Zara's three sisters will close the Tmall flagship store

The fading of fast fashion brands is extended from offline to online.

The Red Star Capital Bureau noticed that recently, the Fast Fashion Brand ZARA's parent company Inditex Group's BERSHKA, Pullbear and Stradivarius three brands issued a closed store announcement at their respective Tmall flagship stores, announcing that from July 31, 2022, it was heaven. Cat official flagship store will stop selling the brand's series of products, and online customer service and brand customer service hotline will be extended to August 31.

Bershka Tmall flagship store closed store announcement

Almost consistent closed store announcement, the homepage of the three brands of Tmall's flagship store, their respective products are also being handled. Bershka has a "low as low as" discount. Pullbear has the highest sales pair of ladies boots. The original price was 379 yuan. The promotion price is 90 yuan, and the "20 % off" discounts can be superimposed, which is about 20 % off.

Earlier, these three brands have been closed in offline stores in Beijing, Shanghai and other cities. After its parent company, Inditex Group announced that it will close the offline stores located in the Chinese market in the Chinese market after the new crown epidemic, and plans to complete all closed stores at the end of 2021, retaining only brand e -commerce channels. This means that after the Tmall flagship store is closed this month, Bershka, Pullbear and Stradivarius will officially withdraw from the Chinese market.

The INDITEX Group has not explained the reason for the retreat. Its Chinese Public Relations Department previously responded to the new fast report that Inditex will integrated the online integrated online and offline experience through the fast -fashion brand ZARA, mid -range brand Massimo Dutti, underwear brand Oysho and home brand Zara Home, and continue to provide products for Chinese consumers.

It is understood that there are 7 brands under the Inditex Group, namely Zara, Pullbear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home. Among these 7 brands, the highest sales are ZARA, followed by Pullbear. At present, the only brands of Inditex Group are still in China's offline stores. Only ZARA, Massimo Dutti, Oysho and Zara Home.

The reason why the INDITEX Group withdraws from the Chinese market is reflected in its financial report -the Asian market is not the main battlefield for the Spanish Group, and Europe is the most important business market. The annual report of INDITEX's 20121 shows that the proportion of sales in Asia and other regions from 2018 to 2021 is 23.2%, 22.5%, 23.2%, and 19.7%in order.

The financial report also shows that from April 30, 2021 to April 30, 2022, almost all brands of Inditex's stores were shrinking. The number of group stores in the group was reduced from 6,758 to 6,423, with 335 closed stores.

This is also a fast -fashioned industry that has been popular, and is a representative of comprehensive contraction.

Red Star Journalist Yu Yao Intern Reporter Cheng Luyang

Edit Yu Dongmei

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