Gao Yixuan: The market urgently needs clear confidence anchor point 丨 dialogue manager

Gao Yixuan, President of Jingtou Development Co., Ltd.

China Fang Daily reporter Li Hongmei 丨 Beijing report

In the first half of the year, the transaction of the property market was sluggish, and various places made efforts from both ends of supply and demand to introduce different policy stimulus needs. Starting in June, there have been market -warming signals in some places. Does this mean the beginning of the building market in the second half of the year?

"At present, it is not a matter of real estate industry. It is urgent to repair the public's overall confidence in economic expectations." On July 13, Gao Yixuan, president of Jingtou Development Co., Ltd., said in an interview with China Real Estate News reporters. He believes that from the perspective of real estate companies, the most direct way of repairing is to protect employment and properly resolve the recent delivery crisis in various places.

China Real Estate News: What are you busy recently and what are you thinking about?

Gao Yixuan: On the one hand, on the one hand, he is busy with the sprint of the annual target, continuing to consolidate the management foundation, and on the other hand, he is also busy exploring and learning, and continuously thinking and practice for the transformation and development of the enterprise.

China Real Estate News: Everyone is exploring a new business model for real estate development. How do you see the opportunities and challenges facing real estate companies' transformation?

Gao Yixuan: We are doing TOD mode (orbital -oriented type) and POD mode (park -oriented type) superimposed attempts.

The real estate market is generally in a state of excessive demand, and everyone must ponder the needs of customers in the market segmented market. The times have changed, indicating that the original product output solution is not easy to use, and we must re -do customer positioning, demand positioning, product positioning, and service positioning. It is simple to do these theories. Everyone is exploring. Now it is difficult for anyone to say that it has gone out of a model that can be said.

This era has just begun to everyone, because the industry changes are suddenly. In the second half of 2020, the industry environment turned cold, intensified in 2021, and in 2022, it fell into today's situation, like a sudden drop in temperature. Everyone struggling to survive, while exploring the new road, this is indeed very difficult for everyone. I think the industry is still in the process of adjusting itself. Enterprises are still adapting to the problem of survival. Of course, the current development must be considered simultaneously.

China Real Estate Daily: I think you mentioned the overall confidence of the public about the public about economic expectations. How do you think it should be repaired?

Gao Yixuan: Fix the public's direct and effective way to fix the public's confidence in economic expectations. From the perspective of real estate companies, there are two main points: first, it is still to keep the public's employment opportunities through the main body of employment. Only the stable employment opportunities and sources of income will give individuals and families a sufficient sense of security to prevent preventive savings and individuals and families forced to reduce leverage. The second is to properly solve the crisis of delivery in some cities and real estate companies in the near future. As the underlying assets of the house, the house as the family is a cockpit stone for family credit and confidence. The security and value preservation and value -added of assets are the core factor for stable expectations.

China Real Estate Daily: Do you think it can meet the expectations of the new real estate policy in various places?

Gao Yixuan: The current stimulus policy is not a real estate industry. In March, I expect the stimulus policy will not have a particularly obvious effect. Because the willingness of personal leverage is now declining, the large economic environment needs the country to stand at a higher dimension design, which has caused great changes. At present, the public's overall confidence in economic expectations needs to be restored.

In a short period of time, cities like Beijing may be effective, which is to let go of the down payment ratio of the second house. Many people around me have strong replacement needs, but I ca n’t buy it because the first set of money is not enough for the second set of 80%, which kills a considerable part of the demand.

Therefore, my personal point of view can let go of the down payment ratio of the second suite, even if it becomes 50%, this can be selected, at least not 80%, it may be a considerable demand for ladder, which will be good for stimulating the market. In first -tier cities such as Beijing, Shanghai, no matter how stimulating them in the fourth -tier cities, the second house is 10%down payment, and the market may not be restored.

China Real Estate Daily: July is the peak of debt repayment in real estate companies. Many companies are unwilling to "lie down". How do you think companies should pass this level?

Gao Yixuan: Since the epidemic, the real estate market has been restricted by multiple factors and bumpy. In the first half of this year, the average sales revenue of the entire market in the first half of this year decreased by 50%. As an industry that maintains a high level of leverage, the lack of repayment sources for debt expiration is a problem that must be faced. In addition to reducing expenses and do everything possible to accelerate sales and repayments, it is also important to be able to reach an agreement with the creditor's debt exhibition. Of course, if you want to truly survive the crisis, you still need to consensively consensus on the prospects of the steady and healthy development of the real estate market. This is also the prerequisite for spending the most difficult cycle at present.

China Real Estate News: Many experts predict that the property market will recover in the third quarter. What do you think?

Gao Yixuan: According to the data of the securities firms, in the first week of the third quarter, the weekly and weekly data of new and second -hand houses in the country were generally declining, and there was no sign of recovery. Of course, some hot cities and regions have performed well. The soil shots in some cities have improved and pretending to be better than the flow rate and premium rate of the same period last year. Overall, the market still urgently needs clear confidence anchor points. Just mentioned the factors that affect the expected restoration, and the impact of the monetary policy in the second half of the year can the market have the possibility of recovery and repair.

China Real Estate Daily: Now the industry's personnel changes are frequent, will you be anxious? How do you think the manager should keep the state? Gao Yixuan: Of course, in the face of unprecedented industry challenges, I think that every practitioner will have anxiety, and maintaining moderate anxiety is also the motivation to move forward. As a professional manager, in this special period, we should fulfill their duties and balance the survival and development of the enterprise with shareholders and teams, turn danger into opportunities, do difficult and correct things, and wait for the transfer.

China Real Estate News: You said that the future of Beijing Investment is a change in lifestyle. What changes do you mean for you?

Gao Yixuan: The depth and breadth of the real estate industry this time are unprecedented, and it has fully explained that goodbye to the traditional development model. While working hard to adapt to changes, Beijing Investment Development is also trying to explore transformation and development. Under the leadership of user centerism and humanities, the needs of core users will be precisely defined, with urban orbiting micro -centers as carriers, and through the integrated product service system of consumption, social, emotion and growth, etc., use wisdom to empower the new life with wisdom. Way. Through the attempts of Tangu, Yuki Tiancheng, and the upcoming Toya Beixi District project, and sorting out the new brand and word -of -mouth, one -time real estate transactions are used to explore the new model of the sustainable development of real estate.

Editor in charge: Li Hongmei Liu Ya

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