In the hot summer, bring the fire "hydrophilic economy" cool business opportunities to stimulate consumer vitality

China Commercial Daily (Reporter Jiang Yongxiawen/Picture) In the hot summer, seeking coolness has become the biggest preference for consumers. At this time, various types of water worlds and water parks with "water" as keywords are shining in the consumer market. The merchants seized the business opportunities tightly and used their efforts to solve the number -not only the ticket promotional discounts were quite strong, but the day and nights took turns, and the show performance continued. In addition, some merchants extend their business to let the water play, catering, and accommodation on the water. In the context of the normalization of the epidemic prevention and control, short -distance water play projects have become a dark horse that drives consumption in summer.

On the hot summer, the water park is shining in the consumer market

"Hydrophilic economy" is hot

Summer, hot summer, and holidays, these three factors are superimposed to unlimited business opportunities. Water World and Water Park are constrained by seasonal. Although the "opening" has not been long, it still makes merchants and consumers chase crazy.

China Business Daily reporters have noticed that many water amusement projects across the country are among the popularity, including Happy Water Cube, Sunac Water World, and Fangte Water Park. In addition, large -scale park playgrounds, which are usually non -stained with "water", are also integrated with water elements such as water world and water parks, including Beijing World Park and Beijing Shijingshan Amusement Park. There are also some resorts and homestays that are also building simple water to play projects to win customers.

It is worth mentioning that the summer water play projects are not only sold well in hot cities, but some cities in the Northeast are also building these projects, such as the world of Harbin Harbin Bostewong Beach Water. With the advent of summer vacation, many water play projects have opened the night show.

The strong seasonal "water" market has made the competition of merchants more intense. The major water play projects have already begun discounts, of which online promotions are particularly popular. It is understood that major platforms such as Flying Pig and Meituan are selling discount tickets for various types of water worlds, water parks, and water parks, and some water play projects are directly promoting on short video platforms. In terms of online sales services, at present, most of the water play projects on the water provide services such as playable, retreat at any time, expired retreat. There are also some projects that do not need to change tickets, buy tickets online directly into the park.

It is not enough to make articles in the price. Some merchants are still working hard on the content experience. Various themes of the water world and Shuiyuyuan Station on the platform. In order to meet the needs of consumers' in -depth experience, there are more and more theme water play projects, including Tianjin Maya Water Park with the theme of ancient Mayan civilizations, and the world of Harbin Boedong Beach Water on the theme of ancient Greek mythology. Not only that, multiple water parks have also increased theme activities such as performing arts this year, increasing the time to interact with tourists. For example, the Beijing World Park Shunwater Carnival and Beijing Happy Water Cube have different performances every time period.

Water business stimulates consumer vitality

At present, more and more consumers are pursuing a diversified, quality, and high -level play experience, which also brings secondary consumption business opportunities to Water World and Water Park, which stimulates new consumer vitality.

In the past, the main sources of income from various types of water played projects were sold for tickets. Today, consumer income other than tickets is becoming the economic pillar of the park. "Now go to Water World and Water Park. In addition to buying tickets, there are many other consumer projects after entering the park, such as buying swimsuit and swimming moster equipment. Recently, Beijing Consumer Zhang took her children to the water park in Qinglong Lake Park, Beijing. Afterwards, she calculated a account: two big and one small ticket spent 140 yuan, leased swimming ring 68 yuan, convenient store purchased 50 yuan, leasing for rent, leasing The rest area is 200 yuan. Without dining in the park, Ms. Zhang's consumption in the park is much higher than the ticket price.

Although it belongs to short -distance play, the in -depth experience attributes that comes with the water park make consumers have more needs, and these demand has also stimulated more consumption potential. The reporter learned that in addition to simple tickets, various waterstream projects also launched accommodation and dining packages. For example, the Beijing Nangong Tourist Scenic Area launched a 688 yuan package with accommodation and water world tickets, and Beijing Qinglong Lake Park launched a 199 yuan package for water park+self -service barbecue. At the same time, with the help of water to play projects, the merchant also launched a series of leisure and entertainment one -stop services. In addition to the consumption inside the scenic area, the water play project also has a certain role in consumption around the water. For example, there is no accommodation and dining services in the scenic area, and the surrounding businesses will make profits.

In terms of helping consumption recovery, water play projects also play an important role. During the summer consumption season, government subsidies are put on more places to help consume recovery. It is reported that to the end of July to the end of September, the 2022 Wuhan Cultural Tourism Consumption Season will send a total of 1.05 million Wuhan Cultural Travel Huimin Voucher to local citizens and low -risk regions of the country.

Some projects have safety and concerns

However, under the popularity, there are also some problems in playing projects such as water world and water garden.

For example, chaos. There are many charges for some water parks. In addition to some commercial consumer projects, we need to charge for basic services. For example, the lease storage cabinet charges ranges from 30 to 50 yuan, and even more, it is necessary to charge for the second time when consumers take out and store them again. In addition, in some parks, the swimming ring that tourists comes with them requires charges, and they need to charge with hair dryers. Some netizens talked that there are many charges for Beijing's Happy Water Cube Water Park, but the least that cannot be received is to charge the hair dryer at minutes: consumers use a hair dryer to blow 3 yuan per 2 minutes after bathing. The key is the wind of the hair dryer. It's small. At the same time, consumers have doubts about hygiene and safety of water parks. Recently, the topic of "suddenly lost interest in water parks" has been searched on Weibo. Many tourists shared their "encounters" in the water park, and the water quality safety problem in the water park has attracted great attention. Ms. Zhang also has this concern. Ms. Zhang introduced that while playing outdoors, she saw some worm foreign objects in the water, and there was no staff to clean up throughout the process. In addition, although the water park requires not allowing wearing shoes and bringing food to enter the opera area, there is no staff supervision. Many people still eat in the water area, and miscellaneous garbage is also thrown on the side. In addition, there are people who spit the water world, the bathrooms of the water park, and the bathrooms are dirty and unattended.

Industry insiders believe that in order to drive the consumption of water play projects, these projects themselves must continuously improve their services and strengthen management. The regulatory authorities must also strengthen supervision and guide the healthy and orderly development of the industry, thereby stimulating the vitality of the market.

- END -