Repeated commodity adulteration, tax arrears to deceive consumers, the online red lunch box "music buckle and music" cannot be deducted from "thunder"
Author:Burning news Time:2022.07.15
Future Network, Beijing, July 15th (Reporter Xie Qing) "One buckle locks", and the music buckle buckle that once popular in the kitchen daily necessities has become a "net red lunch box" with good sealing.
However, according to the investigation of the enterprise, recently, the State Administration of Taxation's Shanghai Minhang District Taxation Bureau issued a tax arrears announcement of Shanghai Lexingle Duck Trading Co., Ltd. (hereinafter referred to as the "Lejong Shanghai"), with tax arrears of more than 6.4 million yuan.
In the future, reporters have noticed that in recent years, Ledu Shanghai has been repeatedly punished. The punishment is involved in many times "production and sales of unqualified products", "mixing, adulteration in products, and fake charging in order to charge". As a company that is the main food costume, it is impossible to ensure the quality of the product and deceive consumers.
(Figure based on e -commerce website)
Lejiu Shanghai owed 64,000 taxes, and had produced unqualified high -pressure cookers
As a South Korean brand, the Ledu Ledu did not comply with the provisions of the domestic tax law, and was recently announced for tax arrears.
In the future, reporters from the State Administration of Taxation from the Taxation Bureau of the Minhang District of the State Administration of Taxation have inquired that the tax arrears announcement involved in Ledu Shanghai shows that the amount of tax arrears is 64006.36 yuan.
According to public information, Ledu Shanghai was established in July 2004 with a registered capital of 34.3 million yuan. The operating scope includes plastic supplies, kitchen supplies, cosmetics wholesale and retail, etc., which are wholly -owned by the South Korean Lejiu Ledu Co., Ltd.
(Picture of the official website of Shanghai Minhang District Market Supervision and Administration Bureau)
The "Ledu" brand focuses on preserving freshness. Its products have been popular with "good sealing", "heat preservation, long time preservation time". However, in the future, a reporter noticed that a high -pressure cooker recently produced and sold by Ledu Shanghai was tested as unqualified.
According to the administrative penalty decision issued by the Minhang District Market Supervision and Administration Bureau of Shanghai, in March 2022, LockLock high -voltage cooker (7L) products that were sampled by Beijing Light Industry Products Quality Supervision and Inspection were issued. The detection is unqualified.
It was found that the batch of high -pressure cookers was produced by the Zhejiang Shangfu Cook with Lieqie Shanghai. The total number was 88 in 2019. The minimum sales price of this high -pressure cooker was 219.47 yuan. As of the seal, there were 73 sales and 15 inventory.
Based on this, the value of the 15 inventory of Ledu Shanghai inventory is RMB 3292.05. The value of this batch of unqualified products is RMB 19313.36, and the illegal income is RMB 1289.18.
According to the regulatory authorities, Ledu Shanghai was finally fined more than 19,300 yuan because the production did not meet the protection of human health and personal and property safety, and was eventually fined for more than 19,300 yuan.
Adulteration in the product, charging in the second time, the buckle frequently "explodes"
"I have been with the lunch box for a lunch for several years." Ms. Wang of Beijing told Future Network reporters that choosing to buy the lunch box for Ledu is to see that her seal is good and lightweight. Ms. Wang said, "Bring some fruit snacks to the children on weekdays, and will also use the lunch box of music buckles, clean and hygienic."
The reason why Ms. Wang mentioned is the primary reason for the hot sales of Lexiele in China. Because of its "one buckle lock" characteristics, the field of kitchen daily necessities has become a "net red lunch box".
Ms. Liu, consumers, said that when camping prevail, she deliberately chose a lunch box with music buckles to carry various camping foods. Ms. Liu mentioned that "the sealed lunch box is well sealed. Even if she puts some soup foods, she is not afraid of pouring out. It is the first choice for her own food to carry food."
