Create the water of life

Xun Chuhong, former vice president of Marketing, Libai Technology Group, is also the founder of hydrogen -rich hydrogen water. When I first heard about Chu Hong, I learned that he was one of the "Presbyteries of the DPRK". The marketing team led the marketing team in the Chinese daily chemical market occupied by Procter & Gamble and United Leahua to form a strong situation in the trial. He also established a hydrogen -rich hydrogen water when he should raise the heavenly year, and was also told that he was a pretty majestic elder, with the deep imprint of a successful entrepreneur.

However, as soon as he met, Chu Hong's kind and enthusiastic smile, firm and intelligent eyes, broke the strange barriers, talked about his successful story in the spirit of laughter, and the wisdom of life philosophy and happy families. Shi Chuhong is better than the abundant energy and health of his peers, and he can't help but make people curious about his health tips.

The growth experience of Chu Hong, accompanied by the ups and downs of the waves of the era after the founding of the People's Republic of China. Recalling the young man, what is indelible in his mind is the extreme difficulties and the lack of supplies in the 1950s. It can also be calm.

Due to the reasons of the times, the regret of university education was missed, so he maintained a strong sense of learning for life, continuously studying and studying, sinking the market to maintain a keen sense of touch, and went to overseas many times to learn advanced marketing experience and management The method is actually applied to his daily work.

Before officially joined Li Bai, Chu Hong had a "iron rice bowl" job that everyone envied at that time at the time of state -owned enterprises. Standing out in the market, the product must have a distinctive brand image.

When I was young, the endless attitude, and the keen brand marketing consciousness laid the foundation for the success of Li Chu Hong.

Low -key marketing "Thai Dou"

With the full trust and support of Chen Kaixuan, the chairman of Libai Technology Group, Xun Chuhong explored a unique distribution business special sales model and helped Li Bai from an unknown private enterprise to become the third in the country in China to follow Procter & Gamble and Lianlihua's third third. Dajiahua enterprises can be described as "Thai Dou" in the daily chemical field.

Back to 1994, Li Bai, which has been established for a year, faces the bottleneck of market channel expansion. In this year, Chen Kaixuan's many invitations finally persuaded Xi Chuhong to leave the "iron rice bowl" and join Li Bai to join Li Bai. Responsible for marketing.

After joining Li Bai, the biggest problem that Xun Chuhong first solved was the issue of the dealers who seriously affected the capital chain. After fully investigating the market, he decided to transfer profits to the dealers and successfully seized the market share in the short term.

After solving the urgency of Li Bai at that time, Xun Chuhong had more time and energy to explore Li Bai's unique marketing model: the "five unification" and "terminal performance of the terminal" of the marketing team.

"Five unification" is the uniform clothing of the white logo and the brand number plate of the white logo, the uniform execution of the fixed visit line and the fixed visit workflow, the unified implementation of the price management and the "price machine project", and the unified implementation implementation Terminal shelf management and "rag project", unified use of daily service terms and "smile service engineering"; and "three terminals" are the products of Libai.

The creation of hydrogen stream is not only a career, but also a helping health.

Chu Hong, who left the front -line marketing work, did not slow down. Shi Chuhong turned into a new track this time: functional drinking water -rich hydrogen water.

Xun Chuhong said that he hopes to use functional drinking water such as convenient and simple ways and products to make more people have a healthy physique. In the future, in addition to rich hydrogen water, hydrogen streams will continue to invest in research and development, and launch more products that integrate hydrogen molecules.

At the end of the interview, Xun Chuhong shared his secret to the happiness of "holding the family": he must be loved, grateful to his wife, and be brave to admit mistakes and take responsibility. Facing children, he should lead by example and become a good example. (Xuan Guoxiang Yang Yewei Photography Report)

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