Netease Media signing the French team and the Exclusive content feast of the World Cup of the Argentine Team is about to open

In 2022 Qatar World Cup entered the opening countdown. On July 14th and 15th, Netease Media has successively announced that the French team and Argentina team of the top team in the top team and the Argentine team have successively announced. deep cooperation. At the same time, Netease Media also released this World Cup report Slogan- "with champion attitude and the world toast", which will launch a series of wonderful plans around the World Cup and signing teams to present football content feasts for users.

This year, it has been the third consecutive consecutive World Cup to win the championship hot team. The communication strength has been highly evaluated by users and the market. Tian Hua, vice president of Netease Media, said: "Compared to the previous World Cup, NetEase News, which has been refined by the Tokyo Olympics and the Beijing Winter Olympics, has been upgraded in many large -scale events. The theme of the World Cup with the World Cup, join hands with the luxurious World Cup group of our lineup, and strive to create a feast for users with the freshest, materials, and interesting World Cup. "

Resource content is fully upgraded

Sign two hot teams to win the championship

The French team led by the superstars such as Benzema and Mbappe is worth 1.106 billion euros, ranking second in the world. They are expected to defend the championship in Qatar. This time NetEase Media signed a contract with the French team again, which will focus on the exclusive resources provided by the French team to bring the French team's exclusive information from the preparation of the battle to the battle, the operation of the front, the coach interview, and the star interaction. Through the opportunity of zero -distance contact with world -class superstars such as NetEase News, we can experience the charm of Mr. Golden Globe in multiple dimensions.

The Argentina sitting in the town of Messi was also aggressive. The team is now worth 627 million Euros. The coach Sikaloni has been unbeaten since coaching, and the national team ranking has risen to the third third in the world. During this World Cup, Netease News will enjoy the collective portrait rights of Argentine players. It will also bring more materials to domestic Afghanists through exclusive operations, interviews, and reports on the team. At the same time, it is more able to take the front of the top team of the World Cup and enjoy the content of interesting highlights.

Regarding the cooperation with the two major winning teams this time, Tian Hua said: "Our last session with the French team to win the championship. This time with the old friends, we will continue the leadership. The 60 -year -old team has successfully defended the curse's common wish. And the new friend's Argentine team also carried a lot of hopes. It is well known that this is likely to be Messi's last World Cup journey. Still with the Argentine team to the final champion. "

"We are glad to become the exclusive online media partner of the French team in China again in China. All old friends who accompanied the defending champion France expressed greetings. "

Lyondero Peter, the chief business and marketing officer of the Argentine Football Association, said: "Thank you very much for the signing of the Netease and the Argentine team. From now on, Argentine fans can learn about the latest developments of Argentina through NetEase News. This year, come to Argentina. It is a very important year, we hope to be the highest level in the upcoming World Cup! Thank you for your trust, and welcome to join the Argentine team! "

Netease News will also focus on creating the exclusive series of "superstar driving". Fans can lead the other side of the star in Benzema's "Return" and Messi's "Become a Leader". The ace column "The Living Room of the Giants" was successful during the 2018 World Cup in Russia. It can be called the Super IP of the NetEase News World Cup. This time, it will still bring the scarce resources of the front team in front of the fans and high -energy interviews with all famous places. In addition, there are exclusive "secrets" of the current World Cup for fans to enjoy.

In addition to professional, exclusive, and timely World Cup information, NetEase Media will continue to innovate content gameplay to bring comprehensive content consumption experience to fans and users.

Netease Media will create a "Yuan Universe" World Cup in this year. Unique limited edition surroundings.

At the same time, NetEase Cultural Culture and Creative, a brand of Creative Contents, will also launch 7 themes and 18 major creative plans around the World Cup to create a "green field". Rich emotional resonance, linked the future of the Yuan universe through digital Tibetan products ... From the perspective of multiple circle, attitude resonance, parallel universe, etc., play with users and brands to enjoy the goal time.

Professional vision colorful planning

Hand hands with brand win -win competition marketing

As the "most expensive" session in history, the Qatar World Cup can be described as climax and the attention is full. In the qualifiers, Italy accidentally went out. In the group results, Germany and Spain were in the "Death Group", which brought an excellent highlight to the competition. At the same time, this is the first time that the World Cup has been held in Qatar and the Middle East countries. Chinese fans basically do not have to stay up late to watch the game, bringing a better audience foundation to the spread of the event.

The "betting" capabilities of NetEase Media in previous world -class sports events are the embodiment of the professional standard of content and the continuous cooperation with the popular team of winning the championship. It is also the industry's recognition of the influence of the Netease Media's influence. Since 2014, Netease News has begun to explore the way of cooperating with the World Cup giant team, becoming their exclusive Internet media partner in China. In the past 8 years, Netease News has signed a contract with Brazil, Spain, Germany, French team (2 times) and Argentina. These five teams have won 14 championships and have huge fans in China. During the 2018 World Cup in Russia, Netease Media became the Chinese exclusive Internet media partner of the French team for the first time. The output professional, timely, exclusive and rich event content. Netease News users can track the dynamics of the wealthy team as soon as possible. In the NetEase News client, the French team has read more than 100 million information, and the contents of the contents are as many as 5.72 million. Netease Media joined hands with Huawei, Beijing Hyundai, Dongfeng Citroen, JD Finance, Snow Beer, Yilin Dian and other 42 brands. , Accompanied by France to win the championship.

This year's World Cup, as the export of enthusiastic release of global enthusiasm in the post -epidemic era, has its own high topic and popularity. Netease Media also signed the two top top -level popular teams at the same time. Upgrading resources and rich content will bring more attractive brand marketing to brand marketing. force. In addition, Netease also puts heavy money to create the World Cup Yuan universe space, uses the blockchain as the underlying technology, links and records the digital identity and experience process of each player. Digital collections continue to convey football carnival in parallel world.

In the marketing of top international competitions, NetEase Media has always leading the industry. Based on the marketing concept of "Content Player Brand Create", NetEase continued to increase content investment and deeply participated in the content planning and marketing co -creation of the Tokyo Olympics and the Beijing Winter Olympics. In this World Cup, NetEase Media will also cooperate with the product and content ecology, use science and technology to empower content innovation, form the World Cup marketing super platform, join hands with more brand partners, and create a marketing grand occasion for the World Cup.

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