(Figure based on e -commerce website)
In fact, since Music Dushing entered the Chinese market in 2004, its main lunch boxes, storage boxes and other kitchen daily necessities were once loved by consumers and recognized by the market.
Subsequently, the Ledu Ledu gradually established a branch in Shanghai, Beijing and other places. In October 2004, Lexiele built a factory covering an area of 66,000 square meters in the investment of 30 million US dollars in Weihai, Shandong. The products produced locally are now exported to the Americas, Europe and other places. In 2007, Lexiele built a 95,000 -square -meter factory in Suzhou, laying a foundation for the realization of the localized production of Ledu and Lotus.
While expanding the scale of business, the Ledu Ledu has also achieved many honors in the Chinese market. During the three years of 2006/07/08, the "Shanghai Market Best Selling Brand Title" was successfully obtained; in August 2006, the Cock Lole was won by the "First Brand of the Satisfaction of the Chinese Fresh Box Market" ...
However, in the future, reporters of the network have been combed and found that in recent years, Lotus has been frequently punished. According to the investigation of the enterprise, there are currently 8 administrative penalties records in Shanghai with a total fine of about 143,800 yuan. The punishment is based on unqualified products, adulteration in products, and good charges.
For example, in September 2019, Ledu Shanghai was sampled by Suzhou Product Quality Supervision and Inspection Institute to detect unqualified "Marble non-stick iron stir-fried pots (Model CCG230-OCH)". The main problem is that the product's saline resistance does not meet the requirements.
The batch of products were then ordered to stop sales and confiscated 172 related products. Ledu Shanghai was confiscated 4606.9 yuan for illegal income, and a fine of 14513.09 yuan was fined.
In addition, in December 2021, Ledu Shanghai was fined 39,900 yuan by the market supervision and administration bureau of Shanghai Minhang District Market Supervision and Administration for the sales of the trolley cases sold, and 5234.47 yuan was confiscated. The product involved is a colorful trolley case (LTZ956GOD). The data shows that the product "Plastic hard box noodles resistance to the impact performance project does not meet the standard."
It is worth noting that the Ledu Fang had made an application for re -inspection on this result, but the results of the re -inspection were still unqualified.
Lexie released false advertisements, "Net Red Lunch Box" goes off the altar of kitchenware
After the news of the production and sales of unqualified products in Ledu and Ledu, it was also questioned and given by consumers.
A consumer stated on the black cat complaint platform that the Music lunch box he purchased by himself, the merchant promoted "the whole body can be washed, the whole body can be washed, and the subject is humid without fear. After buying and using water, the lunch box has a short -circuit and trip, questioning the false publicity of the merchants.
(Figure: Black Cat Complaint Platform)
The reporter noticed that Ledu Shanghai was punished by the competent authority for publishing false advertisements.
According to the information of administrative penalties, since September 2017, Ledu Shanghai has published an advertisement for advertising in Tmall Mall "Lexiele Fastening Flagship Store" for the "Lejule Fastening Flagship Store". Essence
The competent authority believes that Ledu Shanghai cannot provide evidence to prove the authenticity of the term "antibacterial" in advertising. Ordering to deduct Shanghai for rectification, eliminate the impact within the corresponding range, and at a fine of 900 yuan,
Touching the quality of the product's quality, frequently "exploding thunder", and the reputation in the Chinese market gradually declined. "Instead of quality control, the quality of the product is not closed ..." The reason for consumer complaints point to the core issue of music buckle.
In this regard, some consumers have said that in recent years, more and more home life brands have shown good results in the market. Overseas brands are no longer standing alone, and music buckles have also "stepped off the altar of kitchenware."
It is worth noting that according to Pricewater -Yongdao's "Global Consumer Inspection Investigation in 2021", 37%of Chinese interviewees said that under the same conditions, they are now more or more inclined to buy domestic brands, and they are more or more inclined to buy domestic brands. There are 13%more than interviewees who tend to buy foreign brands. Brand scenes that focus on quality are gradually integrating consumer cultural consciousness.
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