Graduation growth of rental housing in June rose more than 200%, and the entire rent has become a new preference for tenant demand

Recently, China Construction News Agency established a Chinese urban housing leasing think tank, and jointly released the long -term rental market data in the first half of the year. Data show that under the first impact of the epidemic control and the graduate group for the first time, the lease demand is delayed, and the tenants are more inclined to choose the entire rental house. At the same time, in the face of the epidemic challenge, professional long -term rental institutions also adopt multiple measures to ensure the needs of tenants' lives and digestion commission.

As a traditional peak season for the housing leasing industry in the second quarter, this year, under the influence of the epidemic. At the same time, this year's college graduates have exceeded 10 million for the first time, and the demand for rented houses released is concentrated after entering June. According to data from Ziru Research Institute, the transaction volume of Shanghai graduates in June increased by more than 70 times month -on -month, and the number of transactions of graduates across the country increased by more than 200%month -on -month.

Faced with the unique "short -term capital tension and high quality requirements" of the graduate group, long -term rental institutions such as freely launch a special support plan for graduates to help graduates transition smoothly. Taking Ziro as an example, its special support plan "Haiyan Plan", which provides "0 deposits and monthly payments" for fresh graduates, has attracted more than 200,000 graduates to participate in the end of April, and the number of participants has increased by 24%year -on -year.

It is worth mentioning that from the perspective of the participation data of the special support plan, the new first -tier cities have demonstrated their strong attraction to graduates. Data show that the participation of graduates of the "Haiyan Plan" of Chengdu and Wuhan in the first half of the year increased by 101%and 75%year -on -year. Although Shanghai and Beijing were affected by the epidemic, the transaction volume of graduates after the resumption of labor in June increased rapidly. The transaction volume of Shanghai graduates has increased by more than 70 times month -on -month, and the transaction volume of academic graduates has increased by more than 200%month -on -month.

In this regard, Ren Rongrong, director and researcher of the Real Estate Office of the Investment Research Institute of China Macroeconomic Research Institute, pointed out that college graduates entering the labor market will inject new forces into my country's economic growth. highly valued. In this regard, governments at all levels are introducing measures to stabilize employment to promote the implementation of the policy of "stable employment and keeping employment". A series of preferential measures launched by domestic long -term rental companies to graduate groups have also effectively reduced their graduates to graduates. The pressure of renting a house has become an important starting point for employment.

At the same time as the delay of graduation season, the think tank survey showed that due to the impact of the epidemic, the demand for tenants' sense of life, quality, privacy, and independence in life is also growing, and began to tend to rent whole houses and live independently. Taking the data of Shanghai Ziru as an example, the occupancy rate and renewal rate of the entire rental house since the second quarter have gradually higher than the leased housing. Among them, after the resumption of the work in Shanghai in June, the transaction volume of the Shanghai shared rental upgrade and the rents was year -on -year year -on -year. Growing more than 100%.

From March-April, Beijing and Shanghai have opened regional control due to the epidemic. The observation of the think tank on the think tank shows that in the face of new changes in the needs of tenants, local long-term rental institutions have also launched multiple measures to digest user needs to ensure rental to ensure rent Guest life. Among them, the free returned service fee for nearly 190,000 tenants in Shanghai was nearly 20 million yuan; more than 500 Beijing and Shanghai employees participated in 360 community resistance volunteers; the launch of six major security measures, customers signed 69,270 preferential listings, 34,960 places, 34,960 places signed a contract. The tenants VR and video viewing have exceeded 60,000 times, providing the original price renewal for 25929 tenants, and providing 3,260 tenants with free rent.

Jiang Han, a senior researcher at Pangu Think Tank, said that the development of long -term rental housing has become an important idea for relevant departments to improve the construction of the housing leasing system and solve the problem of urban residence. "It is not only conducive to protecting people's livelihood, social stability, and market management, but also conducive to cities attract talents, retain talents, tolerate talents, and help urban regional economic development."

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