate was slowing down. Status has been threatened.

On May 17, 2022, the report of "China Public Cloud Service Market (2021) Tracking" released by IDC showed::

In the second half of 2021, Tencent Cloud and Huawei Cloud's IAAS+PAAS market share ranked two or three in the proportion of 11.1%and 10.8%, respectively. At this stage, the core IaaS market, Huawei Cloud accounts for 10.9%of Tencent Cloud with 11.4%of the market share.

This is consistent with the data disclosed by Huawei. On March 28 this year, Meng Wanzhou revealed at the Huawei Financial Report that Huawei Cloud achieved revenue of 201 billion yuan in 2021, and claimed that Huawei Yun was already the world's IaaS market ranked second in China and ranked fifth in the world.

On the other hand, since the end of 2021, Alibaba Cloud and Tencent Cloud have begun strategic adjustments, from the pursuit of scale to paying attention to business health and quality growth.

To this end, Tencent Cloud set the goal of achieving a profit and loss balance in 2022. It can be seen that the more obvious actions are layoffs. In March of this year, Tencent's CSIG business has been cut one round, with a proportion of about 15%to 20%.

It is reported that in order to improve profits, from January 2022, Tencent Cloud will be fully tilted to sales of self -developed products instead of third -party products in terms of performance assessment; The difficulty will increase.

Regardless of the results, the customer is directly affected. After all, in the "cloudy" domestic cloud market, customers will not pay for the product adjustment of single cloud manufacturers.

In contrast, there were "pursuit of extreme cost -effectiveness" in the previous bytes, and Zhang Ping'an, CEO of Huawei Cloud, stated that "Huawei Cloud also needs a lot of investment in the cloud ecosystem. The current profit is not the focus of attention. No pressure."

Judging from all kinds of signs, it indicates that Tencent Cloud has to move.

Tencent Cloud needs "genetically modified"

On May 12, 2022, Caitong Securities issued a public bidding announcement for the "AI Technology China Taiwan Project". As a result of winning the bid, Baidu won with a weak advantage of 876,000 yuan, while the other two winning candidates were Tencent Cloud (949,000 yuan) and volcanic engines (879,000 yuan).

This bidding is only a microcosm of the cloud market.

Ten years ago, Tencent Cloud's business was born, and Tencent began to go deep into the TO B business. At that time, the industry's doubts about Tencent had never been interrupted: the cloud business investment was large, the industry cycle was long, and the key is that Tencent was suspected to have no To B gene.

This problem did exist at the time. A typical case is that in March 2017, Tencent Cloud successfully made a budget of Xiamen Government Affairs Outbinal Cloud Platform with a budget of 0.01 yuan.

This directly caused Alibaba Cloud's dissatisfaction. At the Yunqi Conference in 2017, Alibaba Cloud President Hu Xiaoming said angrily, "Today, when everyone hopes to promote the development of the enterprise to achieve an industry, Ma Huateng and his team have destroyed the industry with a bid with 1 point of money."

In the industry's opinion, the winning bid through ultra -low price is not a mature TO B business development method. The service of government cloud services is the protection of capabilities, security and data, and Tencent's move is extremely played in the C -side field.

In response to the above problems, the change of "930" can be described as a key action of "genetically modified". The emergence of cloud and smart industrial business groups (CSIG) has improved Tencent's experience value in TO B business to a certain extent. Of course, it is obviously unlikely to cure stubborn diseases with an organizational adjustment alone.

Liu Xiaodong, the manager of Tencent Car Union project, revealed that after "930", he joined the CSIG's networking department. At that time, his colleagues who were most afraid of technology to meet customers.

Behind this is actually the phenomenon of "customer -oriented" that is prevailing in Tencent's internal product managers. It is a phenomenon that is contrary to the "customer -oriented" needs in the field. It is a switch between Party A and Party B's mentality. This non -pure business problem can only run in through time. Back to the adjustment of the organizational structure, it can be clearly seen that Tencent Cloud attaches great importance to the government and enterprise market.

In recent years, the digital transformation of government and enterprises has continued to speed up, bringing new growth points to the cloud market. The government -enterprise market has become a new battlefield for major cloud service providers. Taking Alibaba Cloud as an example, as of December 31, 2021, its non -Internet industry customer revenue accounted for 52%.

According to the Tencent 2022Q1 performance conference call, 50%of the revenue of cloud business comes from other Internet companies, 40%of traditional enterprises and government departments such as finance and manufacturing are currently extending to other vertical industries.

It should be noted that in addition to the Internet cloud manufacturers in this field, at this stage, state -owned cloud is becoming a new variable in the existing pattern of the Chinese cloud computing market.

On July 12, the State -owned Assets Supervision and Administration Commission of the State Council held a meeting of central enterprises to deepen professional integration, which mentioned that China Telecom introduced a number of central enterprises strategic investors to build a national cloud company. The concept of "National Cloud" and the basic framework surfaced, this is just a stingy.

At this stage, considering that due to the different game rules of the Internet market, the national team players with a state -owned background in the cloud computing industry have attracted more attention, and the three major operators are one of the best. With the strong rise of the national team, the government -enterprise market is bound to be limited.

Earlier, according to "Caixin", people who are familiar with Tencent Cloud revealed that Tang Daosheng in the background of Hong Kong's growth was not familiar with the relationship between the mainland government, and Qiu Yuepeng would face more.

In this context, Li Qiang, who has government -enterprise resources, was able to stand out, adding a bit of "government -enterprise genes" for Tencent Yun Ping.

Once upon a time, as a CSIG's carriers, Tang Daosheng's office had a word on the wall: humble "humility". This was sent by Tencent's early founder Charles (Chen Yidan). Tang Daosheng felt that the word was quite like himself, which was relatively simple.

Nowadays, the cloud market has entered the fierceness, and the word "modest" may need to be blended more.

@创

Author 丨 Camphor Rice Editor 丨 Yi Page

Reference materials:

Caixin's "Tencent Cloud adjustment organizational structure can recapture the" second child "status"

Caixin "Tencent Slimming"

Lei Xiaoyu "Why is his Tang Dao Sheng? "

- END -