The introduction of Greentown Management in the Olympic Guangzhou project will enter the market at the latest next week 丨 Company

China Fang Daily reporter Zeng Dongmei 丨 Guangzhou report

On the road of bailout, China Aoyuan Group Co., Ltd. (hereinafter referred to as "China Aoyuan", 03883.HK) found a new partner. On the morning of July 14th, the company signed a strategic cooperation agreement with Greentown Management Holding Co., Ltd. (hereinafter referred to as "Greentown Management") to plan a multi -level cooperation in the Guangzhou "Aoyuan Cloud and Mansion" project.

Greentown Management will provide brand output for the "Aoyuan Cloud and Mansion" project, as well as the entire process of planning design, cost, engineering, marketing, customer service and other process development management services to ensure project delivery and sales. Li Jun, CEO of Greentown Management, revealed that the company's project team entered the market at the latest.

It is understood that the introduction of Greentown Management is the joint request and promotion of the owners and creditors of the Aoyuan Cloud and Mansion projects. The intervention of independent third parties will help eliminate the concerns of these stakeholders' concerns about house delivery and various types of money payment.

This is just the beginning. Greentown Management also plans to participate in the re -production and recovery of more projects in Olympic Garden and the development of urban renewal.

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Introduce the project in the sales project of the project

In May 2020, Olympic Garden won a residential land in Jianggao Town, Baiyun District, Baiyun District, Guangzhou at the total price of 2.2 billion yuan and a premium rate of 20.87%. The total construction area of ​​the project is about 240,000 square meters, consisting of 188 low -density houses and 8 high -rise houses. In April 2021, it was released on the outside of 2021 with the name of the "Olympic Cloud and Mansion". At present, 88 square meters to 100 square meters of hardcover three -bedrooms, four -bedroom units, and low -density houses from 135 square meters to 166 square meters, the average price is about 30,000 yuan/square meter.

According to the information disclosed by the owners, the "Aoyuan Cloud and Mansion" stopped working in the fourth quarter of 2021. Relevant departments said after inspection that project developer Guangzhou Hongyi Real Estate Co., Ltd. pre -sale supervision account was frozen due to capital issues, which caused the down payment to be transferred to the regulatory account for the time being. The owners who have applied for the opening of the government's stability maintenance custody households to store the project to pay for the subsequent payment of the house and the bank mortgage house, and urge developers to accelerate the resumption of the project.

On July 14, the sales staff of the "Olympic Cloud and Mansion" told the China Real Estate News reporter that it did stop for two or three months ago, but partially resumed the work after the year. At present, the sales and construction are advancing.

China Olympic Garden said that in this cooperation, the two parties will work with the government, financial institutions and customers to establish a communication mechanism to form a closed loop at the project level, help the project to revitalize, enhance the value of assets, and fully ensure the construction and production of projects.

Specifically, Greentown Management will undertake the development of the "Aoyuan Cloud and Mansion". Through the brand renovation, product upgrades, sales activation, and supply chain reorganization services to promote the resumption of production and re -production, it is expected to be delivered smoothly. For China Olympic Garden, Greentown Management can reconstruct credit for it and smoothly promote project resumption of production. Buyers are expected to relieve the risk of asset losses, and the project funds of the supply chain enterprise can also receive coordinated payment in time.

On July 15th, relevant persons of Greentown Management told reporters from China Real Estate Daily that in the future, "Aoyuan Cloud and Mansion" will use Greentown brand in promotion.

Judging from the statement of the management of the two companies, the scope of cooperation between the two sides will continue to expand. Li Jun said that it will start with the "Olympic Cloud and Mansion" as the starting point. By sharing the main credit, brand value, development capabilities, including supply chain resources, etc., it will fully help the projects in Olympic Garden to re -production and sales, and activate sales to achieve the project activation goal. Guo Zining, President of China Olympic Garden, revealed that in the future, in addition to the project level, the two parties will also explore more possibilities in the area renewal field of the Greater Bay Area.

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Greentown Management Pioneer Touncing Business Construction Business

Many financial institutions such as Ping An Real Estate also attended the strategic cooperation signing ceremony of these two companies. As a creditors, these financial institutions are actively promoting the cooperation between the two parties. According to the management of Greentown, through the brand renewal and restarting sales, the company can activate the project's endogenous cash flow, accelerate the sales return to recover the investment, and help financial institutions to create a sample of dangerous claims, and better carry out involved involves involved House -related non -performing asset disposal business.

The management of cooperative cooperation with financial institutions is the business sector that Greentown Management has focused on expanding this year. At the performance briefing of March, the company's management stated that the business sector will be cultivated as mainstream business in the future, and the planned revenue will increase to more than 20%.

Li Jun believes that the establishment of the capital is a future business. The company must stand in advance. At present, the main solution to the rescue project of the difficulty of the difficulty of encountering the project is mainly provided. However, this track is longer. In the future Controlled and involved projects that can achieve profitable projects.

According to its disclosure, the company has contacted AMC's non -performing asset projects, and will choose high -quality project cooperation. It also plans to set up SPV companies with financial institutions to provide financial matching services for the construction project with funding demand and the client party, as well as the encounter to encounter encounters Provide rescue plans to difficult real estate projects.

According to Greentown Management, in this round of industry adjustment, the company has joined hands with various financial institutions and asset management companies to intervene in many bad relief projects.

Prior to cooperation with China Aoyuan, Greentown Management has become the agency unit of the China Evergrande Jiangyin project. Affected by China Evergrande's debt issues, the project was suspended and half -stop in September 2021. COFCO Trust, as a shareholder, did not choose a real estate company in its own system for agency management. +Innovation and self -rescue model of the innovation and self -rescue of agency (entrusted development management)+management (entrusted operation management), this year, it introduced Greentown Management and Runjian Consultation to provide agency construction and management services. At present, the work of the project is being advanced steadily, and it is expected to achieve the original operating goals. In addition, Greentown Management also takes over the Fuyang project that cooperates with China Minsheng Bank, and the Yiwu project and Wenzhou project in cooperation with Beigu Financial will also start.

As for the progress with the establishment of SPV companies with financial institutions, "the company has reached strategic cooperation with some financial institutions in the first half of the year, and 5 projects will be implemented, and the company will steadily promote the matter." Relevant sources of Green City Management said.

Editor in charge: Li Hongmei Liu Ya

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